New York Festivals

New Yorkers have seen it all. So have our judges, which is why we’ve always asked you to ‘Show Us Something We Haven’t Seen.’ It’s a high bar, and sometimes those impressive case study metrics meant to ‘wow’ can feel a little…suspect. That’s why the NYFA 2025 judges will be cutting through the BS in the jury room—and as a nod to transparency, we’ll be donating fertilizer to the NYC Parks Department for anything that smells a little ‘fishy.’?So, ‘Show Us Something We Haven’t Seen’—and leave the bullsh** at the door. OPEN NOW! Early Deadline February 28th. A huge thank you to our incredible partners and friends at Grey and Hungry Man for their amazing work on the film! Many thanks to: Thiago Cruz, Ben Callner, Caleb Dewart, Gabriel Schmitt, Laura Maness

ICYMI?- We want to give a special shoutout to Design Executive Jury members?Abigail Honor, Partner/CEO at Lorem Ipsum Corp., and?Murilo Melo, Global Head of Design at GUT. In the latest episode of?Matters of Experience, Abigail and Brenda Cowan sat down with Murilo, a design leader who believes that great design isn’t just about aesthetics—it’s about meaning, connection, and bold decision-making. Murilo dove into the evolving role of designers as problem definers, the importance of taking risks in branding, and how creativity and strategy must work hand in hand. He also reflects on the delicate balance of speed, technology, and thoughtfulness in today’s fast-paced world. Whether you’re a brand strategist, creative professional, or experiential designer, this episode provides a fresh perspective on what it takes to create meaningful brands. Listen to the full podcast: https://lnkd.in/dfQZ66jk

We’re thrilled to announce our 2025 NYFA Design Executive Jury, featuring the best of the best from around the globe, and chaired by Abigail Honor, Founder/Partner at NYC-based Lorem Ipsum Corp.! This year, our design experts are setting the bar sky-high, focusing on exceptional design work and game-changing packaging & product design. We’re bringing together some of the most visionary minds in the industry to evaluate what truly pushes the boundaries of creativity and innovation. With a sharp eye for detail and a passion for standout design, this year’s Design jury will spotlight work that’s not just beautiful—but impactful. From bold brand identities to packaging that tells a story, get ready to see the future of design unfold before your eyes! Don’t miss your chance to have your work seen by these design legends. Enter now and showcase your creative excellence to the world’s top design experts!

Join Thiago Cruz in this episode of Rough Cuts as he sits down with Lydia Winters, the former Chief Storyteller of Minecraft, to discuss her journey from elementary school teacher to leading one of the most influential gaming brands in the world. Lydia shares insights on creativity, community building, and the power of storytelling in business, as well as her transition into the world of luxury watches and consulting. They explore the parallels between gaming and luxury industries, the importance of authenticity in branding, and the role of curiosity in driving meaningful work.?From shaping global brand narratives to launching her own creative consultancy, Lydia’s story is an inspiring look at how passion and purpose can shape a career. Tune in for a deep dive into creativity, marketing, and the ever-evolving landscape of storytelling. Watch the full episode: https://lnkd.in/e6tnem-R

We’re thrilled to announce our 2025 NYFA PR Executive Jury, Chaired by Diego Bertagni of Burson! This year, we’re raising the bar by focusing on what truly defines excellence in PR: reputation management and real impact. Check out the incredible jury.

Join us this week as Jana Keaton at Grey Health shares some interesting new science along with her thoughts on empowering consumers with knowledge but always with a little humor. ?? NYF Health Pulse, the latest series from the New York Festivals Health Awards, delivers fresh perspectives every week. Stay tuned for new clips dropping weekly! ?

We’re thrilled to announce our 2025 NYFA PR Executive Jury, Chaired by Diego Bertagni of Burson! This year, our jury is setting the bar higher by focusing on what truly matters: reputation management and the real impact of PR work. We’re diving deep into how brands build and change their reputation, and of course, the results that drive lasting impact. With a fresh perspective and a focus on outcome-driven campaigns, this year’s PR jury promises to bring bold ideas that stand out from the rest. Get ready to see some of the most innovative PR work come to life! Check out the incredible jury below and hear from Diego on some of the new and improved areas of competition in the PR category group! Watch his full interview: https://lnkd.in/gGEiJUUw

Lori Hamilton dives into the strengths and blind spots of AI—it's great at crunching numbers and spotting patterns, but when it comes to understanding human nuances, it falls short. From Visa's payment hiccup in Latin America to the limits of machine logic, this episode of SMARTY SHORTS unpacks why human insight still matters. Don't miss these quick, punchy lessons in smart design! #AI #UX #SmartDesign

Still feeling the energy from the NYF Lady Liberty Leadership Program! This wasn’t just another industry event—it was a space where honesty, vulnerability, and ambition came together in the best way. Real conversations, bold ideas, and incredible women showing up for each other. So grateful to have been part of this inaugural year—what a powerful reminder of what happens when women lift each other up. #LadyLiberyNY #WomenInLeadership A huge thank you to Daniela Varela, Damasia Merbilhàa, Marina Cuesta, Tina Cervera, Maddy Kramer & Amy Fortunato for bringing so much energy, honesty, and inspiration and New York Festivals for making it all happen!

Are audiences tuning out health ads? The industry’s “best practices” have led to a sea of sameness—it's not the message, it’s the predictability. This week on NYF Health Pulse, Thiago Fernandes of Ogilvy Health shares key insights on capturing attention and winning over consumers. ?? NYF Health Pulse, the latest series from the New York Festivals Health Awards, delivers fresh perspectives every week. Stay tuned for new clips dropping weekly!