Net Influencer

NBA Creator Cup To Feature Social Media Stars With 100M+ Combined Followers In Dec. 15 Vegas Showdown: The NBA has announced the return of its Creator Cup basketball tournament in Las Vegas on December 15th, featuring social media stars with a combined audience of over 100 million followers. The 5-on-5 competition will be broadcast live and includes former college athletes and professional players turned content creators like Tristan Jass and Chris Staples. This marks the third iteration of the Creator Cup series aimed at broadening the NBA’s digital reach by tapping into influencer audiences. The event kicks off a series of three creator-focused tournaments planned for the 2023-24 season, aligning with the league’s expanded creator program partnering with popular streamers. ???? Read the full story: https://lnkd.in/gaH6ZAWk #InfluencerMarketing #Influencer #NBA #CreatorCup #LasVegas

Twitch ‘Adpocalypse’: Why Streamers Are Losing Massive Ad Revenue: Twitch streamers are facing a significant “adpocalypse,” with some creators reporting advertising revenue drops of up to 95% in November 2024. Major brands have reportedly pulled ad spending due to content moderation concerns, particularly around political streams following revelations that Twitch restricted new users from Israel for a year. Experts cite Twitch’s live format, discovery system favoring high viewership over content categories, and younger audience demographic as challenges for advertising. In response, Twitch implemented new content labels and policies, allowing advertisers to opt out of specific categories. However, streamers are increasingly adopting multi-platform strategies as ad revenues are expected to stabilize but remain below previous levels, mirroring YouTube’s 2017 adpocalypse. The situation highlights the volatility of advertising income for creators on emerging platforms. ???? Read the full story: https://lnkd.in/gEuzF_92 #InfluencerMarketing #Influencer #Creators #Streamers #Twitch

Netflix Says The Jake Paul Vs. Mike Tyson Fight Was ‘The Most-Streamed Sporting Event Ever’: Netflix reports its live-streamed Jake Paul vs. Mike Tyson boxing match averaged a record 108 million viewers globally, making it the “most-streamed sporting event ever.” The fight had 65 million concurrent streams, with 38 million from US households. The women’s Katie Taylor vs. Amanda Serrano fight also broke the US record for most-watched professional women’s sports event with 47 million average viewers. Despite the high viewership, concerns remain about Netflix’s ability to handle large live audiences ahead of streaming two NFL games on Christmas Day, including a Beyoncé halftime show, and taking over WWE’s Monday Night Raw next year. The successful boxing stream highlights Netflix’s push into live sports streaming. ???? Read the full story: https://lnkd.in/gWSnBSEc #InfluencerMarketing #Influencer #Netflix #JakePaul #MikeTyson

TikTok Launches New Music Promotion Feature That Allows Apple Music, Spotify Sharing: TikTok has launched a new feature called ‘Share to TikTok’ that allows users to directly share music, podcasts, and audiobooks from Apple Music and Spotify to TikTok. The integration enables sharing content through posts on the TikTok Feed or Stories using green screen or Photo Mode, as well as through direct messages. Shared content includes a link back to the source streaming platform. This builds on TikTok’s existing capability for users to save tracks discovered on the app to their preferred music service. The new feature aims to drive further discovery and engagement on streaming platforms while expanding creative options for TikTok’s user base. It comes as TikTok prepares to discontinue its own music streaming app TikTok Music on November 28th to focus on driving value for artists and the music industry through partnerships with major streaming services. ???? Read the full story: https://lnkd.in/ge_duZN4 #InfluencerMarketing #Influencer #TikTok #Spotify #AppleMusic

MagicLinks Launches First Healthcare Support Program For Content Creators With CreatorCare: Social commerce platform MagicLinks is introducing CreatorCare, offering up to $300 monthly toward health insurance for qualifying creators. This marks the first program providing healthcare stipends in the creator economy. MagicLinks maintains close communication with creators and identified healthcare coverage as a major need, especially for full-time creators. The program aims to ease this burden. In 2025, established creators earning over $50,000 combined from MagicLinks sponsorships and commissions qualify. Emerging creators earning $35,000 plus 50% recent growth also qualify. Once accepted, creators lock in the stipend for the full next year regardless of future earnings changes. MagicLinks hopes to expand with more qualification tiers in 2026. The B Corp-certified company sees this as supporting creator wellness long-term while demonstrating commitment to the community beyond just brand partnerships. MagicLinks VP Melissa Roer hopes this pioneering program influences broader industry practices around comprehensive creator support. She says, “We want to be the first, but we don’t want to be the last.” ???? Read the full story: https://lnkd.in/gwW9AVcs #InfluencerMarketing #Influencer #Creators #CreatorCare #MagicLinks

