New Jersey Division of Travel & Tourism

Congratulations to our 2025 Cooperative Marketing Program grant recipients! We are proud to support our grantees this year. Cooperative Marketing Grants are awarded to organizations that demonstrate a significant interest in our state's thriving tourism industry, to be spent on marketing efforts. ? The full list of Grants awarded, along with more information about the program, can be found on our website below.

It just keeps getting bigger and bigger for the FIFA World Cup 26? New York New Jersey! ?? We are so excited to add Stockton University as our first potential base camp submission during FIFA World Cup 2026? - Canada, Mexico and the United States! #VisitNJ

This weekend, Brand USA, United Airlines, and NJTT welcomed 13 travel advisors from select agencies in Germany, Switzerland, and Austria.?This East Coast FAM Tour featured some of New Jersey's signature destinations, including Boardwalk Hall in Atlantic City, and the lively town of Asbury Park. From the Captain’s Welcome aboard the Cape May - Lewes Ferry to the final stop at American Dream, the advisors enjoyed a true Garden State experience that they are excited to share with their clients. ? Special thanks to our partners for your generosity and hospitality: Cape May County Tourism, Visit Atlantic City and Monmouth County Tourism. #VisitNJ

Following our September FAM media tour with Pride Journeys' Joey Amato, the article "Pride Journey: New Jersey—An LGBTQ Tour of Asbury Park & Cape May" is up online. We’re thrilled to see two of New Jersey’s most inclusive destinations, Asbury Park and Cape May, featured as top spots for LGBTQ+ travelers. Thank you, Joey, for capturing the spirit and welcoming energy of these iconic spots! #VisitNJ

The Garden State is in AAA World Magazine! Travel journalist Sarah Enelow-Snyder highlights Princeton, Lambertville, and Metuchen in her latest article: "The Main Appeal: These Central Jersey Towns Beckon Visitors with Lively Main Streets Filled with Art, Shopping and Dining." Appearing in the Nov/Dec 2024 issue (pp. 30-33), the piece shines a spotlight on the bustling main streets of three key towns in Central Jersey. From small business shopping to local dining, these communities show the world why New Jersey is a great destination. Check out the latest issue of AAA World Magazine for an inspiring look at all Central Jersey has to offer! #VisitNJ

Together with Brand USA, NJTT recently hosted an Italian Journalist FAM Tour spotlighting the charming, historic destination of Cape May, NJ. A big thank you to the Cape May County Department of Tourism and our local tourism partners for their dedication in sharing Cape May’s unique story and vibrant tourism industry. The visiting group included six distinguished journalists from Italy, representing leading lifestyle media outlets and PR firms. We were thrilled to welcome: Alessia Trivelli, Adnkronos Barassi Elena, GQ Online LUCILLA INCORVATI, IlSole24ore.it Micol Passariello, Harper's Bazaar Italy Alessandra Paola Sessa, Style.it lucia pierangeli, AIGO PR Together, we’re bringing the beauty of Cape May to new international audiences. Grazie to our Italian friends for joining us – we can’t wait to see the stories you’ll tell! #VisitNJ?

NJTT, along with Empire State Development (I LOVE NY), recently traveled to Germany for an activation that surrounded the NFL Munich Game between the New York Giants and Carolina Panthers. The states co-hosted a media luncheon and several client events with media and tour operators that highlighted the diversity and attractions of each. Attendees, as well as travelers through Munich and locals, were also greeted with a display of creative, touting "Greetings from New Jersey", including taxi wraps, walkway ground decals, bulletins, pedestrian digital screens, and cross-platform rail sheets. ? Additionally, in celebration of #NewJerseyWineMonth, NJTT worked with Garden State Wine Growers Association to show off select wines from New Jersey's wine scene, bringing a little New Jersey right to Munich. ? A special thanks to Wiechmann Tourism Service GmbH, our German representation agency, for their seamless coordination and client engagement. #VisitNJ

We love our partnership in London to bring a little greeting from New Jersey. ?? Nice work Choose New Jersey, Inc.; pleased to share the roads with you, bringing some inspiration, love and curiosity of our great state. #VisitNJ

Today is a celebration to honor America's Veterans for their willingness to serve and love this country. Amongst the hundreds of Veteran's Memorials in the state, New Jersey is the proud home to 3 official State of New Jersey Veteran's Memorials: the Korean War Memorial in Atlantic City, the World War II Memorial Trenton, and the Vietnam War Memorial in Holmdel. ?? IG: kaylasimas / robbies787 / bethienikjos

?? Cheers to New Jersey Wine Month! ?? November is the perfect time to raise a glass to celebrate New Jersey’s incredible wine scene! We are home to more than 50 wineries and over 9,000 acres of vineyards that produce more than 3 million gallons of wine each year. Our unique mix of soil, coastal climate, and topography is strikingly similar to the Bordeaux region of France and allows our vineyards to produce wine that can compete on the International market. In 2012, a blind tasting pitted French wines against New Jersey wines, and the result of the “Judgement of Princeton” showed that New Jersey wines can indeed compete with world-famous French wine. Did you know... ? NJ is the 7th largest wine-producing state in the U.S. ? We have four American Viticultural Areas (AVAs): the Cape May Peninsula, the Central Delaware Valley, the Outer Coastal Plain AVA covering 9 southern counties, and the Warren Hills AVA ? There are over 80 varieties of grapes grown throughout the state Take a wine tour this month and discover what makes New Jersey wines so special. You might just find your new favorite bottle! ?? Connect with Garden State Wine Growers Association for more information on New Jersey’s thriving wine industry. #NJWineMonth #NewJerseyWine #GSWGA #VisitNJ