NetLine

Good morning, #MPB2B! Only a few more hours left in this wonderful conference and we hope to see you at Booth #200! Our team would love to say hello and see what your favorite learnings have been thus far. Cya soon in the B2B Block during the break! cc MarketingProfs, David Fortino, ?? Josh Baez ??, Jon Steiert

"Who feels comfortable going against the grain?" ?? This and many other nuggets were the crux of David Fortino's #MPB2B keynote this morning. We humans are simply looking for answers; for belonging. Tactics aside, our strategies must match this desire and our pang for community. To truly stand out, our messaging must vibrate on the same frequency as its intended audience. As David shared, we must always ask ourselves and our brands: ??What is it that only you can offer? ??Why is it that your experiences have led you to your particular perspective? ??What kind of impact does your originality offer? In 2025, our strategies hinge on uniqueness and embracing what distinguishes us from the Sea of Same. Special thanks to MarketingProfs for hosting this wonderful event and to Ann Handley for Dave's awesome introduction (and super fun rebus)! 4??+??+?? #MPB2B #B2BForum #MarketingProfs #events #roi #b2bcontent #contentmarketing

Good morning, #MPB2B! We are so excited to see you all this morning for the opening keynote and throughout the day at Booth #200!

Hello, Boston! ?? We are excited to be here for MarketingProfs' #B2BForum! ?? Tomorrow, NetLine's General Manager, David Fortino will be delivering the forum's #keynote, immediately following the Amazing Ann Handley! David's keynote, The ROI of Resonance, Originality, and Impact: Turning Every Marketing Touch Into a Remarkable Moment, will prove why your unique voice matters now more than ever... We’re swimming in data about our buyers. ??♂? And while AI can help make some sense of it all, the real wins will come from what a machine can’t deliver: Resonance. Originality. Impact. This #ROI is where the true marketing magic happens. From this keynote, you will learn: ???How to craft a brand narrative that truly speaks to your audience ??Tips to uncover and leverage the unique qualities that make your brand your brand ???Why blending technology with human-first strategies is the key to real engagement ??How to be bold and experiment in ways that lead to breakthrough results Rise above the digital noise with messaging that truly connects—and, more importantly, how to tap into your originality to create lasting impact.

SEO remains a complex and evolving field. Even Google, driven by its #SearchGenerativeExperience, isn't sure what Search will look like in the years to come. ?? So how different is Search going to look for the rest of 2024? ?? In "The 2024 B2B Marketer's Playbook"—the asset that gives marketers the necessary insights to lead and achieve—MarketingProfs and NetLine explore this topic and asked experts like Andy Crestodina to share his POV on this roller-coaster of a topic! ?? ?? https://ow.ly/inib50RzBb6 ??AI Disruption: Generative AI is disruptive to SEO strategies, and raising the bar for everyone. ??Targeted Content: AI tools increase productivity, allowing marketers to focus on creating targeted, context-rich content that addresses the varied roles and specific needs of their audience. ??Future Focus: The future of SEO will depend on understanding and leveraging new technologies to deliver precise, relevant content, ensuring visibility in a rapidly changing information retrieval landscape. In short, AI is changing how we search. How you balance all of these changes will dictate your future success. Stay ahead of the curve and get your copy today. ?? https://ow.ly/inib50RzBb6 #b2b #marketingprofs #collaboration #marketinginsights #intentdata #artificialintelligence #ai #socialmedia #abm #roi #email #emailmarketing #seo

As we look toward 2025, focus and momentum are essential. The 2025 B2B Marketer's Cheat Sheet isn't just an asset—it's your strategic accelerator. ?? https://lnkd.in/e9aakaPb Leveraging insights from MarketingProfs and NetLine’s B2B Marketer’s Playbook, this guide is crafted to keep you on track with actionable exercises that simplify targeting, segmentation, and demand generation. What's inside? - Actionable exercises and templates for clarity - Strategies to harness buyer intent data effectively - Guidance on scaling personalized content - Metrics that matter to keep your campaigns on target What makes it better is that this week, NetLine will be at MarketingProfs' #B2BForum! If you're attending #MPB2B, please come say hello at Booth 200! Dive into the cheat sheet now and make 2025 your best year yet. ?? https://lnkd.in/e9aakaPb #2025 #B2B #Marketing #ROI #IntentData #Personalization #Content #Strategy #Momentum #CheatSheet

