New Perspective Marketing

?? The Commercial Clean Energy sector is gaining momentum. ?? According to the IEA's latest "Renewables 2024" report, global renewable energy consumption across power, heat, and transport is set to jump nearly 60% by 2030. ?? https://lnkd.in/dUNE6JGv This shift means renewables could account for almost 20% of global energy use within the decade—up from just 13% today. If you're a marketing director in the B2B Commercial Clean Energy sector, how are you preparing for this transformation? ?? Let's connect to discuss how our insights and strategies can position your brand as a leader in the green energy era.

?? Want to position your clean energy brand through thought leadership but don’t know where to start? In our latest Spotlight, Robin Laine, CEO of Transect, shares how her team is making waves in clean energy through LinkedIn, in-person networking, and smart content like podcasts and personal LinkedIn newsletters. For over 20 years, we’ve helped clean energy brands like Transect build authority and connect with their audience. From LinkedIn strategies to podcasting, we know what works. Ready to level up your brand? Check out some of our insights: ? https://lnkd.in/dg9VPHVv ? https://lnkd.in/dqi-Ym8f ? https://lnkd.in/duWrMcUq #CleanEnergy #ThoughtLeadership #Networking #LinkedIn

?? B2B Tech Marketers: We’re curious – what are your biggest marketing challenges? Vote in our poll and share your insights in the comments.

Is AI enough for environmental and community assessments in renewable development? In our latest Green New Perspective Spotlight, we talk with Robin Laine, CEO of Transect Inc., about how Transect combines AI and human expertise to support renewable energy developers in navigating environmental and permitting challenges. Transect bridges the gap between raw data and actionable insights, helping developers make smarter, faster decisions on land selection and community sentiment. Here’s what we explore: ??? How Transect identifies high-quality sites with lower environmental risks ?? The marketing strategies that make Transect stand out in climate tech …and more! https://lnkd.in/dGVWdG45

#COP29 begins today?in Baku, Azerbaijan! ?? As the world’s largest climate summit kicks off, it’s the perfect time to reflect on the journey that has led us here. The UN Climate Change team has launched a comprehensive archive of over 6,000 records, capturing decades of climate negotiations, statements, and session recordings that have shaped the global climate agenda. ?? What issues do you believe should be top of the agenda at COP29?

?? Struggling to stand out in the crowded cleantech space? A brand book could be the game-changer. At New Perspective, we’ve seen how a well-crafted brand book boosts brand awareness, reinforces trust, and creates a cohesive identity that resonates. In our blog we break down how cleantech companies can leverage a brand book to make a lasting impact: ? Mission & Values – Define what your brand stands for and why it matters ? Visual Consistency – Create a recognizable look across all channels ? Voice & Tone – Build a language that speaks to your audience Want to make your brand unforgettable? ?? https://lnkd.in/dE7V2ywE

What’s the biggest challenge climate tech startups face in scaling? ?? Frederic Clerc, Interim Managing Director at Urban Future Lab (UFL) at NYU Tandon School of Engineering, breaks down the daunting hurdles climate tech founders face as they transition from pilot projects to full-scale production: ?? Unproven technology means high stakes, with risks around scalability and reliability. ?? Execution challenges are intense—without experience at this scale, timing and cost control are uncertain. ?? Securing supply chain agreements is essential but complex. ?? What’s the biggest roadblock your company faces in scaling up? ??https://lnkd.in/dvybTD9g

Exciting news for the solar industry! Glint Solar just secured $8M in funding, and we couldn’t be happier for them! They’re transforming solar development with rapid, data-driven site assessments—an essential solution as the industry scales. We recently featured Glint Solar on our Green New Perspective podcast, where we discussed how their innovative platform streamlines solar project planning. ?? Catch the episode to learn more about their approach to tackling the big challenges in solar development. https://lnkd.in/gwzbKRnZ

?? How do scaling cleantech brands cut through the green noise? It’s not just about being seen; it’s about building trust and making a real impact in a crowded space. Here’s how: ?? Authentic Storytelling – What sets you apart? Own it. ?? Value-Driven Messaging – Skip the fluff; show your impact. ?? Engagement that Resonates – Build a following that cares. Want to make sustainability the story everyone’s talking about? Let’s get your brand noticed. ?? ?? Get all the strategies in the comments:

Last month, we asked an important question:? How can cleantech companies overcome marketing challenges to scale their impact? We connected with some incredible leaders who aren’t just talking about solutions on paper—they’re out there making it happen. Here are some of the key insights we covered: ?? Defining target audiences with precision ?? Crafting messaging that resonates with customers and investors ?????? Building trust through community engagement ?? Measuring marketing impact for smarter decisions ?? Scaling sustainably and managing rapid growth ??? Navigating shifting regulations A huge thank you to our Green New Perspective podcast and Spotlight guests for sharing their expertise and inspiring the climate tech community to keep moving forward!? Urban Future Lab Aigen Mitico GHGSAT Mission Zero Technologies ?? Dive into the full story here: https://lnkd.in/djVnCdex #climatetech #B2Bmarketing #podcast