Neeti Brand Accelerator

People Don’t Buy Products. They Buy Stories. Let’s be real—no one wakes up thinking,?I need another basic product in my life.?What they crave is connection, emotion, and a story that makes them feel something. That’s why the most successful brands don’t just sell products. They sell stories. Think about it: ???Apple?doesn’t market tech. They sell?rebellion, creativity, and the dream of being the next Steve Jobs.?You’re not just buying a MacBook; you’re buying into the?Think Different?movement. ???Nike?isn’t about sneakers. It’s about?grit, determination, and the thrill of pushing limits.?“Just Do It” isn’t just a slogan—it’s a war cry for dreamers. ???Coca-Cola? They could’ve just been another soft drink. Instead, they sell?happiness in a bottle, nostalgia, and togetherness. You’re not drinking soda; you’re sharing a moment. But wait—there’s more. ???Tesla?doesn’t just make electric cars. They’ve positioned themselves as the?future of humanity. Owning a Tesla isn’t about driving—it’s about being part of an eco-revolution. ???Airbnb?doesn’t just offer vacation rentals. They tap into the?human desire for belonging, turning every trip into an immersive experience. ???Red Bull?doesn’t just sell an energy drink. They sell?extreme sports, adventure, and pushing limits. From skydiving from space to sponsoring adrenaline junkies, their story is about living on the edge. ???Old Spice?was once seen as a boring "dad brand." Then, they flipped the script with?hilarious, over-the-top storytelling. The “Man Your Man Could Smell Like” campaign didn’t just sell deodorant—it made Old Spice?cool. ???Harley-Davidson?doesn’t just sell motorcycles. They sell?freedom, rebellion, and the open road. Their story turned them into a lifestyle brand, not just a vehicle manufacturer. So, what’s the takeaway? If your product isn’t selling, maybe it’s time to stop pushing features and start crafting a story. Because in the end, people don’t just buy what you make. They buy?what you make them feel. #BrandStorytelling #MarketingMagic #SellWithStory #EmotionalBranding?#MarketingTips #StorySells #BrandStrategy #StandOutBrand

Not All Bots Are Created Equal: A Fun Guide to Chatbot Types: Let’s be real—chatbots are everywhere. Whether you’re ordering a pizza, booking a flight, or just trying to get a straight answer from your bank (good luck with that), chances are you’re talking to a bot. But not all chatbots are created equal. Some are geniuses, some are glorified answering machines, and some… well, some make you question your life choices. Here’s a breakdown of the chatbot species you’ll encounter in the wild: 1. The Rule-Follower (Rule-Based Chatbots) Think of this bot as the corporate intern who only does exactly what’s on the checklist. Ask it anything outside its script, and it will panic. Example: You visit a store’s website and ask, “Do you have these sneakers in red?” The bot replies, “Our return policy is 30 days.” Okay then. 2. The Brainiac (AI-Powered Chatbots) This one actually?understands?you—well, mostly. It uses AI and machine learning to pick up on context and intent. It gets smarter over time, which is both impressive and slightly terrifying. Example: You tell an AI-powered bot, “I need a dress for a wedding, but nothing too flashy.” It replies, “Got it! Here are some elegant yet subtle dresses that would be perfect for a wedding.” Now, that’s service. 3. The Hybrid Hero (Hybrid Chatbots) Half-rule-based, half-AI, this bot is like the person who follows a recipe but isn’t afraid to add a little extra seasoning. It sticks to its script but can go off-book when needed. Example: You’re booking a hotel room, and the bot guides you through the process. But when you ask, “What’s the best room with an ocean view?” it pulls up user reviews and recommendations. 4. The Talker (Voice-Enabled Chatbots) This one’s for the lazy (or hands-free) folks who’d rather?say?their request than type it out. Example: “Hey, Alexa, what’s the weather today?” Alexa responds, “It’s sunny with a chance of everyone posting about it on Instagram.” 5. The Social Butterfly (Social Messaging Chatbots) Living inside your favorite messaging apps, this bot is where you already are—Facebook Messenger, WhatsApp, Instagram DMs. It’s like that one friend who’s always online, ready to respond instantly. Example: You message a restaurant on Instagram asking for their menu. The chatbot sends it right away, along with a “Book a table” button. Smooth. Final Thoughts Chatbots have come a long way from their early “Did you mean…?” days. Whether you’re dealing with a strict rule-follower, a genius AI, or a chatty social bot, these digital assistants are making life easier (and sometimes more frustrating). Either way, the bots are here to stay—so we might as well get to know them. What’s the weirdest chatbot experience you’ve had? Let’s hear it in the comments! If you are interested in knowing how broadcasting Whatsapp?messages can change your life-talk to us today at Avissa Connect. Send us a message on WhatsApp at +91 99200 18430 Or just drop a mail at?knowmore@avissa.com

