"Here’s to the crazy ones. ?????? ??????????????. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire." Neutral Ground Labs embraces the misfit marketer moniker with a sense of pride. Because, like the words of Apple's iconic ad, the misfit marketer doesn't appeal to the authority of conventional wisdom. They aren't afraid to step outside their echo chambers and onto neutral ground. What is "neutral ground"? (Drax: "Why neutral ground?!) If you want answers, Ronnie Higgins ?? will be answering them live tomorrow in the Neutral Ground Neighborhood, a third place where misfit marketers can invent, imagine, heal, explore, create, and inspire (or at least he naively hopes it can be). More specifically, the most mischievous Misfit Mayor of Neutral Ground Neighborhood and our founder will either: ① Awkwardly sit by himself at his desk because nobody showed up, muttering nonsensical gibberish and using every bit of willpower to remember NOT to pick his nose, or... ② Or… just maybe, he’ll end up having an audience. Which in that case he could: ?? Answer your burning questions about marketing ?? Share unsolicited advice that my ADHD-ridden brain thought helpful ?? Do your marketing homework for you if you’re a student (consent form signature required) ?? Give you the skinny (a preview) on Content Orientation for those on the fence or looking to build anticipation ? Tell you the story behind “neutral ground” and what it means for not just me but all of marketing ?? Giveaway my [soon-to-be] $45B business plan that’s just a crudely drawn funnel with a list of actions (because that’ll help me earn amplification in algorithmic feeds, supposedly) Want an invitation? You got two options: ??Join the waitlist for our upcoming cohort-based course guaranteed to fundamentally change how you think about and approach content. (link in comments) ?? Tell us what being a misfit marketer means to you and we'll DM the best responses with a personal invitation FYI: The neighborhood is an experiment, not a cool kids club (I mean it is, but you know know what we mean). Those invited first aren't necessarily any different or more "misfit" than those invited later. It's just that the best communities begin as something small and grow slow. Thanks! (RH)
Neutral Ground Labs
营销服务
San Francisco，CA 28 位关注者
Helping B2B brands compete for the lion's share of demand since 2024.
关于我们
Neutral Ground Labs isn't just another B2B marketing consultancy, we complement your existing editorial-based marketing strategy with a methodologies from broadcast and showbiz to enable your brand convert market mindshare into the lion’s share of demand in your category.
- 网站
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www.ontheneutralground.com
Neutral Ground Labs的外部链接
- 所属行业
- 营销服务
- 规模
- 1 人
- 总部
- San Francisco，CA
- 类型
- 私人持股
- 创立
- 2024
- 领域
- B2B Marketing、Content Marketing、Organic Marketing、Media Strategy、Audience Research、Programming Strategy和Video Strategy
地点
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主要
获取路线
US，CA，San Francisco，94102
Neutral Ground Labs员工
动态
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May I have YOUR attention, please?
Attention is the currency that leads to demand. But most marketers and creators have a flawed understanding of attention. They mistakenly believe that attention is binary — on/off, attentive/inattentive, etc — when it's actually more of a consideration journey. Imagine you open Netflix to watch something. Before you even decide what to watch, you're scrolling, you're browsing the menus. The thumbnails, the autoplay trailers — they're all trying to grab you, to make you curious enough to click through to the content.?This is the first stage of attention — ?????????? ??????????????????. Once you click on something, it has to?merit your attention.?At this stage, you're still evaluating, looking for credibility markers to discern whether or not the content is worth your attention. This is the second stage of attention — ?????????? ??????????????????. After choosing something to watch, there's still a chance for you to bail on the content or close Netflix altogether. It's at this stage the content needs to draw you in and deliver on its promise. This is the third stage of attention — ???????????? ??????????????????. And finally, when the payoff is real and the content met or exceeded the value expected, your interest is converted into commitment. Maybe you watch another episode (or the whole season) or decide to recommend the content to everyone in your social network. This is the fourth and final stage of attention — ?????????????? ??????????????????. I call this ?????? ??????????????????-?????????????????????????? ??????????????. And it's something you and your customers go through hundreds if not thousands of times a day — consciously and subconsciously. If you want to learn more about harnessing attention to capture demand (aka turn mindshare into market share), my consultancy and coaching business Neutral Ground Labs is laser focused on enabling you and your teams.
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Bueller? Bueller? Anyone?
I’m thinking about putting together a mastermind group and calling it the Dead Playbooks Society. The supergroup would be essentially like DARPA but for B2B, meaning we’d be the brain trust for what the hell is going on and helping our industry separate the signal from the noise. I’ve already got some brilliant minds written down. But I’m curious to see who’ll raise their hand voluntarily and who’ll get nominated — it’ll save me having to write a pitch for them to join but it’ll also be cool to discover new smart people to follow.