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How can customer success teams stay ahead in today’s fast-paced landscape? ?? Mahesh Motiramani, Head of Enterprise Customer Success at Workato, shares his A4C framework for building resilient and effective CS teams: ?? Adaptability to change ???♂? Curiosity to discover new opportunities ? Courage to ask the hard questions ?? Commitment to follow through ?? Compassion for teammates and customers alike In this episode, Mahesh dives into: ?? Using data-driven insights to predict churn ?? Proactively engaging with customers to show value ?? Leveraging unit economics to prioritize impact Customer success is about creating value, not just managing accounts. Ready to dive deeper? ?? Catch the full episode now with host Randy Likas Link in comments! #CustomerSuccess #CRM #RevOps #B2BSales #TheRevenueLounge

Measure What Matters: Cracking the Code of Effective Marketing Data In this episode of the Revenue Lounge podcast, host Randy Likas and Liana Dubois, Chief Marketing Officer at Nine, tackle one of the biggest challenges for marketers today: making sense of overwhelming data to drive meaningful strategies. Key Highlights: ?? Measure What You Treasure: Liana emphasizes the importance of moving beyond legacy metrics like overnight ratings and focusing on data that truly impacts your goals. ?? Curiosity-Driven Insights: Even with a massive dataset of 22 million users, Liana highlights the need to seek external insights to uncover the why behind consumer behavior. ?? Campaign Success Redefined: From audience numbers to brand salience, tracking what truly drives commercial growth is crucial for sustainable success. ?? Balancing Personalization & Privacy: Explore how first-party data, paired with ethical AI usage, is shaping the future of privacy-first, personalized marketing. Don't miss this thought-provoking discussion on transforming data challenges into marketing opportunities! Catch the full episode now! ?? Link in comments ?? #DataDrivenMarketing #MarketingStrategies #CustomerInsights #B2BMarketing #TheRevenueLounge

RevOps Leaders! Where does your organization stand in its RevOps maturity journey? ?? Building a world-class RevOps engine isn’t just about hitting numbers—it’s about understanding where your organization stands and taking intentional steps to evolve. Whether you’re laying the groundwork or fine-tuning strategy, every stage of maturity unlocks new potential for growth and efficiency. The journey is unique for every organization, but it often follows these stages of maturity: ?? Stage 1: Laying the Foundation Your RevOps function is in the early stages—data is siloed, processes are fragmented, and alignment is still a work in progress. RevOps is primarily focused on the fundamentals—data governance, CRM administration, and routine reporting. ?? Stage 2: Analytical Phase Here, RevOps evolves by using data to generate insights and align teams around strategic goals. This stage emphasizes data analysis to drive better decision-making and revenue growth. ? Stage 3: Advisory Phase RevOps becomes a driver of business strategy. Data, insights, and collaboration fuel innovation and set the stage for transformational growth. You can now focus on initiatives like market entry, new business streams, and improving customer relations. Understanding your current stage can help you prioritize the right actions to level up. ?? So, where are you on this RevOps maturity scale? Are you optimizing your foundation or shaping strategy at the top? We’ve compiled expert insights on nailing each level of RevOps maturity—check out our blog for the full breakdown! Link in comments #RevOps #RevenueGrowth #TeamAlignment #DataDrivenStrategy #RevOpsMaturity #OperationalEfficiency

Holding up just perfectly! #MemeOfTheDay #RevOps #GenAI #DataDriven #CRM

The latest RevOps Buzz has arrived! ?? In this week’s edition, we had the privilege of speaking with Liana Dubois, Chief Marketing Officer at Nine, about how marketers are navigating the complex landscape of privacy-first data while crafting campaigns that are both ethical and creatively compelling. Here are the key takeaways: ?? Privacy-First, Personalization-Second: As privacy regulations evolve, marketers must find the balance between personalizing experiences and respecting consumer data. ?? Maximizing First-Party Data: Nine’s approach to leveraging first-party data for better segmentation and targeted campaigns is a game-changer in understanding your audience. ?? Smarter Segmentation: Whether it’s cohort-based or behavior-driven, Liana shares how Nine fine-tunes audience targeting to unlock deeper engagement and ROI. ?? Data Meets Creativity: It’s not just about numbers—by connecting data insights with creative campaigns, marketers can build stronger, more meaningful connections with their audience. Check out our newsletter to learn more about how you can redefine the marketing game with a privacy-first, data-driven approach that sparks creativity and builds trust. #DataDrivenMarketing #PrivacyFirst #MarketingLeadership #CustomerEngagement #CreativeCampaigns #RevOps

AI agents are rewriting the rules of customer engagement—but are our systems ready for them? This conversation around data readiness is more important than ever.