Marketers have plenty to distract us...and with 2025 closing in, focus is paramount. ?? Fortunately, this cheat sheet isn't a distraction—it's an accelerant. ?? https://lnkd.in/e9aakaPb Borrowing the best of MarketingProfs x NetLine's B2B Marketer's Playbook, The 2025 B2B Marketer's Cheat Sheet is designed with momentum in mind. This quick, digestible asset packs a punch thanks to actionable exercises built to drive marketers forward. ? Together, we'll simplify your approach to targeting, segmentation, and demand generation with: ??Actionable exercises and templates to turn complexity into clarity ???Strategies for leveraging buyer intent data ????Guidance on personalizing content at scale ??Measurable results to keep your campaigns relevant and impactful From audience targeting and segmentation to new ways to frame ROI, The 2025 B2B Marketer's Cheat Sheet will help you and your team carry momentum well into 2025. ?? https://lnkd.in/e9aakaPb #B2BForum #2025 #b2b #b2bmarketing #roi #intentdata #personalization #content #b2bcontent #strategy #yearendplanning

We learned a lot at #CMWorld 2024. We also got the chance to collaborate and share some really actionable insights alongside some really smart marketers. With the conference behind us, we wasn't to again share our newest edition of NetLine’s signature report: The 2024 State of B2B Content Consumption & Demand Report – Content Marketing World Edition ?? This exclusive edition dives deep into the trends that matter most to B2B marketers, featuring: ?? Buyer Intent Matrixes – segmented by People, Company Size, Industry, Format, and Job Parameters ?? New Takeaways for 2025 with fresh insights from David Fortino ??? Expert perspectives from #CMWorld leaders: ??? Ann Handley, Robert Rose, Amy Higgins, Brian Piper, Dennis Shiao, & Cathy McKnight, PMP The report unlocks authentic insights from the largest B2B buyer network, showing the evolving appetite for content. ?? Discover actionable insights to fine-tune your #2025 strategy and drive revenue growth! Get your copy: https://lnkd.in/gc-pc5u4 #B2BMarketing #ContentMarketing #MarketingStrategy #IntentData #CMWorld2024 #MarketingInsights #Reports cc: Content Marketing Institute, Informa, Informa Tech, Informa Connect, Informa Engage

?? The 2024 ABM Benchmark Report has arrived! Demandbase & Momentum ITSMA's report draws on insights from over 300 global marketers to uncover the strategies that set top ABM programs apart. Inside, you'll discover how leading organizations leverage organizational alignment, advanced customer data platforms, and emerging AI technologies to drive powerful marketing results. Get your report today ??: https://bit.ly/4hH2YFB NetLine is proud to sponsor alongside: TrustRadius and ON24.

Despite all the AI hype, more than 60% of B2B companies are delaying AI investments for more than a year—signaling a shift from short-term enthusiasm to strategic caution. ?? https://lnkd.in/eh2wS6s8 It's the same discovery Content Marketing Institute + MarketingProfs made in their recent 2025 Outlook. With more than three in five companies pressing pause on AI initiatives for a year or more, it’s clear that businesses are prioritizing thoughtful integration and data privacy over quick gains. ??? This shift signals an important trend: forward-thinking marketers recognize AI as a tool for elevating customer experiences, optimizing operations, and setting up future-ready strategies. Key Insights???: ??Strategic Caution: Companies prioritize AI readiness, making thought leadership crucial. ??ROI Proof: Immediate gains aren’t the focus; showing sustained value is essential. Priorities??: ??Seamless Integration: Businesses need AI to fit with current systems. ??Long-term ROI: Proving extended value will drive adoption. #B2BMarketing #AIFuture #DataPrivacy #Strategy #artificialintelligence #AI #b2b