New Tradition

JUST DROPPED Introducing two premium static bulletins to our Chicago #OOH portfolio! Strategically located along the I-90/Kennedy Expressway, a key route connecting downtown Chicago to the northwest suburbs, these units effectively reach a diverse audience of commuters, professionals, and suburban residents traveling between the city and its surrounding areas. Available now! #MakeAStatement #JustDropped #Chicago?

Hello New York! We’ve made it on Broadway…and Times Square, where our Just Add Classical campaign is bringing the emotive power of classical music to life. Evoking scenes of grace, despair, horror, tension, and mischief, we’re illustrating how you can soundtrack anything — scripted dramas, docs, reality TV, news, or sports — with this timeless and trend-proof genre. Just this year, we’ve added 400 new classical tracks to our catalog, covering a range of sub-genres, moods, and cultures — from Japanese and Indian orchestrals to Western waltzes and concertos. Need more drama in your production? Just add classical. See our classical collection here: https://lnkd.in/duM4SMfx

PUMA Group just launched its newest basketball brand campaign showcasing basketball stars LaMelo Ball, Breanna Stewart, Flau’jae Johnson, Scoot Henderson, and the brand’s most recent signee, Tyrese Haliburton. The campaign highlights the brand’s tenacious spirit for basketball, using high-impact OOH displays in major cities across North America to invite fans to “See the Game Like We Do,” telling the story of basketball through the lens of the player, both on the court and off the court. This full mixed-media strategy features OOH campaigns in New York, Los Angeles, Charlotte, and Boston, along with extensive coverage across social media, TV, and more.

#Billboards are a powerful tool for building brand awareness and reaching audiences beyond typical digital channels. At New Tradition, we specialize in high-impression placements on major highways and in bustling urban centers — spaces where your message stands out, all day, every day. With our dynamic portfolio ranging from static bulletins to digital spectaculars, we help brands #MakeAStatement in the real world. That's the power of #OOH.

Turn up the heat with #BlackOps6 taking over #OvationHollywood! #OOH #MakeAStatement #LosAngeles #CallOfDuty Agency: RapportWW

JUST DROPPED! We’re excited to announce a brand new dual-panel display located in the heart of the #MeatpackingDistrict! Positioned at the bustling intersection of W 13th St and Washington St, these eye-catching displays sit at the #StandardHotel, an upscale architectural landmark. This unit is just steps from the High Line, luxury boutiques, top restaurants, trendy bars, and cultural landmarks like the Whitney Museum and Chelsea Market. #OOH #MakeAStatement #NYC #JustDropped

ōURA recently unveiled their latest product, the #OuraRing 4, and what better place to #MakeAStatement than on this brand new digital spectacular in the heart of #TimesSquare! #OOH #DOOH #NYC #Oura #FiveTimesSquare Agency: RapportWW

Enter the arena ?? #GladiatorII comes to theaters November 22nd! #OOH #DOOH #MakeAStatement #NYC #LosAngeles Paramount Pictures

Giorgio Armani showcases their New York Exclusive Collection along Wythe Ave in Williamsburg, Brooklyn! #OOH #MakeAStatement #Williamsburg #NYC #Brooklyn #Armani Agency: MEDIAKEYS

Thrilled to share that on Sunday my team launched our client’s ad on one of the most iconic stages in the world — Times Square! There’s something incredible about seeing a brand’s message lit up in NYC, surrounded by the energy of the city and millions of eyes on your vision, especially on the day of the NYC Marathon. This project was a reminder of what’s possible when big dreams meet the right team. Whether you’re looking to make a statement, expand your reach, or bring a bold idea to life, we’re here to make it happen. From digital screens to interactive campaigns, we’ve got the expertise and the passion to help brands shine on any platform. So, if you’ve got a vision that deserves to be larger-than-life, let's chat! Let’s make your brand a part of the cityscape, the skyline, and the story. ?? #MarketingMagic #DreamBig #BrandBuilding #ClientSuccess