People don’t join communities because of content. They join because they see a version of themselves inside it. If your community lacks a clear identity, people will check it out, but they won’t stay. Here’s how to build a strong identity that makes members feel like they belong: 1. Speak to a specific type of person Most communities fail because they try to be for everyone. That’s a mistake. ?? CrossFit isn’t for people who “want to get in shape.” It’s for people who love competition and pushing their limits. ?? Harley-Davidson isn’t for “people who like motorcycles.” It’s for people who embrace a rebellious lifestyle. ?? Y Combinator isn’t for “entrepreneurs.” It’s for startup founders willing to do whatever it takes. If your community’s identity is too broad, nobody will connect with it. 2. Create shared beliefs (not just shared interests) A weak community is built around a topic. A strong one is built around a belief. ?? Peloton = You don’t need a gym to push yourself to the limit. ?? Notion = Your workspace should adapt to you, not the other way around. ?? Tesla = The future belongs to people who think differently. Your members should see your community and think: "These are my people. This is where I belong." 3. Make members feel like insiders The strongest communities have rituals, inside jokes, and a language outsiders don’t fully understand. ?? CrossFit has WODs, AMRAPs, and PRs. ?? Reddit has karma and inside jokes that make no sense unless you’ve been there for a while. ?? Tesla owners flash their headlights at each other like they’re part of a secret club. When your community feels earned, members value it more. Bottom line: If your engagement is low, the problem isn’t the algorithm. It’s identity. If people don’t see themselves in your community, they won’t stick around. So ask yourself: Who is this really for? And does it feel like home to them? What’s a brand or community you think has nailed this? Drop it below. ??
-
-
-
-
-
+2