NewCity - An Interactive Design Agency

When it comes to showcasing the value of higher education, nothing compares to the power and vividness of real-world storytelling. Students don’t want to be told what to do, they want to discover things for themselves. When your website highlights the growth and success of students, alumni, and the communities they impact, the true value of higher ed shines through. In our 5th pillar of the 7 Pillars of Higher Ed Digital Strategy "Connect to My Future," we share strategies for bringing these alumni and student stories to life and helping students imagine the futures they dream of, through higher education. https://lnkd.in/dX_WE5WY #HigherEd #DigitalStrategy #EnrollmentMarketing #GenZ #Storytelling

Oklahoma State University's commitment to a student-centered web strategy keeps delivering results.? Five years after transforming their main site, they turned to us to refine their admissions site, using user research to optimize architecture, layout, and content. The result? Improved navigation, a seamless admissions journey and a site that shows off their big orange personality and cowboy culture. ?? Check out the case study to see how their strategy led to record-breaking enrollment growth in 2024.? https://lnkd.in/drAMRvX4 #enrollmentstrategy #userresearch #uxresearch #OSU

Large university systems have vast amounts of different information to share with their audiences. How to make some of that information engaging, accessible, and memorable? One way: interactive storytelling. The Here for Good interactive map was a Rutgers University–New Brunswick /NewCity collaboration highlighting the university’s impact across New Jersey. Instead of a static list of initiatives, this map (with illustrations by Alex Foster) invites users to explore Rutgers’ contributions in a dynamic, visual way. Our team loved working with the Rutgers New Brunswick team on this project... blending strategy, technology, UX and design to create digital experiences that inform and connect. Check it out: https://lnkd.in/dGHzeYQN #Storytelling #InteractiveDesign #Accessibility #RutgersUniversity #HereForGood #NewCity

We’re incredibly proud of our client partners at the University of Tennessee, Knoxville. They had a bold vision: empower their entire campus with the creation and rollout of a web design system. After SO MUCH work, a successful pilot program, and an internal campaign by the Office of Communications and Marketing (go team!), the design system is really gaining traction across the UTK community. We're excited to help them welcome more units into the system! You can read their story here: https://lnkd.in/dWMngb39 #webdesignsystem #designsystems #digitalstrategy #webstrategy #utkknoxville

They're trendy, but are they accessible? Our latest article explores the Top 10 Web Design Trends for 2025 from a human-centered perspective. Because great design should be used and enjoyed by everyone. https://lnkd.in/diFpT7Ta #accessibility #humancentereddesign #usability #2025webdesigntrends #webdesign

NewCity CMS partner Hannon Hill is hosting their Cascade CMS User Conference Feb 18-20, online. Even if you're not using Cascade, the 24 expert-led sessions offer valuable insights in web, marketing and AI that you can apply to your higher-ed digital strategy this year. Registration is still open. Register here: https://lnkd.in/gkd3EYR8 https://lnkd.in/dD8rMeh7

Are you working to ensure your .edu websites meet the April ’26 ADA accessibility compliance deadline? We recognize the effort it takes. Managing audits, CMS updates, PDFs, and training can feel overwhelming without a clear plan. This fact sheet outlines key steps to help you stay on track, resources to guide your journey, and a helping hand when you need support. https://lnkd.in/dc-TApsE #accessibility #ADAtitle2 #WCAGcompliance

A higher ed website is an institution's front door. How do we make sure it's open to everyone? Read NewCity web developer Troy DeRego's latest article on accessibility, which explains the WCAG core principles and how you can make your website a welcoming and inclusive place for all visitors. https://lnkd.in/defNDTwQ #accessibility #humancentereddesign #usercentereddesign #inclusivity #WCAG #webdesign

After an exciting year of growth for our enrollment strategy practice (right, Robynne Royster-Lofton, M.A.?), it feels fitting to wrap up 2024 by sharing with you NewCity's 7 Pillars of Higher Ed Digital Strategy. Each pillar is designed to support higher ed enrollment goals, and strengthen collaboration across internal teams. Together, they create a framework for a more unified, human-centric digital experience. We hope you find an insight or two that you can apply this coming year. https://lnkd.in/eDKveud9 #digitalstrategy #webdevelopment #enrollmentstrategy #higheredmarketing #humancentereddesign

Case Study: California Institute of the Arts beautiful new digital space is evocative of the interdisciplinary creativity found on campus. It's also an inspiring reflection of the collaboration it took to bring CalArts' vision to life. Read our latest case study to see how our teams did it. https://lnkd.in/dMmHQYgJ #webdesign #design #designdev #drupal