Net Influencer

MagicLinks Launches First Healthcare Support Program For Content Creators With CreatorCare: Social commerce platform MagicLinks is introducing CreatorCare, offering up to $300 monthly toward health insurance for qualifying creators. This marks the first program providing healthcare stipends in the creator economy. MagicLinks maintains close communication with creators and identified healthcare coverage as a major need, especially for full-time creators. The program aims to ease this burden. In 2025, established creators earning over $50,000 combined from MagicLinks sponsorships and commissions qualify. Emerging creators earning $35,000 plus 50% recent growth also qualify. Once accepted, creators lock in the stipend for the full next year regardless of future earnings changes. MagicLinks hopes to expand with more qualification tiers in 2026. The B Corp-certified company sees this as supporting creator wellness long-term while demonstrating commitment to the community beyond just brand partnerships. MagicLinks VP Melissa Roer hopes this pioneering program influences broader industry practices around comprehensive creator support. She says, “We want to be the first, but we don’t want to be the last.” ???? Read the full story: https://lnkd.in/gwW9AVcs #InfluencerMarketing #Influencer #Creators #CreatorCare #MagicLinks

Glewee Launches Platform Update To Streamline Influencer Marketing: Influencer marketing platform Glewee has launched Glewee 2.0, a major update aimed at streamlining collaboration between brands and creators. The new version introduces gifting campaigns allowing brands to send products to influencers without payment. It also integrates with Shopify, automating discount code creation and distribution. Christian Brown, Glewee’s co-founder and CMO, states the update stemmed from user feedback on improving usability. A key addition is a comprehensive dashboard providing brands actionable data on influencer engagement, sales metrics, and ROI tracking. The platform uses AI algorithms to recommend top influencers based on brand objectives. Glewee has attracted over 5,000 brands and 12,500 vetted influencers since launch. The update streamlines campaign creation with simplified processes for social posts, user-generated content, and gifting. A new content library lets brands access and reuse all influencer content. Glewee is exploring AI integration to assist with automated content creation, captioning, and personalized pitching. To drive adoption, Glewee offers a 30-day free trial of the full platform. Christian Brown emphasizes proving concrete sales results, stating “We’re giving the entire platform...to every small business that wants to join.” ???? Read the full story: https://lnkd.in/gFZ_JWfs #InfluencerMarketing #Influencer #Glewee

Pioneer Influencer Agency Social Studies Plots The Future: Social Studies, Inc, founded by former magazine editor Brandon Perlman, has transitioned from a simple Instagram curation newsletter into a respected force. Their Community Clustering? approach leverages data analytics and human expertise to identify authentic influencers relevant to a brand’s target audience. Social Studies emphasizes micro and nano-influencers, generating impactful branded content across multiple creators. Despite industry challenges around defining influence and maintaining authenticity, Social Studies remains committed to innovation. As social commerce grows, they see opportunities for creators to cultivate communities and monetize their personal brands. Overall, the agency plots a future focused on forging genuine brand-creator partnerships that resonate. ???? Read the full story: https://lnkd.in/gRH_C6QM #InfluencerMarketing #Influencer #SocialStudies

Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform: Target has expanded its social commerce reach by partnering with Linktree, an influencer marketing platform. The deal allows creators to earn commissions on Target products in categories like fashion, beauty and home goods. Linktree already collaborates with brands like Nike and now adds Target to its roster of over 35 partnerships. As creators are projected to earn $1 billion from affiliate marketing this year, the platform offers streamlined landing pages to potentially boost conversion rates. Target builds on existing influencer initiatives like its affiliate program and past collaborations with personalities. With more consumers relying on influencer recommendations, especially younger demographics, the partnership taps into this growing trend. Target’s influencer moves also include an upcoming exclusive product release with Taylor Swift. ???? Read the full story: https://lnkd.in/gMYecuaP #InfluencerMarketing #Influencer #Target #Linktree

How Zachary Murray Built The ‘World’s Largest Ad Library’ For Brands With Foreplay.co: Marketing veteran Zachary Murray founded Foreplay in 2021 to address creative workflow challenges for brands. The platform now serves over 30,000 users, including major brands like Lululemon and Paramount Pictures, with what Murray calls “the largest curated ad library in the world,” adding 100,000 new ads weekly. Key features include Swipe File for saving ad inspiration across platforms, Discovery for robust ad search capabilities, Spyder for automated competitor monitoring, and Briefs for streamlining creative execution. Foreplay focuses on optimizing user experience and creative workflows rather than just adding features. While serving enterprises, success depends more on execution capability than company size. Future plans include facial recognition technology to identify influencers in competitor ads and expanding enterprise offerings by 2025. Murray advocates using inspiration intelligently rather than simply copying ads verbatim. ???? Read the full story: https://lnkd.in/gimqxvt7 #InfluencerMarketing #Influencer #Foreplay

Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT] New research from Traackr reveals shifting video consumption preferences across generations. Gen Z audiences are more likely to find longer video content engaging compared to Millennials. While short-form videos remain the most engaging format overall, long-form video and live streaming have climbed in rankings year-over-year. YouTube leads as the top platform for creator content across both Gen Z and Millennials, but the remaining top platforms show distinct generational differences. The study indicates 61% of consumers are willing to try new social platforms where trusted influencers post. As the creator economy continues expanding, with influencer marketing spend projected to grow 14.7% in 2024, understanding evolving consumption patterns across diverse audiences is critical for brands to optimize their influencer strategies. ???? Read the full story: https://lnkd.in/gW-6M7MF ???? Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #GenZ #Report #Traackr

The U.S. Army Reveals New Plan For Military Influencers: The U.S. Army is developing a new policy to leverage social media influencers within its ranks while maintaining oversight. With some soldiers accumulating larger online followings than official Army accounts, the initiative aims to address recruitment challenges and connect with younger audiences difficult to reach through traditional marketing. Key aspects include providing basic guidelines while allowing flexibility, navigating monetization rules, and collaborating informally with influential service members. The Army recognizes social media’s potential for effective communication amidst obstacles like TikTok ad restrictions and changing media consumption habits. ???? Read the full story: https://lnkd.in/gkKkT42m #InfluencerMarketing #Influencer #USArmy #MilitaryInfluencers

Clark Influence: The Agency Writing The Rules For Ethical Creator Marketing: Nicolas Bon, founder of Clark Influence, is pioneering a strategic and ethical approach to creator marketing campaigns. Born on Reunion Island, Bon moved to Montreal and identified a gap in helping brands effectively partner with creators during his studies. He launched Clark Influence in 2017 to provide comprehensive influencer marketing services spanning strategy, creator partnerships, content creation, and social media management. The agency has grown rapidly, now employing over 50 professionals across Montreal, Toronto, and Paris offices serving major brands like the NBA, Starbucks, and Air France. A key differentiator is Clark Influence’s Strategic department staffed with top marketing strategists who develop insightful, creative influencer strategies going beyond basic product promotion. The agency’s Clark Talent Factory builds genuine relationships with creators through networking events, providing qualitative and quantitative intelligence for optimal creator selection. Prioritizing industry ethics, Clark Influence established a Code of Ethics for transparent, authentic creator collaborations which over 40 Canadian influencers have adopted. As AI-generated content proliferates, Bon believes authentic creator voices will become paramount. He advises brands to trust creators’ voices resonating with their audiences rather than tightly controlling campaign messaging. With its innovative vision for data-driven yet creative influencer marketing, Clark Influence is elevating standards for effective and ethical creator partnerships. ???? Read the full story: https://lnkd.in/g7BSUBQk #InfluencerMarketing #Influencer #CreatorMarketing #ClarkInfluence

The Professional Platform Shift: Why 3 In 5 Content Creators Are Betting Big On Linkedin In 2025: Content creators are increasingly shifting their focus to LinkedIn, with 60% planning to expand their presence on the professional network in the next year, according to new research. The study found creators are motivated by strong engagement rates, conversion metrics, and revenue potential for B2B influencer marketing on LinkedIn compared to traditional B2C platforms. Additionally, 58% of LinkedIn users favor more creator content from brands. The data suggests the creator economy is evolving beyond its consumer roots to incorporate more professional and corporate marketing opportunities leveraging creator relationships. ???? Read the full story: https://lnkd.in/gavmXyuf #InfluencerMarketing #Influencer #Creators #LinkedIn

How Brands Can Use YouTube Shorts' Extended Video Length: 10 Experts Weigh In: YouTube recently extended the maximum length for YouTube Shorts, allowing creators and brands to share longer short-form videos up to 3 minutes. This change enables deeper storytelling and more engaging content within the popular short-video format. Industry experts suggest brands can leverage the extended Shorts length for tutorial videos, behind-the-scenes glimpses, and interactive elements to drive engagement. Educational content adding value for viewers, along with effective calls-to-action, can help boost product discovery and conversions. High production quality and A/B testing different formats are recommended to identify what resonates best with target audiences. Early adopters have an opportunity to enhance visibility across YouTube’s rapidly growing Shorts platform by taking advantage of the new extended-length capability. ?? Thanks to all the experts who shared their valuable insights. Jennifer Powell Zach Russell Jason Bergman Casey Benedict Kirsten Baumberger Mae Karwowski Jack Adler Aditi Rajvanshi Michael H. Curtis Liam Hurd Eric Scheer ???? Link to full article in comments below! ???? Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #YouTube #Shorts