In our October Talk Tracks session, Ashley and David discussed the importance of #firstpartydata and the impending restriction of #thirdpartycookies. Marketers will need to rely more heavily on 1P data to gain valuable insights into consumer behavior, preferences, and demographics to ensure continued campaign success. Reasons Why 1P Data Still Reigns Supreme: ?? Better engagement performance and higher cost efficiency ?? Personalization via integrating data from CRM systems, mobile apps, & e-commerce ?? Boosted conversion rates when using predictive analytics models ?? Server-side (sGTM) offers greater reign over data collection Keep an eye out for our weekly Talk Track posts on this topic for more insights on how you can build a strong 1p data foundation! #MarketingStrategy #Marketing #Analytics #ThirdPartyData #Data
Net Conversion
广告服务
Orlando，Florida 8,737 位关注者
A relentless pursuit of MORE to advance your business.
关于我们
We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we connect your brand with what your customers truly desire. Through our MarTech platform, Conversionomics, we build holistic datasets to hold paid media accountable. The result? Real-time peak performance & enduring business transformation. We bring a team of dedicated, sharp minds & a 360-degree business perspective. As former clients ourselves, we understand the challenges of working with large agencies. We've taken the best offerings from the massive holding companies & slimmed it down to what matters most without all the corporate fluff & red tape. We’re all about agility, innovation, a personal touch, & business impact. Our Model-Centric, Omni-Channel, Results-Based, Experiment-Driven (MORE) methodology has built long-term partnerships based on human-first intelligence, innovation, & transformative business impact. We manage over +$300M in media annually & measure billions of dollars in impact for distinguished partners across various industries, including travel, healthcare, entertainment, grocery and restaurants, destination marketing, & more. Our clients include Advent Health. Universal Destination & Experiences, Nassau & Paradise Island Promotion Board, 1/ST Bet, Portillo’s, Pebble Beach Resorts, NBA Orlando Magic, & others. We take pride in our distinctive company culture. Beyond being industry leaders, our team consists of individuals who are talented & driven to achieve MORE. Our focus on fostering a creative & lighthearted office atmosphere has earned us the distinction of being recognized as the Best Place to Work more than 10+ times since 2014. We have been awarded 43+ Adrian Awards, including a Platinum Adrian for Digital Marketing Excellence from the Hospitality Sales & Marketing Association International. Let us develop & implement a winning marketing & analytics strategy for you!
- 网站
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https://www.netconversion.com
Net Conversion的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Orlando，Florida
- 类型
- 私人持股
- 创立
- 2007
- 领域
- Paid Media Buying & Implementation (Paid Search, Display, Social Media, CTV, Online Video, TV, OTT, Radio, OOH, etc.)、Website & Media Analytics、SEO、Data Management、Business Intelligence、Data Collection、Marketing Science和Media Mix Modeling
地点
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主要
获取路线
141 N Magnolia Ave
US，Florida，Orlando，32801
Net Conversion员工
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Brett Hughes
Results focused analytics & technology executive
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Frank Vertolli
Co-founder & Managing Partner @ Net Conversion, NetCo, & Conversionomics | Measurable Marketing & Data Analytics
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Stacie Dice
Digital Marketing Strategist at Pen Air Federal Credit Union
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Ryan Fitzgerald
Co-Founder & CEO, Net Conversion
动态
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Co-founder & Managing Partner @ Net Conversion, NetCo, & Conversionomics | Measurable Marketing & Data Analytics
Great to join the Downtown Orlando Partnership for the 2024 State of Downtown event! It was inspiring to hear Mayor Buddy Dyer's vision and action plan to make Downtown Orlando a better place to live, work, and play. For our Net Conversion team and many partners downtown, including AdventHealth, Orlando Magic, City District Main Street, and YMCA of Central Florida (just to name a few), the planned improvements—making Downtown easier to get around, creating more green spaces, and making it more inclusive - represent a bold and exciting vision for the future. Learn more about the plan here: https://lnkd.in/e3HNw2Qu
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Members of City District Orlando board and staff were thrilled to be present and show some love at the 2024 State of Downtown with Mayor Dyer at the Kia Center on Tuesday, October 15th. There are so many amazing things on the horizon in DTO and right here in the City District - Orlando's Central Business District Hub. Get ready, Orlando, we are on the move! Thank you, Downtown Orlando Partnerships and the City of Orlando for a wonderful, informative event! Pictured: Barbara Hartley, Downtown Arts District Orlando Frank Vertolli, Net Conversion Despina McLaughlin, Dr. Phillips Center for the Performing Arts Mike Griffin, CDO Executive Director Sara Reynolds, Orlando Economic Partnership Cortez Whatley, Orlando Health Melyssa Marshall, Creative City Project #alocalthing #thecitybeautiful #orlandomainstreets #kiacenterorlando #KIACenter #downtownorlando #keeporlandobeautiful #DTO #beautification #mainstreetamerica #floridamainstreets
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Exciting times! Can't wait to unveil our new campaign~
In honour of #NationalAmpersandDay, we're excited to introduce the "& more" vacation campaign! This is a major update to our destination’s branding—the first in seven years! We’re introducing Nassau & Paradise Island as one destination, two distinct, yet perfectly complementary islands. By putting the “&” in Nassau & Paradise Island, we’re redefining what travellers can expect from these two beautiful islands in The Bahamas. Stay tuned as we unveil all aspects of this refreshed brand campaign over the next month, showcasing what makes these destinations truly unique. #VisitNPI #Nassau #ParadiseIsland #Bahamas #Travel
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Meet Rachel, September's NC Proud winner! She's a Senior Web & Implementation Analyst who's been a fantastic addition to the Net Conversion team, recently reaching the year-and-a-half mark. Fun Fact: She loves traveling, SEPHORA, and her work bestie, Shaye ?? Check out this recent interview to learn a bit more about her!
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Congratulations, Jefferson Tao, on your promotion from Advanced Analytics Intern to Advanced Analytics Analyst! ??
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Happy five-year anniversary, Sheyanne! Your contributions to our team have been invaluable and we're so lucky to have you ??
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We love seeing how much City District Main Street cares for the people and businesses of Downtown Orlando! ??
Just got back from a fun lil video shoot in Downtown Orlando (Downtown Orlando Partnership) for City District Main Street at Gringos Locos! I dig what City District is doing with #content right now. It is something that just about any member-based group should start doing immediately. Every month, a business is featured as its business of the month with a blog, a couple of photos and a short video. They have not shared their criteria or their selection process with me. But here are my takeaways from what doing something like this accomplishes. 1. It increases value for members. As a membership group, it's important to continually seek ways that those who join and either pay dues or support you can benefit from the collaboration. 2. It shows non-members your commitment to members. On the flip side, if I have not joined your group and I see that you are going the extra mile to provide value, I'm going to do more than "kick the tires" on your group. Instead, I'll likely consider much more strongly joining so that I can benefit from the membership, as well. 3. Personality: engaged. Some groups don't do enough to get out there, have some personality (or, more accurately, share their leaders' personalities). That ends up creating a vibe that perhaps is too formal and off-putting for some others. Your video can feature board members and convey the message of, "Hey, I'm fun, dammit!" Don't force it, of course. But if you have anyone who has a natural personality, let it shine! Take that advice for what it is: an informed opinion about why content is critical and can help member groups grow and, just as importantly, stand out! Let me know if you want to chat about collaboration!
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