Announcing Two Years of Netflix Ads Business?
As we mark the second anniversary of launching Netflix's Ads, we’re excited to highlight the continued momentum across the business.
Growth & Engagement: We've reached an impressive milestone of over 70 million monthly active users globally with more than 50% of new members are opting for our ads plan where available
Global Content: the Brazilian drama Senna, and the return of our most watched series ever, Squid Game, plus the introduction of @NFL Live Christmas Day and @WWE in 2025 promises to captivate audiences worldwide
Measurement & Technology: Our product and measurement capabilities are continuing to expand globally with the launch of our in-house ad tech, Netflix Ad Suite, in Canada, with a rollout globally in 2025. We also are partnering with VideoAmp to evaluate the new live programming reach
Buying Capabilities: Following our programmatic offering launch in August, Programmatic Guaranteed is now live in the US, CA, BR, and MX, and will expand to EMEA in February 2025 and APAC later in the year.?
These insights reflect our ongoing commitment to innovation and growth. We look forward to more years of driving further advancements and member joy.
Read more here → https://lnkd.in/g69gCHrd
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