NetLine

?? NetLine is gearing up for Forrester's 2025 B2B Summit! ?? Buying in 2025 is chaotic. That’s what makes Forrester’s theme for its annual Summit so poignant. As Forrester’s analysts have emphasized, achieving buyer mastery requires: ??Resetting Routes-to-Market: Rethinking how we reach and engage buyers amidst shifting expectations. ??Activating Buyer Insights: Leveraging tools like NetLine’s audience #intentdata to tailor messaging with pinpoint accuracy. ??Harnessing Technology and Data: Streamlining operations with automation and analytics to stay ahead of the curve. Forrester’s 2025 B2B Summit North America promises to be an incredible convergence of ideas, insights, and innovations—a must-attend event for anyone invested in mastering the art and science of B2B marketing. Hope to see many of you in Phoenix!?? Read more: https://lnkd.in/gWKjw3zY

?? We have a secret to share, #B2B Marketers: Your Buyers Are NOT on a Single Website. ?? Shocking, we know. And yet, here we are: still dialing and negotiating with individual media operators to place ad buys. That's a bold strategy, Cotton. Such a plan is like trying to catch a hurricane in a butterfly net. ??????? Meanwhile, your?buyers?are busy consuming 13 pieces of content across 27+ touch points—all before they consider buying from you. And all the while...NetLine represents tens of millions of dollars in annual ad spend and revolutionizes B2B marketing with programmatic lead generation. Let's simplify the chaos and demonstrate how we deliver real results for B2B marketers. ????https://lnkd.in/e33-MKgv cc: Informa, Informa TechTarget, Content Marketing Institute, Informa Engage #B2BMarketing #LeadGen #Programmatic #demandgen #demandgeneration #abm

#ICYMI??This week, NetLine Introduced Audience Insights: a tool that allows you to see what your Buyers are actually doing—for free. What if you had weekly visibility into engaged #accounts that match your ICP —so you could prioritize the right #prospects at the right time? Now you do. ?? Here’s how Audience Insights works: ? Define your ideal buyers – Share your #ICP and key topics to tailor your insights. ? We monitor real-time buyer activity – Identifying who’s actively engaging with content in your space. ? Receive a fresh report every Monday – Actionable insights delivered straight to your inbox. If your audience has moved on, your strategy needs to move faster. Are you keeping up or catching up? ?? Get started for free & see who’s engaging in your space. Happy exploring! https://lnkd.in/eg7skpiE #B2BMarketing #AudienceInsights #LeadGen #demandgeneration #demandgen #accountbasedmarketing #abm #buyerbehavior CC: Informa TechTarget, Informa, Marketing Dive, Content Marketing Institute, Informa Engage

Q?: Who wants to play a Guessing Game? ?????: No one. No one wants to play guessing games. NetLine’s Audience Insights is here to give B2B marketers real-time visibility into who’s actively researching your industry—for free...and without the guesswork. ?? What you get: ? Targeted insights based on your ICP ? Weekly buyer engagement reports (for 3 months) ? Visibility into engaged accounts & their intent ?? No cost, no complexity—just actionable data to fuel your pipeline. Get ahead of demand shifts & connect with high-intent buyers before your competitors do. ?? Learn how to activate your Audience Insights now:

? Luna returns with her latest Book of the Month, The Go-to-Market Cheat Code., fresh from exploring the galaxy for the best B2B marketing content. Trust: The MVP of B2B #growth. So, how can you build trust, close bigger deals, and turn relationships into revenue? Dive in and explore: ?? The "digital mask" and how it has influenced the GTM starting point of trust in any business relationship ?? The perfect enterprise sales cycle and #CustomerJourney to get results without rushing through crucial trust-building stages ?? Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship Grab your free copy ($18.00 Value) before it expires! https://lnkd.in/edebRRV6 Knowledge this powerful shouldn’t stay hidden in the stars. ? Luna’s mission is to help #B2Bmarketers thrive with the right tools and strategies to build tomorrow’s #pipeline today. Enjoy and happy exploring! #GTM #B2BMarketing #demandgeneration #demandgen #B2B #gotomarket cc: Informa TechTarget, Informa Engage

