New Engen, Inc.

? The good news keeps rolling in! ? We’re thrilled to announce that New Engen has been named Digital Agency of the Year at the 2024 U.S. Agency Awards! ?? This recognition celebrates agencies making an impact nationwide—and we're honored to be among them. At New Engen, our mission is straightforward: drive genuine impact for every client we partner with. This win reflects that commitment. Huge congratulations to all the other winners—we’re in great company! ?? Check out the full list of winners in the comments below! #USAgencyAwards #DigitalAgencyOfTheYear #MarketingExcellence #AwardWin #NewEngen #DigitalMarketingNews #AgencyLife #GenuineImpact Don't Panic Events

?? The shopping frenzy has already begun, and your paid social strategy needs to deliver! Economic uncertainty in 2024 has impacted discretionary spending and marketing budgets alike. This means that in Q4, your campaigns should work smarter, not harder. Our Holiday Guide is packed with best practices for making your paid social campaigns shine this season, including: ?? A checklist of channel best practices ?? A crash course on audience-led creative testing ?? Tips for a winning BFCM strategy ?? Success tactics tailored for TikTok Boost performance, connect with your audience, and dive in to stay ahead during the busiest time of year. Shoutout to our resident Paid Social experts, Kelsie Pilkington, DJ Sutton & Katie Scott for guiding us through the holiday season ahead! ?? Read the full blog in the comments! #HolidayMarketing #PaidSocial #BFCM #TikTokMarketing #CreativeStrategy #DigitalMarketing

It’s here! ?? Fospha's Ultimate Snapchat Playbook is live—and it features expert insights from New Engen’s Laine Crowder and DJ Sutton. ?? What’s inside: ?? Why Snapchat’s potential is still untapped—and how to measure its real value ?? Key steps to launch campaigns effectively ?? Proven strategies to scale efficiently while keeping CAC low ?? How to craft Snapchat-native creatives that drive results ?? Why a full-funnel approach is essential for long-term success ?? Here’s what our in-house experts had to say about unlocking Snap Inc.'s potential: ?? Laine Crowder, Social & Creative Strategy Lead at New Engen: “Serving across a variety of ad formats is vital to sustained success at scale, as each placement reaches a different type of audience. We always recommend launching with a mix, and then optimizing based on your business’s goals.” ?? DJ Sutton, Senior Director, Media Services at New Engen: “Unique reach is a critical factor in preventing 'CAC Death' from occurring. Investing in awareness/consideration allows you to reach new people BEFORE they come into the market, expanding your pool of potential converters outside of who will be targeted by conversion campaigns.” Ready to take your Snapchat strategy to the next level? ?? Download the playbook via the link in comments. Huge thanks to Fosphafor the opportunity to collaborate on this game-changing resource. #SnapchatAdvertising #SnapchatMarketing #DigitalMarketing #CreativeStrategy #FullFunnelMarketing

Who is your go to outdoor brand? Every morning when I walk my dog (George), the parade of fellow morning walkers in Seattle is really just an outdoor-brand fashion show. In Seattle, for better or for worse, the staple wardrobe is 80% branded outdoor gear. As the saying goes, "There's no such thing as bad weather, just bad gear". Cotopaxi is the stand out brand recently. But you'll always see some REI gear, some Patagonia, Arc'teryx Equipment, Columbia Sportswear Company, and The North Face. I repsect my fellow KAVU True Outdoor Wear lovers, and we can't forget The Super Puff. Clearly it's a crowded space. So who is winning with consumers? And how are they doing it? Our team put together a fantastic, hyper-detailed report on the outdoor & active lifestyle space - we just published it today. We break down a number of interesting components including: - Media Mix - this is a space that loves Meta and YouTube. - Audience growth - who is stagnating and who is growing? - Key trends influencing growth - including #microadventures like day trips Interested? Link to full report in comments. New Engen, Inc.