Glewee Launches Platform Update To Streamline Influencer Marketing: Influencer marketing platform Glewee | All-In-One Influencer Marketing Platform has launched Glewee 2.0, a major update aimed at streamlining collaboration between brands and creators. The new version introduces gifting campaigns allowing brands to send products to influencers without payment. It also integrates with Shopify, automating discount code creation and distribution. Christian Brown, Glewee’s co-founder and CMO, states the update stemmed from user feedback on improving usability. A key addition is a comprehensive dashboard providing brands actionable data on influencer engagement, sales metrics, and ROI tracking. The platform uses AI algorithms to recommend top influencers based on brand objectives. Glewee has attracted over 5,000 brands and 12,500 vetted influencers since launch. The update streamlines campaign creation with simplified processes for social posts, user-generated content, and gifting. A new content library lets brands access and reuse all influencer content. Glewee is exploring AI integration to assist with automated content creation, captioning, and personalized pitching. To drive adoption, Glewee offers a 30-day free trial of the full platform. Christian Brown emphasizes proving concrete sales results, stating “We’re giving the entire platform...to every small business that wants to join.” ???? Read the full story: https://lnkd.in/gFZ_JWfs #InfluencerMarketing #Influencer #Glewee

Pioneer Influencer Agency Social Studies Plots The Future: Social Studies, Inc, founded by former magazine editor Brandon Perlman, has transitioned from a simple Instagram curation newsletter into a respected force. Their Community Clustering? approach leverages data analytics and human expertise to identify authentic influencers relevant to a brand’s target audience. Social Studies emphasizes micro and nano-influencers, generating impactful branded content across multiple creators. Despite industry challenges around defining influence and maintaining authenticity, Social Studies remains committed to innovation. As social commerce grows, they see opportunities for creators to cultivate communities and monetize their personal brands. Overall, the agency plots a future focused on forging genuine brand-creator partnerships that resonate. ???? Read the full story: https://lnkd.in/gRH_C6QM #InfluencerMarketing #Influencer #SocialStudies

Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform: Target has expanded its social commerce reach by partnering with Linktree, an influencer marketing platform. The deal allows creators to earn commissions on Target products in categories like fashion, beauty and home goods. Linktree already collaborates with brands like Nike and now adds Target to its roster of over 35 partnerships. As creators are projected to earn $1 billion from affiliate marketing this year, the platform offers streamlined landing pages to potentially boost conversion rates. Target builds on existing influencer initiatives like its affiliate program and past collaborations with personalities. With more consumers relying on influencer recommendations, especially younger demographics, the partnership taps into this growing trend. Target’s influencer moves also include an upcoming exclusive product release with Taylor Swift. ???? Read the full story: https://lnkd.in/gMYecuaP #InfluencerMarketing #Influencer #Target #Linktree

How Zachary Murray Built The ‘World’s Largest Ad Library’ For Brands With Foreplay.co: Marketing veteran Zachary Murray founded Foreplay in 2021 to address creative workflow challenges for brands. The platform now serves over 30,000 users, including major brands like Lululemon and Paramount Pictures, with what Murray calls “the largest curated ad library in the world,” adding 100,000 new ads weekly. Key features include Swipe File for saving ad inspiration across platforms, Discovery for robust ad search capabilities, Spyder for automated competitor monitoring, and Briefs for streamlining creative execution. Foreplay focuses on optimizing user experience and creative workflows rather than just adding features. While serving enterprises, success depends more on execution capability than company size. Future plans include facial recognition technology to identify influencers in competitor ads and expanding enterprise offerings by 2025. Murray advocates using inspiration intelligently rather than simply copying ads verbatim. ???? Read the full story: https://lnkd.in/gimqxvt7 #InfluencerMarketing #Influencer #Foreplay

Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT] New research from Traackr reveals shifting video consumption preferences across generations. Gen Z audiences are more likely to find longer video content engaging compared to Millennials. While short-form videos remain the most engaging format overall, long-form video and live streaming have climbed in rankings year-over-year. YouTube leads as the top platform for creator content across both Gen Z and Millennials, but the remaining top platforms show distinct generational differences. The study indicates 61% of consumers are willing to try new social platforms where trusted influencers post. As the creator economy continues expanding, with influencer marketing spend projected to grow 14.7% in 2024, understanding evolving consumption patterns across diverse audiences is critical for brands to optimize their influencer strategies. ???? Read the full story: https://lnkd.in/gW-6M7MF ???? Don't forget to subscribe to our weekly newsletter so you don't miss any of the top stories in the #influencermarketing world. #InfluencerMarketing #Influencer #GenZ #Report #Traackr