Netflix

Last week in New York, industry leaders gathered for an insightful session with Amy Reinhard, Netflix's President of Advertising, before getting an exclusive sneak peek of "Squid Game: The Experience" ahead of its official opening. Here's a brief overview of the key takeaways: ?? Engaging Content: Netflix continues to be the platform where audiences are deeply engaged with popular series and films. This high level of attention translates into meaningful opportunities for brands to connect with viewers. ?? Programmatic Partnerships: We are enhancing our advertising capabilities through strategic partnerships with The Trade Desk, Google’s DV360, and Microsoft. These collaborations provide advertisers with improved access to our inventory, offering more choice and flexibility. Look out for the launch of our programmatic guarantee on November 1st! ?? Innovative Solutions: Our foundational advertising solutions, such as 'Top 10' targeting, sponsorships, and creative formats like Pause Ads and Keep Watching Ads, are proving to be highly effective. Notably, our sponsorships can achieve three times more ad recall compared to traditional linear TV. We are committed to providing innovative and effective advertising solutions that drive results. Exciting times ahead for brands looking to make a significant impact! #NetflixAds #AWNewYork #ProgrammaticAdvertising #BrandEngagement

The Lincoln Lawyer sets a benchmark in gender-balanced hiring, proudly earning the prestigious ReFrame Stamp from WIF (Women in Film) and the Sundance Institute. The ReFrame Stamp acknowledges productions that achieve gender parity, celebrating efforts to elevate women's representation in the industry. This award highlights the series' steadfast dedication to inclusivity, ensuring women are prominent in key roles both in front of and behind the camera. Under co-showrunner Dailyn Rodriguez's leadership, the show boasts a diverse writers' room and talented directors such as Paula Garcés. As the third season approaches, explore how The Lincoln Lawyer is leading transformative change in TV. Don’t miss the premiere on October 17th! ?? Discover the full story and watch the Season 3 trailer- https://lnkd.in/evfu_bmP

?? Last week, we hosted a screening and Q&A in Los Angeles for "Rez Ball" with Director Sydney Freeland, emerging artists, and representatives from our Netflix Fund for Creative Equity programs. Produced by LeBron James and directed by Freeland, "Rez Ball" celebrates Native American culture and resilience. Filmed on Navajo Nation with a mostly Native cast and crew, it tells the story of a high school basketball team striving for their dreams. Join us in celebrating this powerful narrative. ???? Learn more about our community screenings →? https://lnkd.in/gJi7GgRN ? Watch #RezBall now on #Netflix!

?? Netflix Enthusiasts, Take Note! ?? Geeked Week 2024's first-ever live in-person event in Atlanta brought thousands together, streaming to millions worldwide. Hosted by Joe Manganiello, the event showcased exclusive content and breaking news on top Netflix series like Avatar: The Last Airbender, Wednesday, Black Mirror, and Squid Game. Attendees enjoyed interactive experiences like Geeked Trivia Battle and a live-streamed Red Light, Green Light game, unlocking exclusive prizes. For a comprehensive look at all the revelations and to watch the full event, click the link. ?? https://lnkd.in/e38rv9tW #GeekedWeek2024 #Netflix #EntertainmentNews

"In an industry driven by change, focusing on the audience's evolving tastes is crucial. Localized, authentic content resonates globally, as seen with hits like Heartstopper and Supacell." — Ted Sarandos Ted Sarandos gave the keynote speech at this year’s Royal Television Society London Convention, sharing insights on the transformative journey of The Crown, the UK's pivotal role in global #TV and #film, and the importance of local content creation ??. Read the keynote here → https://lnkd.in/eWxBX3F3?

The 2024 #Emmys were one to remember! See the full list of Netflix winners, including Baby Reindeer, The Crown, Ripley, and more, and catch up on everything you missed here: ?https://lnkd.in/ev_BgeWn

Ever wondered how your favorite Netflix shows like *Virgin River* and *Bridgerton* are going green? ?????? From solar-powered trailers in Atlanta to hydrogen units in London, Netflix is pulling out all the eco-friendly stops to reach our goal to cut carbon emissions in half by 2030. Take a look at Michelle Ma’s article for the #BTS challenges and triumphs, showing how green tech on sets could inspire an industry-wide shift. ???? ?? Netflix Seeks Ways to Green the Production of Your Favorite Shows - Bloomberg News https://lnkd.in/eFYM9n7t #Netflix #Sustainability #GreenTech #Hollywood #VirginRiver #Bridgerton ?????

From The Crown and Baby Reindeer to Beckham and Love is Blind, congrats to all of Netflix's 107 Emmy nominees https://lnkd.in/gTYFP_Ng

Beverly Hills Cop: Axel F is now playing on Netflix! In celebration, we teamed up with Benedict Coulter, the original trailer editor for the first two Beverly Hills Cop films, to create the ultimate 80s trailer tribute. Complete with Don LaFontaine's trailer voiceover from Beverly Hills Cop II. Watch now on Netflix: https://lnkd.in/gn2MmVpK

This Pride month, we gathered with comedy fans and special guests from local nonprofits, including GLAAD, Comedy Gives Back, and The Trevor Project for a special screening of Outstanding: A Comedy Revolution, the first feature-length documentary to explore the history of queer stand-up comedy. Director Page Hurwitz, emcee Dave Holmes, and several of the documentary’s subjects hosted along with special standup performances from Robin Tran and Solomon Georgio. The event was part of our Egyptian Theatre screening series,?Hollywood Pride: Queer Lives on the Silver Screen, showcasing films across nearly a century of Hollywood filmmaking, charting the progression of queer representation in movies. https://lnkd.in/gcsadvHT