Chai, Chatbots & Customer Service: A Desi Guide to Smarter Interactions If I had a rupee for every time a brand claimed “We’re available 24/7,” I’d be sipping coconut water in Goa. The truth? Unless there’s a chatbot handling queries, that promise is as unreliable as an auto meter that actually works. Chatbots are the unsung heroes of customer service—always there, never complaining, and efficient AF (Always Friendly, obviously ??). But not all chatbots are the same. Some are as simple as a dosa, while others are as layered as biryani. So, which one’s right for your business? Let’s break it down desi-style: 1?. Rule-Based Chatbots: The Tuition Teacher Think of these as old-school tuition teachers—strict, to the point, and great with “If this, then that” answers. They follow predefined scripts, handling FAQs like: ? “What are your business hours?” ? “How do I reset my password?” ?? Example: IRCTC’s automated responses—ask for train timings, get exact schedules. No small talk, no distractions. Perfect for repetitive queries. 2?. AI-Powered Chatbots: The Shah Rukh Khan of Customer Engagement Charming, intelligent, and always learning—AI chatbots use NLP to understand context and personalize responses. Like that friend who remembers your chai preferences (extra adrak, no sugar!). ?? Example: Swiggy’s AI bot understands complex questions like, “Can I change my delivery address mid-order?” and responds instantly. Ideal for dynamic conversations. 3?. Hybrid Chatbots: The Indian Jugaad Why choose between brains and discipline when you can have both? Hybrid bots blend rule-based efficiency with AI’s intelligence—like mixing home remedies with a doctor’s prescription! ?? Example: HDFC’s EVA handles simple queries like balance checks while managing complex issues. The best of both worlds. 4?. Voice-Enabled Chatbots: The Alexa of Bharat Typing is old school! Voice-enabled bots let users speak their queries—perfect for multitaskers and WhatsApp voice-note lovers. ?? Example: Google Assistant understands “Kal ka mausam kaisa hai?” and responds in Hindi. Great for India’s voice-first audience. 5?. Social Messaging Chatbots: The Meme King of Customer Service These bots live where your customers already are—WhatsApp, Instagram DMs, or Facebook Messenger. Customer support without switching apps! ?? Example: BookMyShow sends booking confirmations and support via WhatsApp. Super convenient! ?? Why Should You Care? ? Cost-effective (no salary hikes ??) ? 24/7 availability (no chai breaks!) ? Handles thousands of queries at once (faster than your office Wi-Fi!) Choosing the right chatbot isn’t about trends—it’s about smarter customer interactions. And in a world where attention spans are shorter than an Insta video, that’s priceless. So, what are you waiting for? Let the bots do the talking while you focus on the big picture ??

