Nautical Commerce

The future of commerce is connected. That’s why we’re here. To help you stay ahead of the curve by embracing a connected commerce system, without sacrificing what makes your business unique. With Nautical’s headless infrastructure, you’ll have access to the marketplace and dropshipping capabilities you need —?sailing smoothly with a multi-vendor experience loved by buyers, sellers, and operators.???

Let’s talk about marketplace pricing. ??? While it’s the responsibility of sellers to set their pricing on a marketplace, it’s in the best interest of operators to ensure they succeed. Katy Carrigan, CEO of Goody, understands this deeply. In a recent conversation on Operation Marketplace, she shared insights on how she guides sellers on pricing strategy to ensure they appear in the right searches.

?? Marketplace Founders: What podcasts have had the biggest impact on your marketplace journey? Whether it’s insights on scaling, stories from fellow founders, or lessons on overcoming challenges, share your go-to listens in the comments. ?? Let’s build a playlist of must-hear shows together!

Businesses that launched a marketplace experienced 44% customer growth. ?? That's the power of the network effect. By launching a marketplace, businesses can grow their product catalog by partnering with new vendors. These vendors bring new customers, who then attract even more vendors—creating a virtuous growth cycle. Learn more about the numbers behind B2B marketplaces: https://lnkd.in/gFBMAdMX #MarketplaceGrowth #B2BMarketplace

How do you begin to validate your marketplace idea? User research is key to understanding your audience and shaping a product they truly need. According to Darren Cody, Co-Founder of MarketplaceStudio.io l Learn & Build, two essential questions to ask during this phase are: 1?? Would you pay to use it? 2?? What would you do if the product didn’t exist? These questions reveal not only the demand but also the pain points your product addresses. What other questions have you found helpful during the user research phase? Check out Darren’s full Marketplace Bootcamp lesson on building an MVP in the comments. #MarketplaceBootcamp #MarketplaceStrategy #MarketplaceMVP

Looking for marketplace expertise? ?? Look no further. Our latest blog post highlights 11 must-follow marketplace experts, including: Jason Greenwood, Founder of Greenwood Consulting Jason Goldberg, Chief Commerce Strategy Officer at Publicis Groupe Adi Thacker, GM and VP of Monetization and Ads at Poshmark Tom M McFadyen, CEO at McFadyen Digital Lisa Gansky, Founder of Mesh Ventures Andrew Chen, General Partner at Andreessen Horowitz Lenny Rachitsky, Angel Investor and Author of Lenny's Newsletter Leah Solivan, Founder of Taskrabbit Niklas H., Co-Founder and CEO of Nautical Commerce Mike Williams, Founder of Everything Marketplaces Brian Beck, Co-Founder of Master B2B eCommerce and Managing Partner at Enceiba These individuals offer valuable insights on ecommerce and marketplace strategy, operations and growth — across podcasts, social media, books, and online communities. Who did we miss? Let us know in the comments! ---- #marketplaces #marketplacesoftware #marketplaceplatforms #marketplacemanagement #ecommerce #b2bcommerce

To go custom or not to go custom? When we interviewed Yannis M., Founder of HotelsByDay, we asked him about his approach to building the backend of the marketplace. Yannis shares why going custom from the start was a mistake for them. Without a clear vision of what capabilities were needed or where they were headed, they found themselves in a costly cycle of coding and re-coding. Catch the full interview with Yannis in the comments below! ?? hashtag #MarketplaceFounders #OperationMarketplace #StartupJourney #BuildVsBuy

Paid ads are a powerful tool for marketplace promotion—but they can also become costly without the right strategy. In Marketplace Bootcamp's marketing lesson, Lindsay Britt shares her tips for optimizing paid ad strategies, including: ?? Define clear goals and metrics ?? Set a realistic budget ?? Continuously test and refine Check out Lindsay’s full lesson by joining Marketplace Bootcamp (link in the comments)

How do you secure press coverage for your marketplace? ?? Landing your marketplace in the right publication can be a game-changer for marketplace founders. But when it comes to pitching media, it’s hard to know where to start. That’s why we’ve put together a PR pitch template—a foundation to help you craft a compelling story that resonates with journalists. Just remember to personalize it and add your unique flair, so your story truly shines. https://lnkd.in/g2GatxKZ #MarketplaceGrowth #MarketplacePR #NauticalCommerce

Building a successful marketplace starts with a well-defined strategy. In our recent article, we outline the key steps to crafting your marketplace strategy including: 1. Defining your "why" 2. Identifying your audience 3. Doing your research 4. Scoping out the competition 5. Mapping out your business model 6. Determining your MVP With a solid strategy in place, you're setting your marketplace up for success from day one. A strong foundation allows you to move forward with confidence and control over your marketplace’s future. #MarketplaceStrategy #MarketplaceLaunch