Netsertive

Data is everywhere—but are you using it to drive real growth? Our latest blog breaks down key takeaways from our live panel webinar, where industry leaders shared strategies for turning data into action. From building a strong data foundation and leveraging behavioral insights to focusing on the right KPIs, integrating AI, and breaking down data silos, these insights will help you optimize your franchise marketing strategy. ?? Read the blog: https://lnkd.in/eC9MwV7K ?? Watch the full webinar replay: https://lnkd.in/ekdvrc5D Featuring tips and quotes from our expert panel featuring Brooke Janousek ?? (GarageExperts?), Janae Ver Helst, EMBA (Head to Toe Brands), and Lena Singleton, MBA (Home Franchise Concepts). #FranchiseMarketing #DataDrivenGrowth #MarketingStrategy #FranchiseMarketingTips

In the latest episode of The Art of Franchise Marketing, Brooke Janousek ??, CMO of GarageExperts?, discusses the power of brand research in building a successful franchise. From leveraging consumer insights to navigating data-driven strategies, Brooke shares her approach to strengthening brand perception and driving marketing success. Don't miss her tips on integrating AI, enhancing product quality, and positioning your brand for growth! Watch or Listen on your favorite platform: ?? Apple Podcast: https://lnkd.in/dz54tC2U ?? Spotify: https://lnkd.in/dRWDjCbB ?? Watch: https://lnkd.in/djhbqeE5 #TheArtofFranchiseMarketing #FranchiseMarketingPodcast #DigitalMarketing #FranchiseeEducation #FranchiseMarketing

Did you miss our live webinar this month? We’ve got you covered! The replay is now available. Learn How To: ???Build a robust data-driven marketing infrastructure?to drive informed decisions. ???Deepen your understanding of your customer's path to purchase?and tailor your marketing efforts accordingly. ???Harness AI to analyze competitor reviews, uncover their weaknesses, and gain a competitive edge! Watch the replay now and start turning data into wins!???https://lnkd.in/ekdvrc5D A huge thank you to our expert panel: Brooke Janousek ?? (GarageExperts?), Lena Singleton, MBA (Home Franchise Concepts), Janae Ver Helst, EMBA (Head to Toe Brands), and Erin Martin (Netsertive). #franchisemarketing #dataanalytics #marketingstrategy #AI #webinarreplay

In this episode, we sit down with David Smith, VP of Digital Marketing at Go Mini's, to discuss the power of data in franchise marketing. David shares how Go Mini’s moves beyond cost-per-lead metrics to focus on true ROI and integrating sales data with marketing efforts. We explore: ?? The importance of data-backed decision-making for franchise growth ?? How GoMini’s is bridging the gap between marketing and sales through API integration ?? The biggest marketing challenges franchisees face—and how to overcome them ?? Why shifting the conversation from cost-per-lead to ROI is a game-changer Listen or Watch on your favorite platform: ?? Spotify:?https://lnkd.in/ebNmXnGA ??Apple:?https://lnkd.in/e_yA2U9T ?? Watch: https://lnkd.in/eecAPga3 #TheArtofFranchiseMarketing #FranchsieMarketingPodcast #GoMinis #ROI #DigitalMarketing #FranchiseMarketing Erin Martin Sydney Kleinsasser Nick Sharpe

In this new podcast episode of The Art of Franchise Marketing, Katherine LeBlanc, CMO at 4Ever Young Anti-Aging Solutions, explains how to balance branding efforts with transactional media for lasting success. From leveraging data to enhancing guest experience, Katherine's strategic approach offers valuable lessons on integrating systems, creative, and marketing to drive impactful outcomes. Listen or Watch on your favorite platform: ?? Spotify:?https://lnkd.in/eEqwwSmJ ??Apple Podcast:?https://lnkd.in/eQpPmw-5 ?? Watch: https://lnkd.in/ehUw4MJK #FranchiseMarketing #DataDrivenMarketing #ABTesting #DigitalMarketing #MarketingStrategy #BrandGrowth #4EverYoung Erin Martin Sydney Kleinsasser Nick Sharpe