Why My Consultancy Firm Loves Chatbots Today, if you’re not using a chatbot, you’re losing time—and clients. Running a marketing consultancy in India is like managing a Bollywood production—clients expect instant ideas, endless follow-ups, and a million “ROI” questions. Before chatbots, my life was a mess of emails, calls, and late-night WhatsApp messages. Now? My chatbot handles the routine, while I focus on scaling my business! 1. 24/7 Client Service – No More Late-Night SOS Calls Ever had a client message you at 11:30 PM? I have. ?? “Hey, need a social media strategy for our launch. Can we discuss?” Before, I’d lose sleep or miss out on leads. Now, my chatbot: ? Introduces my services ? Shares a booking link ? Highlights successful campaigns While I sleep, my bot keeps prospects engaged—and booked! 2. Instant Replies – No More Lost Leads Marketing is all about speed. If I take too long, clients move on. Once, during a pitch, a big brand messaged: ?? “Can you handle influencer marketing?” By the time I replied, they had chosen someone else. Now, my chatbot: ?? Instantly shares service details ?? Provides a booking link ?? Sends influencer marketing case studies Result? More leads, zero lost opportunities! 3. Saves Money – No Need for an Assistant Why hire a ?30,000/month executive when a chatbot handles inquiries for a fraction of the cost? For freelancers in branding, PR, and digital marketing, chatbots: ?? Manage FAQs ?? Filter out low-budget clients ?? Schedule calls only with serious prospects Less admin work, more billable hours! 4. Handles FAQs Like a Pro – No Repeating Myself If I had a rupee for every time I was asked, “What are your rates?”, I’d own an office in BKC. Now, my chatbot instantly answers: ?? Pricing – “Our packages start at…” ?? Services – “We specialize in digital marketing and branding.” ?? Portfolio – “Check out our case studies here.” Instant answers = time saved! 5. Boosts Sales – My Smartest Salesperson Earlier, website visitors would browse and leave. Now, my chatbot engages them: ?? “Want to boost brand visibility? Let’s create a viral campaign!” ?? “Book a free 15-minute consultation—only 2 slots left today!” ?? “See how we increased sales by 40%—click here!” These small nudges turn visitors into paying clients. 6. Automates Appointments – No More Missed Bookings My calendar was a mess—missed calls, forgotten follow-ups, and endless scheduling. Now, my chatbot: ?? Lets clients pick a time slot ?? Sends reminders before calls ?? Collects info before meetings It’s like having a personal assistant—without the cost! The Bottom Line If you run a marketing consultancy, agency, or small business, a chatbot is a game-changer. It: ? Saves time ? Saves money ? Helps close more deals While my competitors juggle WhatsApp at midnight, I let my chatbot handle it—while I enjoy my coffee! ? Want to see how WhatsApp broadcasting can transform your business? ?? Message us on WhatsApp: +91 99200 18430 ?? Email: knowmore@avissa.com

WhatsApp Broadcast: Because No One Reads Your Emails Anyway! Let’s be honest—your email campaigns are probably chilling in spam folders. And SMS? Who even opens those anymore? Enter?WhatsApp Broadcast—your secret weapon to reach people where they actually?read and respond. Here’s why you need it: ???1. It’s Personal (Without Being Creepy) Unlike group chats, your audience?gets messages individually. No awkward “Who’s this?” replies. No stranger commenting, “Remove me.” ???2. Open Rates That Make Emails Jealous WhatsApp messages have a?90%+ open rate. Compare that to emails, where even your mom might not read what you send. ???3. Free (Until You Go Big) Use the?free version?for small lists or go pro with WhatsApp Business API. Either way, it’s?cheaper than SMS?and?way more effective. ???4. More Than Just Text Send?images, videos, PDFs, or product links. Basically, everything except a full-blown Bollywood movie. ???5. Conversations, Not Just Notifications People can actually?reply—unlike email blasts where all you get is?crickets. Still stuck on email? Time to hit send on WhatsApp! ?? Would you try it? Drop a ?? in the comments! ?? If you are interested in knowing how broadcasting Whatsapp?messages can change your life-talk to us today at Avissa Connect. Send us a message on WhatsApp at +91 99200 18430 Or just drop a mail at knowmore@avissa.com ?

