NetLine

What's better than attending #CMWorld? Attending with a brand-new edition of our signature #B2B consumption report. ?? With #CMWorld just around the corner, we’re thrilled to unveil the newest edition of our annual report: The 2024 State of B2B Content Consumption & Demand Report – Content Marketing World Edition ?? This exclusive edition dives deep into the trends that matter most to B2B marketers, featuring: ?? Buyer Intent Matrixes – segmented by People, Company Size, Industry, Format, and Job Parameters ?? New Takeaways for 2025 with fresh insights from David Fortino ??? Expert perspectives from #CMWorld leaders: ???Ann Handley,? Robert Rose, Amy Higgins, Brian Piper, Dennis Shiao, & Cathy McKnight, PMP The report unlocks authentic insights from the largest B2B buyer network, showing the evolving appetite for content. ?? Discover actionable insights to fine-tune your 2025 strategy and drive revenue growth! Get your copy in the comments below! ? #B2BMarketing #ContentMarketing #MarketingStrategy #IntentData #CMWorld2024 #MarketingInsights cc: Content Marketing Institute, Informa Tech, Informa Connect, Informa Engage

"You stay classy, San Diego" ???? #CMWorld 2024 is nearly HERE! NEXT WEEK, the NetLine team will be sandals-on-the-ground from beautiful San Diego, CA where we'll be soaking in the sunshine of Content Marketing World 2024! It'll be a jam-packed event and we're fortunate enough to have NetLine Explorers delivering two speaking sessions. Tuesday: https://lnkd.in/gWqtx4zd Wednesday: https://lnkd.in/ggtkAbJE And don't forget to stop by and say hi at Booth 523! We can't wait for next week's event! ?? #ContentMarketingWorld #events #2024 #b2bmarketing #contentmarketing

Are you maximizing your B2B demand generation? ?? Join us for an exclusive webinar, “The 3 Pillars of a Successful Demand Generation Strategy”, where NetLine's ?? Josh Baez ??& Heinz Marketing Inc's Matt Heinz dive deep into the strategies and tools top-performing businesses use to fuel growth in today's competitive landscape. ??? When: [NOV. 5th] ? Time: [10 AM PST/1 PM EST] What you’ll learn ??: ??How to leverage data-driven insights to boost demand generation. ??The secret to aligning marketing and sales teams for greater ROI. ??Actionable steps for turning intent data into real business outcomes. Don’t miss out on this opportunity to enhance your demand generation approach and stay ahead of the competition! #DemandGen #B2BMarketing #IntentData #Webinar #MarketingStrategy

Marketers have plenty to distract us...and with 2025 closing in, focus is paramount. ?? Fortunately, this cheat sheet isn't a distraction—it's an accelerant. Borrowing the best of MarketingProfs x NetLine's 2024 B2B Marketer's Playbook, this asset is designed with momentum in mind. This quick, digestible Cheat Sheet packs a punch thanks to actionable exercises built to drive marketers forward. ? Together, we'll simplify your approach to targeting, segmentation, and demand generation with: ??Actionable exercises and templates to turn complexity into clarity ???Strategies for leveraging buyer intent data ????Guidance on personalizing content at scale ??Measurable results to keep your campaigns relevant and impactful From audience targeting and segmentation to new ways to frame ROI, The 2025 B2B Marketer's Cheat Sheet will help you and your team carry momentum well into 2025. Find your copy in the comments below. ?? #2025 #b2b #b2bmarketing #roi #intentdata #personalization #content #b2bcontent #strategy #yearendplanning

?? What makes a great marketer? It’s not just about tactics—it’s about results. The best marketers are strategic, creative, and obsessed with measurement. That’s exactly what the 2024 Marketing Mastery Workbook helps you do. ?? Inside, you’ll find: ??How to align marketing and sales for real impact ??Strategies for better measurement (because proving ROI is everything) ??Tools and tips for staying ahead of trends This isn’t fluff. It’s actionable advice you can use today and many tomorrows. Ready to sharpen your skills? #MarketingStrategy #B2BMarketing #ROI #ContentMarketing #workbook #marketing101 #tools

