Napkyn

#FridayGA4Tips - ⏰ Don't Miss Out on Supercharging Your Analytics This Holiday Season! The holiday shopping season is almost here, and you’re running out of time to get your analytics in top shape! Next week, we’re sending out an exclusive newsletter 📧 packed with must-have insights and strategies you won't find anywhere else: 🔹 AI’s Impact on Organic Search & GA4 Attribution Adapt to AI-driven traffic patterns for peak performance. 🔹 15 Common GA4 Attribution Challenges Get ready for Black Friday with solutions to key reporting hurdles. 🔹 Session-Level Attribution with GA4 and BigQuery Step-by-step instructions to recreate your favorite reports from Universal Analytics in GA4. 🔹 Advanced UTM Attribution in GA4 Ensure accurate, aligned reporting across platforms for optimal tracking. 🔹 Looker Studio + GA4 Quotas Learn essential tips to keep your dashboards live during critical periods. Plus, get the latest October GA4 updates, advanced UTM attribution insights, and privacy must-knows to power up for Black Friday. You don’t want to be the only one missing out when this hits inboxes next week! ⏰ Sign Up Now and make sure you’re armed with the insights to stay ahead this season! 👉 Sign Up Here https://bit.ly/4fbxQwA 👈 Let's make this your best holiday season yet! 🎉 #GA4 #analytics #BlackFriday #eCommerce #Napkyn

#FridayGA4Tips Is your GA4 setup giving you the full picture—or just partial credit? Accurate ecommerce tracking in GA4 isn’t optional if you want reliable insights and smart optimization. But too often, we see misfires: duplicate events, missing parameters, broken purchase funnels... 💥 👉Read the full blog - link in the comments We put together a practical guide to help you set up GA4 ecommerce tracking without losing critical data. Whether you're using Shopify or a custom setup, this blog walks through what to track, how to tag it, and what to avoid. 🛒📈 💬 Have you run into ecommerce tracking challenges in GA4? Drop your questions (or horror stories 👻) in the comments—we’d love to hear what you're seeing in the wild. #GA4 #EcommerceTracking #DigitalAnalytics #Shopify #GoogleAnalytics4 #DataAccuracy #MarketingAnalytics #Ecommerce

If you’re pulling GA4 reports here, Google Ads metrics there, and CRM data from somewhere else... you're not alone. Most marketers are drowning in data but starving for insights. 💡 Enter BigQuery — the secret weapon that unifies your analytics stack. With BigQuery, you can: ✅ Combine GA4, Ads, and first-party data into one place ✅ See full-funnel performance from click to conversion ✅ Personalize campaigns based on real customer behavior ✅ Prove ROI with confidence (and precision) Whether you’re in ecommerce, B2B, or lead gen, turning your raw data into revenue starts with the right foundation. 👉 Read our latest blog to see how BigQuery powers smarter marketing decisions. #MarketingAnalytics #GA4 #GoogleAds #BigQuery #CustomerData #FirstPartyData #DigitalMarketing #DataDrivenMarketing #MarketingOps #MarTech #Salesforce #Snowflake #FacebookAds

#FridayGA4Tips How to Audit your Google Analytics 4 Property Did you know that 70% of GA4 setups miss crucial tracking elements? Is your GA4 setup accurate and ready to drive results? 📊 A poorly configured GA4 can mean lost insights, compliance issues, and bad decisions. Regular audits are crucial to ensure accurate tracking and maximize your marketing ROI. 💡 ✅ Key areas you should be auditing include: ✅Cross-domain tracking to prevent session breaks ✅Proper referral exclusion for accurate purchase attribution ✅User consent settings for GDPR/CCPA compliance Data collection settings, including Google Signals and User-ID for better audience insights E-commerce and custom event tracking for reliable conversion data Regular audits not only help you stay compliant but also ensure your analytics work for you, not against you. 🛡️✅ Let's make sure your GA4 setup is driving the results you need! 🔗 Dive into our full GA4 audit guide to maximize your insights and marketing impact. Click the link in the comments to get started! #GA4 #DataAnalytics #Marketing #DigitalMarketing #GoogleAnalytics

