Neon Canvas

Don't let the way you answer the phone be the reason you lose a lead. ?? After years of listening to new patient calls, we've learned that the key to building trust and converting leads is to be human and relatable. Scripts can provide helpful structure, but sounding robotic can quickly turn potential patients away! For more tips on connecting authentically, check out our episode "Why You’re Losing Leads" on YouTube, Spotify, and Apple Podcasts. ??

Words matter! Using the same phrases over and over loses its spark and can blend into the background for your audience. Instead, we love to switch things up with activation words that keep your messaging fresh and impactful. ?? You want your captions, ads, and website copy to trigger action, and our copywriters are always thinking of new ways to voice your offerings to help you keep your audience engaged. Check out these swaps from our Lead Creative Copywriter, Emily Murrah, and let us know if you have any other favorites in the comments! ??

If you think a logo alone is enough to define your brand, think again! Strong branding requires consistency and clarity, which is why brand guidelines are essential. ?? When we developed the Texas Orthodontic Study Club's new branding, inspired by the Texas flag, the final product included specific colors, typography, imagery variations, patterns, and supporting graphics that work together seamlessly. Having all these elements outlined in one resource keeps the brand consistent within the organization and simplifies collaboration with vendors—so everyone is on the same page, literally! Ready to elevate your branding? Let’s chat! ???

Five-star reviews are great, but user-generated content (UGC) can take things to the next level! ?? In the latest episode of The Neon Buzz, "How to Put the Social Back in Social Media," Catie and Allen discuss the power of UGC and how to actually get people to post about you online. Listen to the full episode on YouTube, Spotify, or Apple to learn more! ??

You wouldn’t use AI to write an anniversary card or a thank-you note, so why would you use it to write important brand statements like review responses, before and after captions, or your practice’s mission statement? Tune into our latest podcast episode as Curt and Emily share ideas for when to use AI for your marketing materials – and, more importantly, when NOT to.

Not sure how to make AI work for your local business? There’s a time and a place for everything, so listen in as Curt and Emily offer practical tips for using AI without sacrificing quality. ?? You can check out The Neon Buzz wherever podcasts are found!

Three years in a row! ?? We’re excited to announce that Neon Canvas has once again made the Inc. 5000 list of fastest-growing companies in America. This achievement wouldn't be possible without our clients' trust to drive real results and the opportunity to keep telling their stories in new, exciting ways. Thanks for being part of our journey and helping us grow. We're excited for what's next!

Should you focus on showcasing your expertise or personality on social media? Spoiler: You need both! ??Emily and Opal dive into how to strike the right balance, whether it’s through before-and-after content or posts that highlight your team’s unique character. Don’t miss Episode 1 of The Neon Buzz on YouTube, Spotify, or Apple Podcasts for practical tips on how to set up your social media content strategy. ??

Building a brand from the ground up is no small task, but we're thrilled to have helped Dr. Kyle Benton create something truly special for his TMJ and Snoring Solutions practice. ?? We knew the branding and practice name needed to reflect a calm, soothing approach that aligns with Dr. Benton's holistic care philosophy. With a logo designed to visually represent the head, neck, and joint, the Restorative Wellness Center was born. ?? We are so excited to see Dr. Benton's new branding out in the world and on his new website. If you're launching a new venture, we would love to help you create a brand that's built to grow!

Tune in to hear our Director of Sales, Jeremy, dish on all things digital marketing from the patient journey to telling a cohesive brand story! ??