Knowing your audience better than anyone else is the key to success. ?? In the 1st Marketing Mastery Webinar, we explore the vast universe of B2B buyers to define the audiences that *want* and *need* to hear from us. You’ll learn to identify the decision-makers who have the power to say yes and harness buyer-level insights to improve your marketing precision and accuracy. We’ll be covering five key areas???: 1?? What does effective targeting and segmentation look like? 2?? Strategies to segment your ideal buyers 3?? Understanding buying committees and buyer personas 4?? Tips to identify and target ideal buyers 5??Key Takeaways from the webinar Catch this exclusive session featuring NetLine’s ?? Josh Baez ??, and Heinz Marketing Inc.'s President & Founder, Matt Heinz—available to watch anytime! ?? Access the on-demand webinar here: https://lnkd.in/gp8zRNuc #b2b #targeting #segmentation #webinar #b2bmarketing #ondemand

Do you know what your audiences are interested in? ?? Do you know what's impeding their progress? Do you know why they buy in the first place? ?? https://lnkd.in/gMhbPgCa Successful marketing relies on a deep understanding of your buyers. Gain deeper insights into your target accounts and their buying committees. NetLine's newest asset, the “2024 Marketing Mastery Workbook” in collaboration with Heinz Marketing Inc, offers the strategies, templates, and best practices you need to navigate and influence every stage of the buying process. You’ll learn how to: ??Define the stages of the buyer’s journey ??Decode different types of buying intent and signals ?Align personas and audience needs with each decision-making stage Plus, get access to our Buyer’s Journey Framework, Intent Signals Framework, and Buyer Engagement Framework Get your copy of the “2024 Marketing Mastery Workbook” and master your buyer’s journey. ?? https://lnkd.in/gMhbPgCa #B2B #B2Bmarketing #buyersjourney #salesenablement #buyerintent #intentdata #engagement #frameworks #workbook

?BEGINNING IN ONE HOUR...? https://lnkd.in/gp8zRNuc B2B targeting and segmentation is as much an art as a science. ?? And the secret to winning in B2B is knowing your audience better than anyone else. ?? In this webinar you’ll learn how to: ??? Build high-impact ICPs, buyer personas, and segmentation strategies that resonate with your ideal customers ?? Identify key decision makers within buying committees and develop the best ways to engage them ?? Understand buyer behavior and motivations to guide your approach ?? Tap into new audiences by uncovering their challenges and goals Join us for an exclusive webinar featuring NetLine’s Sr. Manager of Demand Generation, ?? Josh Baez ??, and Heinz Marketing Inc’s President & Founder, Matt Heinz. It's going to be a phenomenal time investment. Just ask the folks from #INBOUND24. ??? When: TODAY ? Time: 10 am PT | 1 pm ET Turn your marketing into a powerful tool for reaching your ideal buyers! Join us: https://lnkd.in/gp8zRNuc #b2b #targeting #segmentation #webinar #b2bmarketing

Hot off the rousing success that was INBOUND 2024, we're excited to debut our first webinar for The 2024 Marketing Mastery Workbook! Please join ?? Josh Baez ??and Matt Heinz tomorrow as NetLine and Heinz Marketing Inc come together to share the best ways B2B marketers can properly target and segment. It's going to be a terrific discussion, so please join us! Sign up below ??

Good morning, Boston! How did you enjoy yesterday’s day at #INBOUND24? We had a BLAST!?? And we still have copies of the hottest asset around: The 2024 Marketing Mastery Workbook! Pictured: Our ?? Josh Baez ?? showcasing the workbook that YOU can get at Booth #20 The team is ready to put a smile on your face and learn more about your prospects and ICP. Enjoy Day 2 at INBOUND! Hope to see you. #INBOUND #Hubspot #conferences #b2b #buyerengagement #icp #crm