For brands that power adventure—this report is your compass. ?? Our Q4 2024 Outdoor & Active Lifestyle Benchmark Report just dropped, and it’s packed with insights you need to finish the year strong and succeed in 2025. What’s inside? ??? - Macro trends & consumer spending insights - Outdoor & active lifestyle market analysis - Trends driving the outdoor space in Q4 - Opportunities for brands right now - Pillars for success in 2024 & beyond This report is your shortcut to understanding the headwinds facing brands and how to overcome them. Don’t miss it. Grab your copy via the link in comments! #DigitalMarketing #ActiveLifestyleBrands #PerformanceMarketing #MarketingInsights #OutdoorIndustry #WellnessBrands

Holiday shoppers are in full swing—is your strategy ready? ??? With election week behind us, the holiday rush is heating up. Not seeing results yet? It’s not too late to pivot with these 4 creative success pillars: ?? Diversified Creative Mix up your formats and focus on promotions, availability, and convenience. Bonus: Generative AI = faster ideas. ??? Values & Promotions Highlight value with competitive pricing and Buy Now, Pay Later options. ??Transparency Build trust. Be upfront about shipping, timelines, and product expectations. ?? Trending Products Feature what’s hot: stylish home decor, gourmet snacks, tech gadgets, eco-friendly gifts, and “you-pick” gift cards. ??20% of holiday spending happens in the final 10 days before Christmas—make your campaigns count. ?? ?? Full 2024 Holiday Guide in the comments! #HolidayMarketing #Q4Success #EcommerceTips #CreativeStrategy #MarketingInsights

Results from EMARKETER around MMM and measurement that I find VERY interesting and that our teams are solving every day for clients. Our Rapid MMM can often be turned around within 2-3 weeks (sometimes less) once clean data is ingested. And it's not just fast, it's comprehensive and accurate. We incorporate competitor data, macroeconomic data (like S&P500, Unemployment Rate, etc.), holiday and promotional data, non-media spend data like email, sms, etc. and more. Statistically the average R-squared of our models is above 87% with a MAPE below 10%. All of this is agnostic and fully transparent to all brands that engage with us. We share the data, the model outputs and more if a brand wants to validate. We are about growing brands and sometimes that means investing LESS in media spend that we manage.

Let's check in on Reels... Reels now represent about 7-8% of spend across our client portfolio, up from about 2% last year: - On the high end, brands sit at 15-25% of spend in reels - On the low end, brands sit at 2-3% of spend in reels Facebook Reels are the big surprise, at least for me. Within our portfolio, Facebook Reels are close to 2x the volume of Instagram Reels. Feed still holds the crown, consuming 80% share of platform spend. But that is down from ~90% two years ago. Instagram Stories has locked in around the 10-12% range for the last year, with no clear upward trend. I would suspect the next 12-24 months brings us to 70% feed, 30% stories/reels/threads. My quick takeaways: 1) Reels will soon be 10%+ of Meta ad inventory - if you are not meaningfully invested in video yet, you need to be by Q1 2025. Native design is important, but not required to get live. 2) For brands spending heavily into Reels, I might look into breaking out this placement spend in your MMM or regression modeling. I'd be very curious to see how this specific variable predicts performance. 3) To accelerate investment in reels, you need to either a) target the placement separately in a dedicated campaign or b) go HARD on UGC/short form video (i.e. 50%+ of creative in this format) 4) A preview of Threads volume - if I had to make a prediction, Threads will own a 0.5-1% of Meta ad share by the end of 2025. How are folks feeling about Reels these days? Is this a placement driving impact for your business? New Engen, Inc. Meta

I am #hiring and looking to fill an important role in the org at New Engen, Inc.. If you know someone we should be talking to please message me directly. I am really interested in continuing to grow our sale team with folks who have a deep understanding of Digital Marketing, are highly curious, active listeners, humble yet hungry, and genuine. A great fit is someone who can align with our values, is agile and not afraid to be bold. Know anyone? :) https://lnkd.in/gEn5WuV3

Wednesday was a memorable night at #P2PLive, celebrating Heather Nichols as she received the Women of Excellence Award. Her leadership and commitment inspire us every day. It was a pleasure to connect with industry peers and to celebrate the accomplishments of all last night’s winners! ??: Heather Nichols, Ali Smith, Candice Evans Gray, Hunter Poole, Abbie Nicholson, Aimee Goeman Path to Purchase Institute #WomenOfExcellence #P2PLive #IndustryConnections #CelebratingExcellence