New Perspective Marketing

Climate tech companies are shaping a $1.6 trillion opportunity—but are your marketing strategies building trust or raising red flags? In climate tech, credibility isn’t optional—it's critical. Are your claims as airtight as your tech? In our podcast with Kimberly Shenk, CEO of Novi Connect, we discussed (among other things!) how marketing can make or break trust in climate tech: ? Investors demand transparency. Climate tech isn’t just about innovation—it's about proving impact. Verified metrics are becoming essential in securing funding and partnerships. ? Greenwashing risks investor confidence. Kimberly shared how vague or exaggerated claims can cast doubt, slowing industry progress and eroding market trust. ?? Data-backed storytelling is key. Novi Connect bridges the gap by using supply chain data and partnerships to verify sustainability metrics, giving companies the tools to market with credibility. Her advice? Companies must align marketing with science, ensuring that impact claims are not just bold—but validated. Transparency isn’t just a competitive edge—it’s a survival strategy. Share your thoughts below or connect to explore how verified marketing can amplify your impact!

Your website isn’t just a page—it’s a pipeline. If your website isn’t converting visitors into leads, you’re missing out—big time. ?? QiO Technologies learned this the smart way. Their old site? It was stuck in neutral: ? No lead generation. ? No marketing automation. ? Not scalable for growth. We worked with QiO to help transform their online presence. Here’s what we did: With a full redesign powered by HubSpot, QiO went from an outdated site to a sleek, lead-generating machine: ? DOUBLED website traffic in just 2 months. ? Gained 7–8 organic leads per week (no ads needed!). ? Showcased their cutting-edge AI tech in a way that wows visitors. How did we pull this off? 1?? HubSpot Integration: A unified platform for marketing and CRM. 2?? Inbound Marketing Strategy: Structured lead-gen campaigns that work. 3?? Scalable Website Redesign: A future-proof site that grows with the business. ?? The lesson? Your website isn’t just a tech project—it’s a business growth engine. The right team, tools, and strategy can unlock its full potential. Is your website ready to scale with your business? Drop a ?? in the comments if you’re ready for a transformation! https://lnkd.in/dUWim_Y7

The latest Q3 2024 State of the Renewables Market Report by REsurety dives deep into the impacts of data center growth, transmission bottlenecks, and evolving renewable capture rates. Read the full report below ??

?? Carbon capture won’t solve climate change—unless we scale it. On a recent Green New Perspective episode, we sat down with Ga?l Gobaille-Shaw, CTO of Mission Zero Technologies, to discuss how they’re turning bold ideas into action. Here's what stood out: - Scalable tech is key to removing CO2—but trust is the real challenge. - Marketing isn’t just about sales—it’s a climate solution. - Transparency and collaboration are essential for impact. Do’s: ? Position your solution as the most accessible and scalable. ? Use marketing to demystify complex science for everyday audiences. ??Build partnerships across industries—no one wins alone. Don’ts: ? Don’t rely on buzzwords. Show results. ? Avoid “greenwashing.” Authenticity is your greatest asset. ? Don’t underestimate the power of transparency—it builds trust. Catch the full episode for an in-depth look at how Mission Zero is bridging technology and storytelling to make a real impact. ?? https://lnkd.in/dbZQcpqq

Did you know your website could be emitting more carbon than your travel??? Digital emissions are often overlooked, yet they make up 4% of global carbon emissions - that’s more than aviation! In the latest episode of Sustainability Solved, hosts Will Richardson (FIEMA) and Charlie Luxton chat with Tom Greenwood and Georgie Monaghan from Wholegrain Digital about the hidden environmental impact of websites and technology, and what we can do to change that. ?? Listen now to discover: ? Simple ways to make websites more eco-friendly. ? Tips to cut energy use with your devices and data. ? Creative ideas like reusing data centre heat for community swimming pools. … and so much more! ?? Tune in here: https://lnkd.in/d9TVi729 ?? Check out this clip from Georgie as she explains how a sustainable site can be both eco-friendly and creative, proving they go hand in hand! #DigitalFootprint #SustainableBusiness #SustainablePodcast #GreenTech

Growing renewable energy is one thing. Scaling it? That’s where the real work begins. The hurdles are unique, the stakes are high, and the solutions require more than just technical fixes. Here’s how we help companies overcome scaling challenges: ? What Works: → Educating audiences with relatable, digestible content—think webinars, infographics, and case studies. → Showcasing sustainability metrics with hard data to build trust and credibility. → Aligning communication strategies to speak to every stakeholder, from the CFO to the environmental advocate. ? What Doesn’t Work: → Ignoring regulatory hurdles—compliance needs to be part of the strategy. → Expanding too fast—focusing on a few key markets leads to smarter growth. → Sacrificing quality for speed—your reputation is too valuable to risk. Scaling isn’t just about the tech—it’s about clear messaging, stakeholder alignment, and strategies that build momentum. At New Perspective, that’s where we thrive. What scaling challenges is your company facing? Let’s tackle them together: https://lnkd.in/dT4C5Cnh

AI is powering change, but is it also part of the climate problem? It’s time to rethink how we use AI to ensure it helps—and doesn’t hurt—the planet. This primer from Hugging Face dives into the intersection of AI and sustainability. Here’s what you need to know: ? Energy Consumption: Tackling AI's power demands with smarter strategies ? Efficient Models: Smaller, task-specific models can cut emissions ? Real-World Impact: AI tools are already optimizing energy use and improving climate forecasts It shows how conscious choices in model design and implementation can balance innovation with environmental responsibility. The question isn’t just what AI can do—it’s whether we’ll make the right decisions to maximize its positive impact. Are we ready to use AI for good? Read the full primer below: https://lnkd.in/g6jDPbqx

?? Did you hear the news? New Perspective has won the Clutch Global Award for the sixth time. We’re honored to be recognized by Clutch as one of the top B2B companies in 2024. This award reflects the hard work of our team and the trust of our amazing clients who make it possible year after year. From strategy to results, we’re all in for delivering excellence on a global scale. Let’s keep making a difference. https://lnkd.in/duDv4ZY4 #ClutchGlobal

How does a global cleantech powerhouse approach brand awareness? ?? No one could answer this question better than Veolia North America. In our Green New Perspective podcast episode, we explored how this global cleantech leader is tackling the challenge of building brand awareness in the U.S. market, along with other key insights. Key Strategies: ? Thought Leadership – Sharing insights and expertise in energy, water, and waste management through content and podcasts to build credibility and trust.? ? Event Visibility – Engaging with industry leaders at major sustainability events like Verge and GreenBiz.? ? Localized Messaging – Adapting their brand story to resonate with U.S. audiences. Watch the full episode for all the insights. ?? https://lnkd.in/diMkPMfD

When the stakes are high, you need more than just a service provider. You need a strategic partner who truly understands your mission and knows how to amplify your impact. If you’re in the renewable energy sector and looking to elevate your success, our blog covers the key factors to consider when choosing a marketing agency. ?? https://lnkd.in/dqgDQBGr ?? What qualities do you prioritize when looking for a marketing partner? ?? Let us know in the comments!