National Cattlemen's Beef Association

Tucker Brown with R.A. Brown Ranch talked to Cattlemen's Call host, Lane Nordlund, about blending family ranching with a growing social media presence. Tucker shares how he uses platforms like Instagram and TikTok to educate and entertain audiences, connecting consumers to agriculture. He highlights the importance of innovation, storytelling, and bridging gaps between producers and the public. Subscribe and listen to the show wherever you listen to podcasts or on YouTube at https://bit.ly/4g61SBP! ??

Did you get a chance to check out last week’s episode all about Moly’s hydraulically operated livestock handling equipment? Well, this week we’ve got even more info on how Moly equipment can make a positive difference on your farm or ranch. ?? We’ll show you how Moly’s innovative products and hands-on design process helps cattle producers achieve better productivity and cattle management. You can catch this special episode tonight on RFD-TV at 8:30pm ET or watch it on the Cattlemen to Cattlemen YouTube channel tomorrow at https://bit.ly/41uBo6O

This Thanksgiving week, we celebrate the spirit of giving exemplified by NCBA member, Janie VanWinkle, and her family at VanWinkle Ranch LLC in Grand Junction, CO. Their generous partnership with Food Bank of the Rockies provided over 40,000 pounds of ground beef to those in need each year, showcasing the incredible impact our ranchers have on their communities. ?? Janie and her family are just one of many ranchers across the country who are dedicated to serving others and giving back in this way. As they look to the future with their son Dean and his family, the VanWinkles remain committed to delivering quality beef and advocating for farmers and ranchers everywhere. Thank you for your dedication to making a difference! You can read the full article on the VanWinkle family in the January 2023 issue of National Cattlemen at https://bit.ly/4g1Mw1f

Applications for the 2025 Environmental Stewardship Award are due on February 17, 2025. This award has annually recognized the outstanding stewardship practices and conservation achievements of U.S. cattle producers from across the nation. ?? Any individual, group, or organization is eligible to nominate one individual/business who raises or feeds cattle. Individuals and families may not nominate themselves. However, we expect nominees will be involved in the preparation of the application. For more information and to submit a nomination, visit https://lnkd.in/evhvsfud The Environmental Stewardship Award Program (ESAP) is sponsored by Corteva Agriscience, USDA Natural Resources Conservation Service, and U.S. Fish and Wildlife Service.

The 2025 Redbook is a pocket-sized record book that contains more than 100 pages to record calving activity, herd health, pasture usage, cattle inventory, AI breeding and sales, plus a date book and notes section. The book also includes Beef Quality Assurance national guidelines and proper injection technique information. ?? Redbooks can also be customized with your company name or logo on the front and back at a reduced price with a minimum order purchase. Order yours today at https://bit.ly/4fOdyJm

Are you looking to improve your cattle handling facilities? Moly designs, fabricates, and markets hydraulically operated livestock handling equipment that helps producers achieve better productivity and cattle management. ?? On this week's episode of Cattlemen to Cattlemen, we’ll take you inside Moly’s design and install process and hear from some satisfied cattle producers who love their Moly equipment. You can catch this special episode tonight on RFD-TV at 8:30pm ET or on YouTube tomorrow at https://bit.ly/41uBo6O

In today’s complex environment, it’s essential for farming and ranching families to establish a clear succession plan. This process is vital for preserving your legacy and ensuring the next generation can effectively manage and improve land and livestock operations. Whether you are a first-generation or seventh-generation farmer or rancher, the continuation of your operation relies on your ability to make your business appealing to your successors. Here are 4 considerations to keep in mind when planning for generational transfer. ??

Registration rates for CattleCon 2025 go up at MIDNIGHT! For those planning to attend, don't miss out on these last-minute deals. We'll see you February 4-6 in San Antonio, TX ?? Register here: https://bit.ly/4ec0HiQ

We would like to thank our new Gold Level Corporate Members for their support! ?? Huge thank you to Envu Neogen Corporation HUVEPHARMA, INC

#NCBA is excited to announce an excellent opportunity!?If you have a background in creative video and photography and a passion for the cattle industry, we encourage you to apply for the?Director of Creative Video & Photography?position. Join our fantastic team dedicated to serving the cattle and beef industry! https://lnkd.in/gf8McjCG