NetGalley

With the exceptional growth in the audiobook market, we were thrilled to have Jolene Barto in the room at #PIF24 to discuss "Challenges in Audiobook Marketing and How to Overcome Them". She began by pointing out three main audiobook audiences: those who?want,?need, or?happen to discover?audiobooks, and emphasized that each of these audiences listens to audiobooks for their own reasons. Marketers should keep each of them in mind when considering their marketing language and campaigns–your approach can and should be slightly different! Take a peek at our five takeaways from this session over at NetGalley Insights. https://lnkd.in/eUtzQeds

In her popular and engaging session, "Building Brand Trust", Emily Lyman emphasized: Understanding audience values and emotions is key to creating impactful marketing campaigns. By analyzing consumer patterns in reviews and social interactions, publishers can tailor their messaging to resonate with their audience, and shift from transactional hooks to more meaningful communications. Learn how to make this shift over at NetGalley Insights, with three simple ideas from Emily's session: https://lnkd.in/eUtzQeds #bookmarketing #bookpromotion #empatheticmarketing #empathy #audience #valuesdriven #authenticity #authenticmarketing

During #PIF24 it was exciting to see Allison Pond, @Kim Lauber, Jin Yu, and Ashley Mireles-Guerrero delving into practical approaches for maximizing impact in the marketing, publicity, and advertising spaces. These top leaders from across the publishing spectrum shared their collective in-house wisdom from publishers large and small, who publish across many diverse categories. Check out eight key points that they covered at NetGalley Insights: https://lnkd.in/eUtzQeds #bookmarketing #bookpublicity #bookPR #bookadvertising

It's already time to start booking your 2025 promotions! Join our webinar on Wednesday, Oct. 23, at 12pm ET to learn how you can directly advertise to NetGalley's robust and highly engaged member community to generate reviews, consumer insights, and sales. ?? Register here: https://lnkd.in/euvy9QJJ P.S. Webinar attendees will receive a promo code for 25% off one promotion of your choice! (Please note: You must be a NetGalley client to reserve promotions.) #bookmarketing #bookpromotion #netgalleypromotions #booklaunch #backlist #frontlist #advertising

Sarah Walsh of Branch & Bramble and Hallie Fields of #NetGalley recently presented two distinct yet powerful marketing approaches during Publishing Innovation Forum (#PIF24): Sarah highlighted influencer campaigns, while Hallie emphasized community-driven campaigns. Both strategies underscore the importance of creating meaningful, relatable experiences that resonate with audiences, while maintaining authenticity and connection. Check out four key takeaways from each approach at NetGalley Insights: https://lnkd.in/eUtzQeds #influencermarketing #socialmediamarketing #communityengagement #audience #bookpromotion #bookmarketing #bookpublishing

Marika Flatt and Kimberly Sneed, MBA of PR by the Book kicked off their session at Publishing Innovation Forum (#PIF24) by explaining that the goal for publicity efforts is to drive author and book recognition, visibility, and overall exposure. The wider the name recognition in the world, the greater chance that book and that author have to build and grow. Exposure is extremely important in early promotional efforts because you are planting seeds for a long trail that follows, even into the backlist. Check out our article at NetGalley Insights for some important avenues of focus for modern book publicists. #bookpublicity #bookpromotion #bookmarketing #bookpublishing

The inaugural Publishing Innovation Forum was a great success! Check out these key themes and tips from the #BookMarketing track, including: ?? Innovations in Book Promotion: Publicity Trends That Move the Needle ?? Influencers vs. Community: Strategic Activation for Your Book Campaigns ?? Book Marketing at Any Budget ?? Building Brand Trust: The Role of Empathetic Marketing in Publishing ?? Challenges in Audiobook Marketing and How to Overcome Them Publishing professionals from across the industry descended on Nashville, TN to attend the Publishing Innovation Forum (#PIF24). This premier in-person event encouraged collaboration and innovation, ensuring attendees gain valuable knowledge and connections to drive future success in the industry. Expert keynote presentations, and three dedicated breakout tracks for #BookBusiness, #Technology (including #AI), and #BookMarketing, resulted in lively conversation and important takeaways about the #bookpublishing industry.

Thank you so much to everyone who joined us at Publishing Innovation Forum last week. Keep an eye out for some wrap-up articles coming soon, with key takeaways. We're bursting with ideas! ??

We are thrilled to co-host the Publishing Innovation Forum this week! If you're here in Nashville, please stop by and say hello to our team, including Lindsey Lochner, Kristina Radke, Tarah Theoret, Darcy Piedmonte, and Hallie Fields. We can't wait to see you!

?? On the heels of our #audiobook conversation with the #BookSmarts podcast, we're excited to share updated recommendations for audiobook publishers based on NetGalley's most recent data! Check our our article at NetGalley Insights to learn: - How early should audiobooks be added to NetGalley? - How long should audiobooks be available to NetGalley members? - How to drive more activity for audiobooks on NetGalley? - What to expect from NetGalley members’ audiobook reviews #marketing #bookmarketing #audiobookmarketing #netgalleyinsights