New Engen, Inc.

? The good news keeps rolling in! ? We’re thrilled to announce that New Engen has been named Digital Agency of the Year at the 2024 U.S. Agency Awards! ?? This recognition celebrates agencies making an impact nationwide—and we're honored to be among them. At New Engen, our mission is straightforward: drive genuine impact for every client we partner with. This win reflects that commitment. Huge congratulations to all the other winners—we’re in great company! ?? Check out the full list of winners in the comments below! #USAgencyAwards #DigitalAgencyOfTheYear #MarketingExcellence #AwardWin #NewEngen #DigitalMarketingNews #AgencyLife #GenuineImpact Don't Panic Events

Welcome to Peaks-giving! ???? It’s not just Thanksgiving week—it’s Peak Week for holiday campaigns. The clock is ticking, but there’s still time to make an impact and set yourself up for success. Whether you’re locking in last-minute Black Friday wins or gearing up for Cyber Monday and beyond, our 2024 Holiday Guide has the quick strategies you need to refine, optimize, and deliver results. ?? What to prioritize this week: ??Speed up your site: Optimize for mobile and enable seamless payments like Apple Pay. ?Create FOMO: Update ad copy with “limited stock” or “last chance” messaging. ?? Maximize affiliates: Offer bonuses and share fresh creative to energize partners. ?? Test smarter: Use TikTok or Meta Sandbox campaigns to zero in on top-performing ads fast. ?? Cyber Monday pivots: Have a backup plan ready to capitalize on second-chance shoppers. Keep your holiday campaigns thriving—check out our full library of 2024 Holiday Guides at the link in the comments. ?? ?? #HolidayMarketing #BlackFriday #CyberMonday #AffiliateMarketing #PeakWeek #DigitalMarketing #MarketingStrategy

This Thanksgiving, we’re taking a moment to express our gratitude for the people who make it all happen—our hardworking employees, amazing clients, and trusted partners.? At New Engen, our values—Be the Good, All In, Empathetic Directness, Expertise, and Growth Mindset—aren’t just words. They guide how we show up for each other and for those we serve. Whether it’s going the extra mile during the busy holiday season or delivering expertise that drives results, our team truly embodies what these values stand for. We’re endlessly grateful for the dedication and heart you bring to every campaign, every client, and every collaboration. Your hard work inspires us, and your impact speaks volumes. Thank you for everything you do to make this community so special. We hope you find time to recharge, celebrate, and enjoy the season with loved ones. Here’s to you and the amazing work we’ve done together—Happy Thanksgiving! ??? #GivingThanks #GratitudeSeason #Teamwork #Thanksgiving2024 Acorn

Snapchat recorded Fospha’s lowest Paid Social CPA in H1 2024 and offers attractive ROAS year-round, even reaching 8x earlier this year! Check out Fospha’s new go-to guide for how to “diversify and dominate with Snapchat.” ?? ? ???Explore massive opportunity, including our game-changing 7-0 ad model ?? Master your setup for success before launch ?? Unlock winning creative strategies and predictive scaling techniques ???Learn privacy-safe measurement practices for accurate performance tracking ?? Read Helpful case studies from?Cove,?Jaded London?and?Oh Polly https://lnkd.in/ef2JzZRu?

If you're not looking to diversify your channel mix, you could be falling behind in 2025 ?? We’re lucky to have accumulated a lot of experience working with the best brands in the US, UK, & EMEA to understand their cross-channel mixes. Snapchat remains incredibly underinvested... our predictive tool demonstrates that brands are only meeting 22% of its potential. We know it’s far less scaled than bigger platforms like TikTok or Meta, but that doesn’t mean it isn’t possible. We’ve seen brands scaling it to >30% of budget with great results – Cove, Nutrimuscle, Oh Polly, and Jaded London are good examples. Snapchat continues to prove that it’s a top contender in Paid Social for its efficiency and low acquisition costs. But most brands have no idea how to approach launching or scaling on the platform. Luckily – we have access to billions in ad spend + relationships with top-tier agencies (like New Engen, Inc.) + Snap Inc. We couldn’t just let this data and knowledge go to waste, so we pulled all our knowledge into a single source of truth: the Ultimate Snapchat Playbook. Your complete guide to scaling Snapchat effectively and profitably for brands looking to diversify and dominate their channel mix. And we're giving it away for free. Download your copy here:

?? ‘Tis the season to to maximize your search campaigns! Holiday shoppers are already scouring the web for deals, making paid search campaigns more important than ever. ??? That’s why we’ve rounded up expert-approved best practices to help you navigate rising CPCs, shifting consumer behaviors, and heightened competition. Our 2024 Paid Search Holiday Guide includes tips on: ?? Campaign strategies to adapt your paid search and scale smarter ?? Best practices to maximize campaign performance ?? Creative optimization tips for seasonal messaging that resonates with shoppers Make every search click count this holiday season! Thanks to Simone Dargavell (Newman), Stephanie Carl, Cheyenne Gest Reed & Sarah DeBruyckere for setting us up for success ? ?? Read the full blog to learn more: https://hubs.la/Q02Zcp8f0 #HolidayMarketing #PaidSearch #Q4Campaigns #MarketingInsights #DigitalAdvertising #BFCM #PerformanceMarketing

?? The shopping frenzy has already begun, and your paid social strategy needs to deliver! Economic uncertainty in 2024 has impacted discretionary spending and marketing budgets alike. This means that in Q4, your campaigns should work smarter, not harder. Our Holiday Guide is packed with best practices for making your paid social campaigns shine this season, including: ?? A checklist of channel best practices ?? A crash course on audience-led creative testing ?? Tips for a winning BFCM strategy ?? Success tactics tailored for TikTok Boost performance, connect with your audience, and dive in to stay ahead during the busiest time of year. Shoutout to our resident Paid Social experts, Kelsie Pilkington, DJ Sutton & Katie Scott for guiding us through the holiday season ahead! ?? Read the full blog in the comments! #HolidayMarketing #PaidSocial #BFCM #TikTokMarketing #CreativeStrategy #DigitalMarketing

It’s here! ?? Fospha's Ultimate Snapchat Playbook is live—and it features expert insights from New Engen’s Laine Crowder and DJ Sutton. ?? What’s inside: ?? Why Snapchat’s potential is still untapped—and how to measure its real value ?? Key steps to launch campaigns effectively ?? Proven strategies to scale efficiently while keeping CAC low ?? How to craft Snapchat-native creatives that drive results ?? Why a full-funnel approach is essential for long-term success ?? Here’s what our in-house experts had to say about unlocking Snap Inc.'s potential: ?? Laine Crowder, Social & Creative Strategy Lead at New Engen: “Serving across a variety of ad formats is vital to sustained success at scale, as each placement reaches a different type of audience. We always recommend launching with a mix, and then optimizing based on your business’s goals.” ?? DJ Sutton, Senior Director, Media Services at New Engen: “Unique reach is a critical factor in preventing 'CAC Death' from occurring. Investing in awareness/consideration allows you to reach new people BEFORE they come into the market, expanding your pool of potential converters outside of who will be targeted by conversion campaigns.” Ready to take your Snapchat strategy to the next level? ?? Download the playbook via the link in comments. Huge thanks to Fosphafor the opportunity to collaborate on this game-changing resource. #SnapchatAdvertising #SnapchatMarketing #DigitalMarketing #CreativeStrategy #FullFunnelMarketing

Who is your go to outdoor brand? Every morning when I walk my dog (George), the parade of fellow morning walkers in Seattle is really just an outdoor-brand fashion show. In Seattle, for better or for worse, the staple wardrobe is 80% branded outdoor gear. As the saying goes, "There's no such thing as bad weather, just bad gear". Cotopaxi is the stand out brand recently. But you'll always see some REI gear, some Patagonia, Arc'teryx Equipment, Columbia Sportswear Company, and The North Face. I repsect my fellow KAVU True Outdoor Wear lovers, and we can't forget The Super Puff. Clearly it's a crowded space. So who is winning with consumers? And how are they doing it? Our team put together a fantastic, hyper-detailed report on the outdoor & active lifestyle space - we just published it today. We break down a number of interesting components including: - Media Mix - this is a space that loves Meta and YouTube. - Audience growth - who is stagnating and who is growing? - Key trends influencing growth - including #microadventures like day trips Interested? Link to full report in comments. New Engen, Inc.

For brands that power adventure—this report is your compass. ?? Our Q4 2024 Outdoor & Active Lifestyle Benchmark Report just dropped, and it’s packed with insights you need to finish the year strong and succeed in 2025. What’s inside? ??? - Macro trends & consumer spending insights - Outdoor & active lifestyle market analysis - Trends driving the outdoor space in Q4 - Opportunities for brands right now - Pillars for success in 2024 & beyond This report is your shortcut to understanding the headwinds facing brands and how to overcome them. Don’t miss it. Grab your copy via the link in comments! #DigitalMarketing #ActiveLifestyleBrands #PerformanceMarketing #MarketingInsights #OutdoorIndustry #WellnessBrands