Neptune Ops

Your campaign reports look great. But are the?right?people actually seeing your message? Outdated targeting methods give you vanity metrics, not real impact. If you’re not tracking exact audience reach and message repetition, you’re flying blind. Real measurement isn’t a luxury—it’s the difference between winning and wasting budget. #AI #PublicAffairs #Advocacy

The old playbook said you “probably” reached the right audience. The new playbook proves it. Public affairs isn’t about mass impressions—it’s about hitting the exact right people, over and over, until the message sticks. If you’re still relying on cookies and outdated "geofencing," you’re not just behind—you’re invisible. #AI #PublicAffairs #Advocacy

AI makes work easier—if you can figure out what’s actually worth using. The best professionals don’t chase every shiny new tool. They?ignore the noise?and focus on what actually makes them better at their jobs. In a world of too much information, focus is your competitive advantage. #AI #PublicAffairs #Advocacy

AI won’t make you a superworker. Knowing how to use it?might. Some professionals will use AI to move ahead faster than ever. The ones who don’t? Let’s just say history hasn’t been kind to those who ignore change. The tools exist.?The question is are they in your superworker utility belt? #AI #PublicAffairs #Advocacy

AI isn’t coming for your job. But someone using it might?be. AI?is already reshaping communications, ad targeting, and project management. Some professionals are learning how to use it and take advantage. Others? Still waiting to “see how it plays out.” Some will get left behind. Others will work smarter, faster, and more effectively than ever. You’re either pulling ahead up or catching up. Which one will it be? #AI #PublicAffairs #Advocacy

Getting with your team is where great ideas happen—and where 90% of action items are forgotten. Fireflies transcribes, summarizes, and organizes conversations so you’re not left guessing whether that deadline was next Tuesday or next election cycle. Need to know who was assigned what? Fireflies tracks that too—because let’s be real, “I don’t recall” only works in hearings. #AI #PublicAffairs #Advocacy

Some people love deep dives. Others just need an answer before their coffee gets cold. Public affairs moves fast, and nobody has time to dig through 50 open tabs, a paywalled PDF, and a government website that looks like it was last updated during the 1st Bush administration. That’s where ChatGPT comes in—quick, clear summaries of policies, data, and research, minus the Google rabbit hole. It’s like having a research assistant who actually read the report. #AI #PublicAffairs #Advocacy

Writing is an art. It’s also a science. And sometimes, it’s just a pain. Whether it’s an ad, a policy brief, or this newsletter, Claude helps keep our writing polished and precise. Why isn’t ChatGPT our go-to for writing? Because Claude understands context better, avoids robotic phrasing, and won’t leave you with a memo that sounds like it was written by a caffeinated intern at 2 AM. More on how AI is reshaping public affairs in this week’s newsletter! #AI #PublicAffairs #Advocacy

AI can’t pass a bill, but it can help you know what's in one. Between writing, research, and endless meetings, public affairs is a game of speed and precision. The right AI tools help you keep up. This week’s newsletter breaks down three that actually deliver: - Claude—because good writing still wins arguments - ChatGPT—for research that doesn’t send you down a Google rabbit hole - Fireflies—because “Was that on the call?” is a dangerous question No gimmicks, no hype—just AI that makes the work easier. Full breakdown in this week’s newsletter! #AI #PublicAffairs #Advocacy

Bad press leaves a bad taste—AI makes sure it’s not the last one. You don’t need to argue. You just need to be the last thing people remember. AI helps you find the audience that saw bad press and make sure they walk away with a different story. A reset, not a reaction. #AI #PublicAffairs #Advocacy