Perfection is Overrated – Here’s Why You Should Settle for 70% You know that guy who’s been "launching" his startup for three years? Yeah, we all do. He has a great idea, a perfect business plan, and an obsession with perfection. The only thing he doesn’t have? A product. The world tells us to analyze, prepare, and overthink everything. But at some point, you have to stop playing Excel-Excel and actually do something—otherwise, you’re like that uncle at Indian weddings who always starts his diet “from Monday.” Spoiler: Monday never comes. Perfection is a Momentum Killer Perfectionism is a disease—psychologists even call it Perfection Infection (sounds like an expired fairness cream side effect, right?). It’s why people rewrite WhatsApp messages five times before sending. It’s why Indian parents believe 99/100 is a fancy way of saying failure. But perfectionism isn’t just annoying—it’s dangerous. It paralyzes action, kills momentum, and ensures you never actually achieve anything. 7 Signs You Might Be a Perfectionist: 1.You still cringe about a mistake from five years ago. 2. If you can’t do something perfectly, you’d rather not do it. 3.You expect perfection from others and get frustrated when they fall short. 4. Asking for help feels like admitting weakness. 5.You keep working on something long after everyone else moved on. 6. You correct people’s grammar—even on social media. 7. You noticed there are only seven points here, and it bothered you. (Gotcha!) Stop Aiming for Perfect – Aim for Progress Nike didn’t wait for the perfect shoe. Apple’s first iPhone didn’t even have copy-paste. McDonald's didn’t perfect their burger in a lab for decades—they launched, then improved. Reverse Marketing 101: Launch first, refine later. The world rewards those who take action, not those who make the prettiest PowerPoints. As Miriam Adderholdt puts it: "Excellence is enjoying what you’re doing and growing. Perfection is feeling bad about a 98 and always finding mistakes." If you’re 70% ready—jump! Wait for 100%, and you’ll still be waiting when the Ambanis launch Wi-Fi on Mars. So stop overthinking, start doing, and remember—Done is always better than perfect. ?? This keeps the humor, flow, and impact intact while cutting unnecessary words. Let me know if you'd like further tweaks! ?? About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 100 brands during last two decades. He is also mentor and coach to SMEs and startups. His new techno-marketing venture “Avissa Connect” provides solutions for WhatsApp and Chatbot marketing to Business Owners. You can visit the website www.neeti.biz. You can contact him at hemant@neeti.biz

How Chatbots Became My Personal Stress Therapist If you’ve ever found yourself screaming at an automated phone menu, you’ll understand why I was skeptical about chatbots. But then one day, after spending 40 soul-crushing minutes on hold with my bank, I discovered something magical: an AI assistant named YogiFi. I was expecting the usual robotic, unhelpful nonsense, but instead, YogiFi actually got things done—no elevator music, no "your call is important to us," just quick, clear solutions. And that’s when I realized: chatbots aren’t just helpful; they’re my secret weapon against stress. 1. Instant Gratification:?No waiting. No frustration. Just answers—fast. 2. Zero Small Talk:?No need for awkward "how’s the weather?" with an agent. Just straight to business. 3. 24/7 Availability:?Chatbots don’t need sleep, which means they’re ready to solve my problems at 3 AM. 4. Mental Health Perks:?Indian apps like Wysa help me manage stress, offering support when I need it most. 5. Personalized Solutions:?These bots remember me (in a totally non-creepy way) and tailor suggestions to fit my needs. I never thought I’d be this excited about talking to a robot, but here we are. Thanks to chatbots, I spend less time yelling at customer service reps and more time enjoying my (now stress-free) life! --------------------------------------------------------------------------------- If you are interested in knowing how broadcasting Whatsapp?messages and chatbots can change your life-talk to us today at Avissa Connect. Send us a message on WhatsApp at +91 99200 18430 Or just drop a mail at hemant@avissa.com

Innovation, Preservation, Collaboration: The Holy Trinity of Success:- Tridev: God’s Own Theory of Breakthrough Success The Tridev concept, inspired by the Hindu triumvirate of Brahma (The Creator), Vishnu (The Preserver), and Shiva (The Destroyer), serves as a powerful framework for sustainable business success. This model emphasizes three core principles: Preservation, Destruction of the Obsolete, and Creation, helping businesses navigate growth, transformation, and innovation. 1. Vishnu – The Preserver Core Principle: Preserve and enhance what gives your business a competitive edge. Focus on retaining key products, employees, and customers. Strengthen the core business while ensuring long-term sustainability. Recognize the 80/20 rule, where 20% of customers drive 80% of revenue. Example: Zomato Zomato has successfully preserved its core offering—food delivery and restaurant discovery—while expanding into cloud kitchens and premium subscriptions. By continuously supporting key customers and restaurant partners, it maintains market leadership. 2. Shiva – The Destroyer Core Principle: Eliminate outdated products, practices, and relationships that hinder growth. Make tough decisions to discard non-relevant ideas and services. Embrace change, even when it involves short-term pain. Example: Ola Ola has discontinued underperforming services, shifting from a taxi aggregator to a broader mobility platform. By adapting to changing customer needs, it has expanded into electric vehicles and financial services, staying ahead in the market. 3. Brahma – The Creator Core Principle: Innovate continuously to maintain market leadership. Foster a culture of continuous innovation in products, marketing, and operations. Challenge the status quo and explore new opportunities. Example: Reliance Jio Reliance Jio revolutionized the telecom industry with affordable data plans and free voice calls, democratizing internet access in India. Its relentless innovation—such as digital services and fintech—has ensured continued market dominance. Conclusion:- The Tridev Model provides a holistic approach for businesses to preserve their strengths, eliminate inefficiencies, and drive innovation. By mastering this balance, brands can navigate disruption, sustain growth, and remain resilient in an ever-changing market. Would you like to add more industry-specific examples or refine the structure further? #Innovation #BusinessStrategy #TridevModel #GrowthMindset #Leadership #StartupSuccess

