Nave Strategies

Giving Tuesday is just around the corner, but it’s not too late to make an impact. In this Quick Tip video, I share three simple steps to help you pull together a meaningful Giving Tuesday campaign using resources you already have. #GivingTuesday #NonprofitTips #ArtsAndCulture

Black Friday and Cyber Monday offer great opportunities to boost ticket sales! ??? In our latest Quick Tip video, I cover how arts organizations can drive engagement and sales—without relying on deep discounts. Learn practical tips like adding value instead of cutting prices and extending offers across the weekend. Check it out to maximize your holiday promotion!?

When planning a fundraising campaign, a one-size-fits-all approach never works effectively. To maximize your efforts, you’ll need to: ? 1?? Use a variety of channels. 2?? Personalize your approach. 3?? And, stay top of mind. ? Watch to learn more about these three points to enhance your next campaign’s effectiveness and reach a broader audience. ? #fundraising #arts #donors

I think you’d agree. New subscribers are a breath of fresh air to an organization. They’ve taken a leap of faith to subscribe, a huge win for your team and them. But it is important to remember that this doesn’t mean you have them for life. Watch my video, exploring why paying extra attention to them is so essential.?

There’s a cardinal rule in marketing: effective campaigns are achieved through repetition. But repetition alone is only part of the formula. To truly make marketing magic, you need to combine repetition with a focus on specific segments and stay relevant to your audience. Ready to discover the magic formula? Join me in my latest video where I dig into this more. #MarketingStrategy?#ArtsandCulture?#RepetitionIsKey

I’m often a bit surprised when chatting with executive leaders, and a lack of clarity emerges in our conversations about when to use direct vs. indirect marketing strategies. ? To thrive, you need both kinds of approaches AND the clarity to know how to tailor your approach to reach your target audiences. Watch my video where I dig into this more.

The most important information in marketing materials – calls to action – often gets lost in a clutter of information. If a call to action is buried in a lot of other text, is it really there? Watch my video where I share how to make your calls to action shine. #artsmarketing?#artsandculture?#calltoaction

"Without a call-to-action, your marketing and advertising is merely information. It doesn’t inspire action and doesn’t drive results." Are you ready to supercharge your marketing strategy? Join me in the video below, where I dive deep into the world of calls-to-action and reveal the secrets to success! Discover how to make your CTAs directive, value-oriented, or urgency-driven, and watch the magic happen. Don't miss out on this essential knowledge for turning information into ACTION! ?? Watch the video now! ? #artsmarketing?#artsandculture?#calltoaction

In marketing, balance is key. Knowing your Cost of Sale helps avoid the pitfalls of under or over-investing. Too little, and you might miss out on potential revenue; too much, and you risk financial strain. I delve into striking this balance in my new video. Don't miss out on these essential insights! ? #artsmarketing?#artsandculture?#costofsale

People should donate because they genuinely want to support a cause they care deeply about. This might sound like common sense. But, in the arts and cultural industry, I have encountered many instances where organizations take a different approach.? ? Here are three reasons to consider so you can create a more compelling and relatable appeal that resonates with your supporters.?