Netsertive

In this new podcast episode of The Art of Franchise Marketing, Katherine LeBlanc, CMO at 4Ever Young Anti-Aging Solutions, explains how to balance branding efforts with transactional media for lasting success. From leveraging data to enhancing guest experience, Katherine's strategic approach offers valuable lessons on integrating systems, creative, and marketing to drive impactful outcomes. Listen or Watch on your favorite platform: ?? Spotify:?https://lnkd.in/eEqwwSmJ ??Apple Podcast:?https://lnkd.in/eQpPmw-5 ?? Watch: https://lnkd.in/ehUw4MJK #FranchiseMarketing #DataDrivenMarketing #ABTesting #DigitalMarketing #MarketingStrategy #BrandGrowth #4EverYoung Erin Martin Sydney Kleinsasser Nick Sharpe

New episode of The Art of Franchise Marketing with guest Burke Cueny CFE, MBA, EVP of Marketing at Alliance Franchise Brands. Burke shares his journey from launching Domino’s first national price promotion to leading marketing for a portfolio of 600+ franchise locations. In this episode, he breaks down: ?? The evolution from generalist marketing to an internal agency model ?? The power of print and direct mail in today’s digital world ?? How to structure franchise marketing teams for long-term success ?? The house of Brands vs. branded house debate Listen or Watch on your favorite platform: ??Apple: https://lnkd.in/e3Ff9F6r ??Spotify: https://lnkd.in/e69zJRfR ??Watch: https://lnkd.in/eU3rH2yh #FranchiseMarketing #FranchiseGrowth #MarketingStrategy #AllianceFranchiseBrands Erin Martin Sydney Kleinsasser Nick Sharpe

Join us for a 45-minute deep dive into data-driven franchise marketing strategies. Learn how to leverage data to strengthen your marketing infrastructure, improve campaign performance, and personalize your approach to enhance customer experience and boost ROI. When? Wednesday, March 19th @1pm ET. Learn from the experts and save your spot here: https://lnkd.in/eJWwNcMW Can't make it live? Register anyway, and we’ll send you the recording right after! ?? Hosted By Erin Martin, with guest speakers Brooke Janousek, Janae Ver Helst, EMBA, and Lena Singleton, MBA #FranchiseMarketingWebianr #DataDrivenMarketing #MarketingStrategy #FranchiseMarketing

Is Google losing search traffic to ChatGPT and LLMs? Here’s the truth behind the numbers: ?? Google sees 14 billion searches per day. LLMs like ChatGPT and Perplexity handle just 37.5 million “searches” daily. ?? Comparing Google vs. AI tools by traffic or searches doesn’t work—most AI tool use cases don’t overlap with traditional search engines, they complement them. ?? Google’s problem isn’t traffic—it’s market fragmentation. The takeaways: ?? Consumers are diversifying their behavior, using multiple platforms for different needs. ?? ChatGPT might be great for brainstorming, while Google remains the go-to for specific searches. ?? The rise of LLMs isn’t “replacing” Google, but it is eating into its market share. ?? As always, evaluate and be on top of new channels and tools, but don't lose sight of doing the foundations well! Link to the full research is in the comments below --> Netsertive Sydney Kleinsasser Jason Lynch Nick Sharpe Madeleine Zook

Join us on March 19 at 1:00 PM ET for an exclusive webinar featuring top franchise marketing leaders as they reveal how they leverage data, AI, and automation to optimize campaigns, maximize ROI, and drive sustainable growth. ?? Better understand your customer and their path to purchase ??Roadmap and integrate disparate data sources ??Use data to personalize better and improve the customer experience ??Approach your own brands’ data strategy Meet the Experts: -Brooke Janousek, CMO at GarageExperts -Janae Ver Helst, EMBA, Digital Marketing Director at Head to Toe Brands -Lena Singleton, MBA, VP of Digital Marketing at Home Franchise Concepts -Hosted by Erin Martin, VP of Marketing at Netsertive Register now to secure your spot—or sign up to receive the on-demand recording: https://lnkd.in/eJWwNcMW #FranchiseMarketing #DataDrivenMarketing #MarketingStrategy #AIinMarketing #CustomerExperience #FranchiseWebinar