Perfection is Boring: Embrace the Mess! Fail to plan and plan to fail- very boring and uninspiring thought. I know of a gentleman who is planning to launch his product for last 3 years, because he is obsessed with planning to perfection.There is a serious danger that you can get paralyze in planning. Perfect is paralysis. Trying to scale the zenith of perfection has become the plague of our time, and psychologists have recently coined the phrase 'perfection infection' 10 signs to tell if you are a perfectionist! 1. You can't stop thinking about a mistake you made. 2. You are intensely competitive and hate losing, even Monopoly or Scrabble. 3. You have to do things perfectly, or not at all. 4. You demand perfection from other people. 5. You won't ask for help, as this can be seen as a flaw or weakness. 6. You will persist at a task long after other people have quit. 7. You are a fault-finder and go out of your way to correct other people when they are wrong. 8. You consider people with cluttered desks or houses as lazy and undisciplined. 9. You are very self-conscious about making mistakes in front of other people. 10. You noticed the error in the title of this list (meant to be!) and it really annoyed you (Sorry, but we had to check!). At a certain point of time, we need to walk away and leap into the real world. Nobody has bought anything looking at fancy diagrams and bar charts. Trying to improve is a work in progress.Nobody has ever launched a perfect product,be it be Nike or Apple or McDonalds. So do not try to be perfect. Speed is the new mantra. Go for it now! #ProgressOverPerfection #EmbraceGrowth #SpeedMatters #LaunchAndLearn #InnovationMindset #GetStarted #PerfectionParalysis #MoveFast #BusinessGrowth #LeadershipTips Hemant Mishrra About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website?neeti.biz. You can contact him at?hemant@neeti.biz

Ditch the Distractions: Spend Your Time on What Truly Counts I wasted the whole day. Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done? That's the curse of unimportant tasks we all love doing. Picture this: You've got a critical report due, but before you dive in, you must reply to your aunt's WhatsApp forwards about the healing power of turmeric water. Then, of course, there's the endless scrolling through cricket scores. Next thing you know, half the day's gone, and you haven't moved an inch on that report. This is the equivalent of focusing all your energy on making the perfect samosa when you're supposed to be preparing a full-course meal. These small distractions prevent us from achieving truly meaningful goals. Let's face it, perfectly organizing your desk won't land you a promotion. Neither will arguing on Twitter with strangers over the latest Bollywood release. Most businesses do the same thing. They get sidetracked by tasks that are not essential to their success. They waste time and energy on things like building perfect websites, creating elaborate marketing campaigns, and developing new products that no one wants. Businesses should focus on the things that are truly important: creating products and services that customers love, building relationships with customers, and delivering value. So, how do we break free? Simple: prioritize! Think about the essential, "main course" tasks versus the unimportant "side dish" ones. Focus on the things that give you big results, and quit sweating the samosas! Here are some tips for avoiding non productive tasks. Set clear goals.?What do you want to achieve? Once you know your goals, you can focus on the tasks that are essential to achieving them. Prioritize carefully.?Not all tasks are created equal. Some tasks are more important than others. Prioritize your tasks so that you are working on the most important things first. Delegate and outsource.?There are many tasks that you can delegate to others or outsource to freelancers. This will free up your time so that you can focus on the most important things. Say no.?It's okay to say no to new requests, especially if they are not essential to your success. Remember, time is a precious resource in India – it moves more unpredictably than Mumbai traffic. Don't spend it on tasks that take you nowhere . Remember, the goal is not to do everything perfectly. The goal is to do the things that are truly important. #Prioritize #TimeManagement #ProductivityTips #FocusOnWhatMatters #SuccessMindset About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website?neeti.biz. You can contact him at?hemant@neeti.biz