Net Influencer

Fohr Launches Creator Intelligence Platform With Viral Prediction Metrics: Influencer marketing agency Fohr has unveiled a new platform built on insights from managing $300 million in creator campaigns, introducing the industry's first "virality coefficient" to help brands identify creators with breakthrough potential. The coefficient measures how frequently creators reach more than double their follower count in views, offering a scientific approach to predicting viral potential rather than relying on misleading averages. This addresses the increasingly unpredictable nature of creator content, where posts from the same account can range from thousands to millions of views. Founder James Nord developed the platform after conducting six company "internships" that revealed fundamental shifts in social media performance patterns. The system provides detailed performance distribution analysis, trend detection, and video-first architecture to match today's content landscape. The platform offers access to 300,000 creators with both traditional metrics and new performance indicators. Available through a freemium model, it democratizes enterprise-level campaign tools previously unavailable to smaller brands. Fohr plans to integrate AI features including a GPT-style chat interface in upcoming releases. ???? Read the full story: https://lnkd.in/g3HU-uyU #InfluencerMarketing #Influencer #Creators #Virality #Metrics #Fohr

Mastercard Unveils Program To Boost Entrepreneurial Journey Of Content Creators And Small Businesses: Mastercard has launched a new Business Builder program aimed at supporting content creators and small businesses. The program offers specialized debit and credit cards with tailored financial tools and resources to address key challenges faced by entrepreneurial creators. According to Mastercard's research, a large majority of Gen Z and Millennials prefer working as creators or entrepreneurs over traditional corporate roles. The Business Builder cards provide access to services like entity formation, business management solutions, cybersecurity, and credit building insights. The program directly targets financial obstacles cited by creators such as rising costs and inconsistent income. It also offers education on business strategies, perspectives on brand-creator relationships, operational tools, and networking opportunities. Mastercard is committed to providing tools, resources, and mentorship to creator brands through its network of partners across agencies, marketing firms, and industry leaders. ???? Read the full story: https://lnkd.in/gHKFRr6J #InfluencerMarketing #Influencer #ContentCreatos #BusinessBuilder #Mastercard

The Interview That Proved YouTube Rules the Media Landscape in the US #creator #news

Vita Coco Unveils Vending Machine Experience Following Poppi Controversy: Vita Coco launched a low-cost vending machine activation in New York City, distributing 600 free products to promote its Treats line. The stunt capitalized on the backlash against Poppi's recent influencer vending machine campaign by providing everyday consumers access typically reserved for influencers. Executed for only $25, Vita Coco's experience generated nearly 5 million TikTok views and earned support from industry competitors, positioning the brand as inclusive while subtly referencing the Poppi controversy without directly criticizing its peer. ???? Read the full story: https://lnkd.in/gq9TC9nx #InfluencerMarketing #Influencer #VitaCoco #Poppi #TikTok

Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing: Trending Travel, a UK-based company, has disrupted the standard influencer marketing model by first building its own platform with over a million followers before brokering brand deals. Their Trendsetter platform amplifies micro-influencer content to much larger audiences while connecting travel brands to the growing creator middle class. Trending Travel became an influencer itself, creating a proposition where influencers come to them for exclusive hotel deals and revenue-sharing opportunities. Notable campaigns include driving half a billion Instagram views for Virgin Voyages. The company has evolved into a media platform offering consulting, media sales, and influencer marketing services. Trending Travel is now expanding across Europe through a partnership with HolidayPirates to serve as the go-to influencer marketing solution for major brands and individual creators alike. ???? Read the full story: https://lnkd.in/gN9xqhyv #InfluencerMarketing #Influencer #TravelMarketing #TrendingTravel

What the eff?!' - How This Reaction Makes Creators Millions #news #creator

GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub: Rockstar Games, the developer behind the massively popular Grand Theft Auto franchise, is engaging with leading creators from platforms like Roblox and Fortnite about potential collaborations within the upcoming Grand Theft Auto VI. The discussions center around enabling creators to develop custom experiences and potentially incorporate their intellectual property and brand partnerships into the game's virtual environment. This signals a potential shift towards embracing user-generated content, a departure from Rockstar's traditionally controlled approach. The move follows the company's 2023 acquisition of FiveM, a modification platform for GTA V, and comes as GTA V remains Twitch's most-watched game, driven by activity within FiveM servers. Industry observers speculate about potential changes to Rockstar's historically resistant stance toward real-world brand integration, given the reported $2 billion production cost for GTA VI. ???? Read the full story: https://lnkd.in/gn8Ba8K9 #InfluencerMarketing #Influencer #RockstarGames #Roblox #Fortnite

Need Financial Infrastructure That Pays Creators In 24 Hours? Call Hydrant Pay: Hydrant Pay has developed an innovative fintech solution by leveraging traditional banking tools to pay creators within 24 hours after completing brand work. Their platform utilizes non-recourse invoice factoring, eliminating the draining wait while handling all payment collection follow-ups. By charging a 5% fee, Hydrant Pay bridges the gap, instantly paying creators while brands maintain existing payment terms. This solves problems for all parties - creators get paid immediately, agencies offer faster payouts without straining cash flow, and brands keep their terms. While educating the industry on invoice factoring is a challenge, Hydrant Pay's banking partnerships enable scalability. As the creator economy matures, Hydrant Pay aims to make delayed payments obsolete by providing essential financial infrastructure where creators can focus on creating content. ???? Read the full story: https://lnkd.in/gme4wczM #InfluencerMarketing #Influencer #Creator #HydrantPay

Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success: UK-based Colossal Influence is pioneering partnerships between brands and controversial political creators, overcoming industry skepticism. Founded in 2016 by Kristian Sturt, the talent management agency represents left-wing voices often avoided by brands due to controversial content. By carefully vetting opportunities and strategically balancing their roster, Colossal delivers authentic audience connections for ethical brands brave enough to take a stand. With the rise of creator-led brands, Colossal's specialized experience positions them to establish standards for responsible political influencer marketing as this lucrative segment gains mainstream momentum. Sturt anticipates more AI creators, user-generated live commerce, and continued growth of creator businesses. Through sustainable practices focused on exceptional results, Colossal is leading the way in ethically managing divisive yet influential voices. ???? Read the full story: https://lnkd.in/gGYu2wxV #InfluencerMarketing #Influencer #ColossalInfluence

How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts: Influencer.com is expanding its services beyond traditional social media collaborations to offer comprehensive, multi-channel solutions for global brands. With offices worldwide and proprietary technology supporting every aspect of service delivery, the company now covers content enhancement and distribution, strategic long-term creator partnerships, and sophisticated measurement of business outcomes like sales and brand awareness. A recent Nike campaign showcased Influencer.com's integrated approach, blending digital influence with real-world activations to drive authentic community engagement. As the creator economy evolves, the company is well-positioned to help brands navigate the shift towards commerce creators and leverage creator insights throughout the creative process. Influencer.com's independence and agnostic approach to platforms and creators enable it to remain a strategic partner for brands seeking to maximize the impact of their creator marketing investments. ???? Read the full story: https://lnkd.in/gUzKW_AV #InfluencerMarketing #Influencer #CreatorMarketing #Influencer.com