Every marketer is figuring out how to better harness and use data - where are you on that journey? Super stoked to have this trio of amazing franchise marketing leaders together to talk data-driven marketing strategies, including Brooke Janousek ?? CMO at GarageExperts?, Lena Singleton, MBA VP of Digital Marketing at Home Franchise Concepts, and Janae Ver Helst, EMBA Digital Marketing Director at Head to Toe Brands ??. Join to learn how to: ? Better understand your customer and their path to purchase ? Roadmap and integrate disparate data sources ? Use data to personalize better and improve the customer experience ? Approach your own brands’ data strategy Register to join live or to get recording after below ?? #franchisemarketing #digitalmarketing #data Netsertive Sydney Kleinsasser Nick Sharpe Jason Lynch Madeleine Zook

New Podcast Episode Alert! On The Art of Franchise Marketing, Hagan Kappler, CEO and founder of Daisy, joins us. Daisy is revolutionizing smart living spaces with cutting-edge technology. In this episode, Hagan discusses how Daisy has embraced creative marketing strategies to engage customers, pivot when needed, and grow the brand. She also shares insights on influencer partnerships, CRM systems, and immersive experiences that build lasting customer relationships. Listen or Watch on your favorite platform: ?? Spotify:?https://lnkd.in/e2KSJtwQ ?? Apple:?https://lnkd.in/eJ98VphZ ?? Watch: https://lnkd.in/eAuKJMGX #FranchiseMarketing #SmartLiving #Daisy #CustomerEngagement #BrandGrowth #InfluencerMarketing #BusinessStrategy Erin Martin Nick Sharpe Sydney Kleinsasser

Join us on March 19 at 1:00 PM ET for an exclusive webinar featuring top franchise marketing leaders as they reveal how they leverage data, AI, and automation to optimize campaigns, maximize ROI, and drive sustainable growth. ?? Better understand your customer and their path to purchase ??Roadmap and integrate disparate data sources ??Use data to personalize better and improve the customer experience ??Approach your own brands’ data strategy Meet the Experts: -Brooke Janousek, CMO at GarageExperts -Janae Ver Helst, EMBA, Digital Marketing Director at Head to Toe Brands -Lena Singleton, MBA, VP of Digital Marketing at Home Franchise Concepts -Hosted by Erin Martin, VP of Marketing at Netsertive Register now to secure your spot—or sign up to receive the on-demand recording: https://lnkd.in/eJWwNcMW #FranchiseMarketing #DataDrivenMarketing #MarketingStrategy #AIinMarketing #CustomerExperience #FranchiseWebinar

It's officially employee appreciation day, but at Netsertive we celebrate all week! ?? I've been with the company for 8 years, and I've seen it grow and evolve in such an amazing way because of this driven, passionate, and creative group of people. I am so?proud?to?be a part of this team - so ?? to you Netizens and thank you for making what I do everyday such a joy to be a part of!! Sydney Kleinsasser Nick Sharpe Jason Lynch Jessica Wall Lenny Lackey Amanda T. April Trus Ashley Rochelle Courtney Keiper Carter Davis Claire Page Katie R. Bryanna Kluetz Joseph Lucia, PMP Dane Coalson Tim Tyndall Travis Whitley Aazir Munir Francisco Garcia Lacy Wall III John Lewis Kristine Radtke Laura Matson Lee Patterson, PMP Naisaan Nadimi Paige Luyster Suzie So Valentino Roman Zachary Swann Mackenzie Seidl Jordan Dunham Hannah Janezich Noushin Nahidi Cleana Broman Melanie Dillon Sherell Haughton, MAC Thor Silva Alyson Henry Lauren Jett

In the newest episode of Netsertive podcast, Erin Walter, CMO of Freddy’s, shares exciting insights on using data to boost growth and efficiency in the restaurant world! Discover how harnessing data can streamline operations and elevate guest experiences, showcasing its incredible potential to transform your business—it’s a conversation you won’t want to miss!