?? The latest episode of The Revenue Lounge has dropped! ??? In this week’s episode, host Randy Likas sits down with Liana Dubois, Chief Marketing Officer at Nine, to unpack the complexities of marketing in today’s data-driven and privacy-first world. Liana shares her expertise on breaking down data silos, leveraging first-party data, and balancing privacy with personalized marketing. She also explores the ethical considerations of AI in marketing and the enduring role of creativity in influencing consumer behavior. ?? Check out the top takeaways from the conversation! ?? ?? Breaking Down Data Silos Data integration is key to marketing success. Nine’s unified platform approach highlights how breaking silos can unlock actionable insights and create a seamless audience ecosystem. ?? The Power of First-Party Data As privacy regulations evolve, first-party data is becoming a marketer's most valuable asset. It’s all about leveraging data ethically to drive personalized and impactful campaigns. ?? Balancing Privacy with Targeted Marketing Marketers must find a middle ground between respecting consumer privacy and delivering effective, targeted campaigns. Building trust is paramount in this privacy-first era. ?? The Future of AI in Marketing AI offers incredible potential, but its success lies in ethical implementation. Liana emphasizes the importance of people-first principles and governance in harnessing AI’s capabilities. ?? Creativity’s Role in Marketing Even in a data-driven world, creativity remains vital. It’s the differentiator that inspires audiences and drives consumer behavior. ? Key to Success: Collaboration and Curiosity Liana stresses the importance of fostering curiosity within teams and collaborating across departments to make data more meaningful and actionable. Want to learn how to navigate the future of marketing data and creativity? Catch the full episode now! ?? Link in comments! #MarketingStrategy #AIInMarketing #DataIntegration #B2BMarketing #TheRevenueLounge

Leading a remote sales team? It’s time to rethink your playbook. ?? In this episode of the Revenue Lounge podcast, Patrick MacKelvie, Vice President - Americas Sales & GTM at Remote, joins host Randy Likas to explore the evolving landscape of remote work, especially for sales leaders. From async communication to fostering team connections, Patrick dives deep into how leadership is adapting to a fully remote environment. Key Takeaways: ?? Regionalization for Success Organizing teams by geography enhances market understanding, collaboration, and responsiveness to regional events—all while maintaining cost efficiency. ?? Building Remote Culture Remote work thrives with intentional practices like onboarding buddy systems, coffee chats, and budgeted local meetups to maintain human connection. ?? Async Communication Done Right Effective remote leadership requires setting clear expectations and providing runway for cross-functional teams to meet deadlines without last-minute chaos. ?? Investing in Talent Whether it’s localized support for critical deals or proactive training, equipping your team to handle challenges ensures sustainable success. Patrick’s insights reveal how to balance structure with flexibility while prioritizing people in a remote-first world. Don’t miss his actionable advice for navigating this new era of work! Catch the full episode now! ?? Link in comments ?? #RemoteWork #SalesLeadership #RemoteWork #B2BSales #TheRevenueLounge

Random acts to multithreading don’t yield any results? Sellers must know the depth and breadth of the engagement with each stakeholder. To multithread better, sellers need to know: ?? Committee size for each deal. ?? Roles and personas within the committee. ?? Expectations of each role. ?? Engagement levels of all members. Most of the selling still relies on relationship building. This is where AI and automation can map it for you.?? Better visibility into your buying committee can significantly improve your chances of pushing deals to closed-won. Along with utilizing the contact data trapped in inboxes. But how do you crack the code to this? ?? We have covered this in our blog. Link in comments! ?? #SalesStrategy #RevenueGrowth #Multithreading #AIinSales #B2BSales

?? The latest episode of The Revenue Lounge has dropped! ??? In this week’s episode, host Randy Likas talks with Patrick MacKelvie, Vice President - Americas Sales & GTM at Remote, about the shifting dynamics of remote and hybrid work and how sales teams are adapting to thrive in a fully distributed environment. Patrick shares his insights on how remote-first teams can scale globally, leverage async communication, and optimize sales processes without traditional office settings. ?? Check out the top takeaways from the conversation! ?? ?? Navigating Remote and Hybrid Work Models As some companies push for office returns, remote-first and hybrid work models remain the preferred choice. Async communication has become key, enabling teams to work efficiently across time zones. ?? Scaling with a Remote GTM Strategy A remote workforce requires an adapted go-to-market strategy, balancing async principles with real-time client interactions to drive growth across international markets. ?? Sales Leadership in Remote Teams Leading a distributed sales team means embracing async work, and using tools like Slack and Notion to streamline communication and keep momentum across time zones. ?? Sales Process Adaptation for Remote Teams Remote teams are shifting to specialized, segmented sales motions, from SMB to enterprise, requiring a new approach to managing clients and leads effectively. ? Async Communication: The Game Changer Async culture allows remote teams to make decisions outside traditional working hours, boosting productivity and supporting around-the-clock operations. ?? Overcoming Remote Work Challenges Building relationships and maintaining clear communication in a remote setting can be tricky. Sales teams must adapt to these new dynamics to stay effective and aligned. ?? The Future of Remote Work With the rise of remote and hybrid work models, flexibility remains crucial. Remote work isn’t just a trend—it’s reshaping how businesses operate globally. Patrick dives deep into how Remote’s sales team thrives using async strategies, powerful tools, and a regional approach to meet growth targets. Want to learn more about leading sales in a remote-first world? Check out the full episode! ?? Link in comments! #RemoteWork #WorkFromHome #SalesLeadership #HybridWork #RevenueGrowth #GoToMarket #TheRevenueLounge