Nativo Inc

We’re thrilled to be recognized as a Most Loved Workplace?! ?? At Nativo, our culture is built on teamwork, shared values, and a forward-thinking vision. Here’s to more innovation and success together, we’re excited for the opportunities ahead!

Nativo is committed to sustainability and purpose-driven giving, which is why we’re excited to partner with Givsly for Season Without Swag as a Committed to Change Sponsor! ?? Let’s move away from wasteful gifting and focus on meaningful contributions. Learn more about the campaign here: https://lnkd.in/ezrmzDXE. #SeasonWithoutSwag

As we approach the end of the year, the focus shifts to planning for 2025, and we are excited to have expert panelists Carly (Federbush) Ehrlich from Wurl, Kris Qiu from IQM Corporation, and Gregory Friend from Nativo Inc contributing their insights! On Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, the speakers were joined by moderator Kenvue’s Matthew Fantazier for a conversation about the media outlook for brands in the coming year. Together, they highlighted key trends and strategies that will shape the media landscape, emphasizing the need for agility and innovation in navigating a rapidly evolving environment. ?? SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! ?? https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Wurl #Nativo #IQM #MediaOutlook #2025Marketing

Good panel energy sparked by Matthew Fantazier — via Brand Innovators. Per Nativo Inc Gregory Friend “24 months ago we were concerned about if #AI was going to invalidate brand trust. We did a study about good content and 53% couldn’t tell what was AI generated. So NOW it’s not can we but how and where should we be using it — being careful about hallucinations and improper sources, so you’re careful not to do trash in trash out.”

?? Calling all marketing leaders in the Big Apple! We can't wait for the Brand Innovators #MarketingLeadershipSummit next week! ???Make sure to catch us on stage Monday October 7th! Nativo's own Gregory Friend, VP of Content & Insights, alongside Carly (Federbush) Ehrlich (Wurl), Kris Qiu (IQM Corporation), and Matthew Fantazier (Kenvue) will discuss the latest strategies that are defining the future of marketing. See you there! ?

“Everybody wants to have nice arms,” said Greg Friend, vice president of insights and innovation at Nativo, during #Brandweek on Wednesday. “You start to see the growth and the results right away.” https://adweek.it/47O025B

We’re thrilled to announce that Throtle has integrated with Nativo, taking advertiser capabilities to the next level with advanced identity solutions. ?? This powerful partnership enables advertisers to deliver more precise, privacy-compliant campaigns while enhancing audience targeting and performance metrics. Read the full press release here https://lnkd.in/ePdvkjNC

?? Big News! ?? Our CEO, Justin Choi, will join a panel at Advertising Week New York 2024 to tackle the Google anti-trust trial and what it means for marketers. From ad spend to targeting tools, the panel will explore how the outcome could shake up the ad tech landscape. #AWNEWYORK24

"As brands, I think we've neglected consumers. I think we've tried to cheat and shortcut from awareness to action without taking the time to make more meaningful connections or establish real relationships with consumers — brand consideration is the missing piece." - Gregory Friend, VP Insights and Innovation at ADWEEK's #brandweek

At #Brandweek2024, Our VP of Insights & Innovation, Gregory Friend, shared a powerful analogy: In advertising, focusing solely on awareness is like reaching for the dumbbells, but real growth comes from strengthening the core—building deeper connections with consumers. ? In a world where brands often rush from awareness to conversion, Greg explained why brand consideration is the missing piece.?Read more in a recent article by ADWEEK ?? https://lnkd.in/d9Y7ASHd