New episode of The Art of Franchise Marketing with guest Burke Cueny CFE, MBA, EVP of Marketing at Alliance Franchise Brands. Burke shares his journey from launching Domino’s first national price promotion to leading marketing for a portfolio of 600+ franchise locations. In this episode, he breaks down: ?? The evolution from generalist marketing to an internal agency model ?? The power of print and direct mail in today’s digital world ?? How to structure franchise marketing teams for long-term success ?? The house of Brands vs. branded house debate Listen or Watch on your favorite platform: ??Apple: https://lnkd.in/e3Ff9F6r ??Spotify: https://lnkd.in/e69zJRfR ??Watch: https://lnkd.in/eU3rH2yh #FranchiseMarketing #FranchiseGrowth #MarketingStrategy #AllianceFranchiseBrands Erin Martin Sydney Kleinsasser Nick Sharpe

Join us for a 45-minute deep dive into data-driven franchise marketing strategies. Learn how to leverage data to strengthen your marketing infrastructure, improve campaign performance, and personalize your approach to enhance customer experience and boost ROI. When? Wednesday, March 19th @1pm ET. Learn from the experts and save your spot here: https://lnkd.in/eJWwNcMW Can't make it live? Register anyway, and we’ll send you the recording right after! ?? Hosted By Erin Martin, with guest speakers Brooke Janousek, Janae Ver Helst, EMBA, and Lena Singleton, MBA #FranchiseMarketingWebianr #DataDrivenMarketing #MarketingStrategy #FranchiseMarketing

Is Google losing search traffic to ChatGPT and LLMs? Here’s the truth behind the numbers: ?? Google sees 14 billion searches per day. LLMs like ChatGPT and Perplexity handle just 37.5 million “searches” daily. ?? Comparing Google vs. AI tools by traffic or searches doesn’t work—most AI tool use cases don’t overlap with traditional search engines, they complement them. ?? Google’s problem isn’t traffic—it’s market fragmentation. The takeaways: ?? Consumers are diversifying their behavior, using multiple platforms for different needs. ?? ChatGPT might be great for brainstorming, while Google remains the go-to for specific searches. ?? The rise of LLMs isn’t “replacing” Google, but it is eating into its market share. ?? As always, evaluate and be on top of new channels and tools, but don't lose sight of doing the foundations well! Link to the full research is in the comments below --> Netsertive Sydney Kleinsasser Jason Lynch Nick Sharpe Madeleine Zook

Join us on March 19 at 1:00 PM ET for an exclusive webinar featuring top franchise marketing leaders as they reveal how they leverage data, AI, and automation to optimize campaigns, maximize ROI, and drive sustainable growth. ?? Better understand your customer and their path to purchase ??Roadmap and integrate disparate data sources ??Use data to personalize better and improve the customer experience ??Approach your own brands’ data strategy Meet the Experts: -Brooke Janousek, CMO at GarageExperts -Janae Ver Helst, EMBA, Digital Marketing Director at Head to Toe Brands -Lena Singleton, MBA, VP of Digital Marketing at Home Franchise Concepts -Hosted by Erin Martin, VP of Marketing at Netsertive Register now to secure your spot—or sign up to receive the on-demand recording: https://lnkd.in/eJWwNcMW #FranchiseMarketing #DataDrivenMarketing #MarketingStrategy #AIinMarketing #CustomerExperience #FranchiseWebinar

Every marketer is figuring out how to better harness and use data - where are you on that journey? Super stoked to have this trio of amazing franchise marketing leaders together to talk data-driven marketing strategies, including Brooke Janousek ?? CMO at GarageExperts?, Lena Singleton, MBA VP of Digital Marketing at Home Franchise Concepts, and Janae Ver Helst, EMBA Digital Marketing Director at Head to Toe Brands ??. Join to learn how to: ? Better understand your customer and their path to purchase ? Roadmap and integrate disparate data sources ? Use data to personalize better and improve the customer experience ? Approach your own brands’ data strategy Register to join live or to get recording after below ?? #franchisemarketing #digitalmarketing #data Netsertive Sydney Kleinsasser Nick Sharpe Jason Lynch Madeleine Zook