New Perspectives Marketing Research, LLC

When it comes to market research, there are two main methodologies: qualitative and quantitative research. Both are essential for gathering insights, but they serve extremely different purposes and require distinct approaches. Here’s a breakdown of their key differences.??? If you need qualitative research to help you understand the "why" behind behaviors and decisions, schedule a consultation with our expert team at New Perspectives! ???https://lnkd.in/eDjnrzrf #research #qualitativeresearch #quantitativeresearch

Successful market research requires clear objectives and an informed strategy to reach your goals. ?? However, with so many valuable techniques available, finding the methods that make the most sense for the purpose and constraints of your research can be challenging. Listen to our founders Mary Sayer and Margie Rodgers discuss the process they use to advise clients on what techniques to use to acquire the rich insights they're after. ?? #marketresearch #datadrivendecisions #strategicresearch

Qualitative research can be an excellent way to learn about your customers and unpack what truly motivates their buying decisions.??? However, to see real results, you need to choose the right techniques to support your research goals. Here is a look at the pros and cons of five popular qualitative research techniques.??? These methods can be implemented independently, or you can use a combination in a larger study. Either way, it’s important to have a plan to unearth useful insights.?? Follow us for more tips to improve your research efforts. #customerresearch?#researchstrategy?#marketstrategy?

Planning a new marketing campaign? If you want to feel confident that your messaging will land with your target customers, it may be wise to invest in qualitative research.??? Focus groups, interviews, and ethnographies can be highly effective at uncovering the underlying pain points that drive customers to buy. Using these insights, you can tailor your messaging to position your products and services as the perfect solution to those problems.?? Contact New Perspectives today to improve your marketing efforts with qualitative insights: https://lnkd.in/eRUyNhnV #marketstrategy?#qualitativeresearch?#marketsurvey

While you can go into every research study with a detailed plan, anytime you’re dealing with real people, there’s the potential for the unexpected to happen.??? Whether it’s disruptions, technical difficulties, or laugh-out-loud moments, as a moderator, it’s important to maintain your composure and get the conversation back on track as quickly as possible. Listen to our founder Mary Sayer talk about one particularly funny disruption and how she handled it to maintain the integrity of the research.?? #researchprofessionals?#customerresearch?#strategicresearch?

Planning a new marketing campaign? If you want to feel confident that your messaging will land with your target customers, it may be wise to invest in qualitative research.??? Focus groups, interviews, and ethnographies can be highly effective at uncovering the underlying pain points that drive customers to buy. Using these insights, you can tailor your messaging to position your products and services as the perfect solution to those problems.?? Contact New Perspectives today to improve your marketing efforts with qualitative insights: https://lnkd.in/eRUyNhnV #marketstrategy?#qualitativeresearch?#marketsurvey

How do you choose the right strategy and techniques for your market research???? Start by identifying the goals you need to achieve, then weigh the pros and cons of each methodology to determine what approach will best support those objectives. We’ve been fortunate enough to have many long-term clients that consider us to be a core part of their team.?Over the years, they have come to trust that we will always recommend what’s best for their business. ? Listen to Margie Rodgers from New Perspectives discuss the process we use to choose the right research techniques and what clients can expect when they hire us. #qualitativeresearch?#researchstrategy?#researchprofessionals?

Facts and numbers can tell you a lot about your customers, although they often require additional context to interpret correctly. Just because you know what your customers are saying doesn't mean you understand why?they felt that way and how you can properly respond. Qualitative research helps provide context, enhancing your data in powerful ways. It uncovers customer motivations, explains behaviors, and adds nuance to hard data, which can help you reduce your risk and provide more optimized solutions. By combining both techniques, businesses can better understand customers from all possible angles and make informed decisions that produce real results. Ready to launch your next qualitative research study? Contact New Perspectives to get more out of your data:?https://lnkd.in/eRUyNhnV #customerresearch?#researchstrategy?#trendanalysis?

With the rise of social media and AI tools, it's easier than ever to access endless amounts of data on how consumers feel about your brand.??? However, that doesn't mean the data is always reliable. While social media listening can provide valuable information, it's essential to understand that the loudest voices don't always reflect an entire customer base. Listen to Margie Rodgers discuss the pitfalls of relying solely on social media for customer research and how New Perspectives helps clients overcome some of these challenges.??? #consumerinsights #strategicresearch #customerfeedback

Planning a new product launch? Consider investing in qualitative research to reduce risk and set up your product for success. Uncovering your customers’ hidden beliefs and motivations can be useful at any stage of the project and lead to exciting product innovations that will set you apart from the competition.??? From structured brainstorming sessions to post-launch feedback, qualitative research studies can provide all the rich data needed to produce your next breakthrough idea. Ready to get started? Our expert market research team can help plan or implement a research study so you can have a successful product launch. ?? Contact us today to get started:?https://lnkd.in/eRUyNhnV #marketstrategy?#consumerinsights?#qualitativeresearch