?? What makes a great marketer? It’s not just about tactics—it’s about results. The best marketers are strategic, creative, and obsessed with measurement. That’s exactly what NetLine's Marketing Mastery Workbook helps you do. ?? Inside, you’ll find: ??How to align marketing and sales for real impact ??Strategies for better measurement (because proving ROI is everything) ??Tools and tips for staying ahead of trends This isn’t fluff. It’s actionable advice you can use today and many tomorrows. Ready to sharpen your skills? Grab your copy: https://lnkd.in/g3xUyi8k #MarketingStrategy #B2BMarketing #ROI #ContentMarketing #workbook #marketing101 #tools

??Are you reaching a Persona or Person???? ?? There’s a difference. ??? People sign contracts—not accounts. ??? Here’s the truth: Every meaningful business interaction is with a person—not just a title or demographic. At #CMWorld, David Fortino reminded us of a simple yet powerful principle: Talk to the person. Not the job title. ?? Speak directly to their challenges, their goals, and their unique circumstances. Here’s how you turn that principle into action: ?? Get to the root of their pain points and roadblocks. ?? Use content to ask specific, meaningful questions—and listen. ?? Turn those insights into opportunities: Is there a project on the horizon? A gap in the market only you can fill? But here’s the twist: Content doesn’t just educate—it starts conversations. You don’t need to rely solely on sales to ask tough questions—your content can do that, too, setting the stage for deeper connections. ?? The result? You’re not just a marketer—you’re a trusted resource, an ally, a connector. What’s your strategy for creating content that speaks to people? #ContentMarketingWorld #CMW #Intent #B2BMarketing #SalesEnablement #Personas

The handoff between marketing and sales is a make-or-break moment in the buyer's journey. If your leads aren’t backed by validated, first-party data, you risk leaving your sales team overwhelmed and your prospects underwhelmed. Two thumbs way down. ???? This article explores how first-party, buyer-level data serves as the foundation for effective lead qualification. Imagine the difference between passing along vague, scribbled notes and providing a clear, comprehensive report. It’s all about equipping sales teams with the context they need—the 'who,' 'what,' 'when,' and 'why'—to engage leads effectively ??First-party data = trust. It’s based on real, observable behavior, not assumptions. ??Validated data = efficiency. No more chasing bad leads; focus on the ones ready to engage. ??Buyer-level insights = precision. Tailored follow-ups that speak to actual needs, not generic pitches. Takeaway: The better the data, the smoother the handoff, the stronger the close. Check out the full article to learn how first-party data can transform your sales pipeline—and make your sales team your marketing team’s biggest fans. ?? ?? https://lnkd.in/gkSNvz-J How is your marketing-to-sales handoff process working? Are you giving sales the insights they need to succeed? #sales #b2b #b2bmarketing #firstpartydata #intentdata #salesenablement

Raise your hard if you want to create standard issue content??? Nobody? REALLY? Wow... If you're tired of creating content that gets lost in the noise, it's time to break through the clutter and make your message resonate. Join us for an exclusive recording from David Fortino's session at Content Marketing World 2024: "How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves." Discover actionable strategies for planning, personalizing, and promoting high-impact B2B content that captivates even the most discerning audiences. ???Key takeaways include: ??Blueprints for high-impact content creation tailored to buyer needs and motivations ??Personalization strategies to align content with personas and buying stages ??Promotion tactics to reach your audience with precision using the right channels and messaging ??Engagement techniques to keep buyers connected throughout their journey ???? https://lnkd.in/gVhSpMaJ Don't settle for mediocrity. Elevate your content game and watch your engagement soar. #cmworld #cmw #audience #b2bmarketing #ondemandvideo

For the last two years, much of the work we've done has focused on "WHO" is most interested in your work. ???♀??? But while we've talked at length about the WHO, WHAT, and WHY...we've often forgotten the "WHEN." ???? Understanding WHEN your ICP is most likely to engage with your content is quite valuable. That's why Jon Steiert wanted to look more closely at the Seasonality of B2B Content Consumption and how it should influence our content programs and #gtm approach. #b2bcontent #contentstrategy #timing #contentmarketing