🚨 Setting up GA4 Ecommerce tracking? Don’t let bad data tank your insights. Whether you're using Shopify, GTM, or custom code, getting it right means more than just turning it on. From duplicate events to missing parameters, it's easy to miss critical steps that impact your revenue reporting. We put together a step-by-step GA4 setup guide covering: ✅ Enhanced Ecommerce event best practices ✅ GTM Ecommerce configuration tips ✅ How to avoid data loss with CMS auto-tracking ✅ The must-have event parameters GA4 expects ✅ Debugging with GA4 tools like DebugView 👉 If you're running an online store and want clean, accurate data to fuel your marketing, this one’s for you. 📖 Read the blog 📩 Or reach out—we can help make sure your GA4 tracking is bulletproof. #GA4 #EcommerceTracking #GoogleAnalytics #GTM #DataQuality #DigitalAnalytics #GA4forOnlineStores #MarketingData #TaggingBestPractices

Why Bother Integrating GA4, Salesforce, and Google Ads? 🔍 Attribution That Actually Works: Stop scratching your head wondering which campaigns led to that big sale. Know exactly what's driving revenue. 👁️ A 360° View of Your Customers: Understand their behavior from the first ad click to the final conversion – and beyond. 🎯 Hyper-Targeted Ad Campaigns: Build audiences based on real customer data, not just demographics. Target people who are ready to buy. 📈 Rock-Solid ROI Proof: Show your boss (or clients) the concrete impact of your marketing. No more vague reports! Integrating GA4, Salesforce, and Google Ads is an investment, but it's one that will pay off in the long run. By taking control of your data, you can make smarter decisions, improve your marketing performance, and drive better results for your business. So, stop guessing and start knowing. #GA4 #GoogleAnalytics #Salesforce #GoogleAds #MarketingAttribution #MarketingAnalytics #DataIntegration #DigitalMarketing #CustomerJourney #MarTech #BigQuery

Hey folks! I’m down in Vegas representing Napkyn at Google Cloud Next. To my network: if you’re in town for this and see something cool that you’d love to realize in your org, find me or reach out here for a chat! #GoogleCloudNext #GoogleCloud #MarketingData #DataDriven

#FridayGA4Tips - 🌟 Thinking about moving your GA4 property to a new Google account? 🌟 Whether it's due to a restructure, ownership change, or data consolidation, migrating your GA4 property can be transformative. 🚨But, it's crucial to understand the risks involved! 📊 In our latest blog, discover: ✅When moving a property makes sense  ⚠️What you might lose in the process (hint: it's more than just admin access) 💡Smart alternatives to consider before making the leap Don't miss out on expert insights that can help you navigate this process smoothly. Check out the full blog now and make informed decisions! https://lnkd.in/gwSD57tS #GoogleAnalytics4 #GA4 #DigitalAnalytics #MarketingAnalytics #AnalyticsMigration #DataStrategy #GMP #MarketingTechnology #MeasurementStrategy #CMOTools #DataDrivenMarketing #MarketingOps #TechForMarketers #AnalyticsTips #B2BMarketing

🚚 Thinking about moving your GA4 property to a new Google account? You’re not alone. Whether it’s part of a restructure, ownership change, or a move to consolidate data, migrating your GA4 property might seem like a simple lift—but it comes with risks you’ll want to avoid. In our latest blog, we break down: ✅ When moving a property does make sense ⚠️ What you lose in the process (hint: more than just admin access) 🧠 Smart alternatives to consider before making the leap Read the full post and get our expert take 👇 #GA4 #GoogleAnalytics4 #DataStrategy #DigitalAnalytics #Napkyn

📢Big News: GA4 is switching back to Universal Analytics. After extensive feedback from marketers, analysts, and a few very vocal Slack threads, Google has announced that GA4 will be "taking a step back to move forward." Starting April 1st, all GA4 properties will be auto-migrated to UA-style reports—with bounce rate, average session duration, and views front and center. Also reintroduced:  🐭 Last-click attribution  🔬 Data sampling  🧙 And the magical feeling of thinking you understood your data (even when you didn’t). Okay, fine—it’s April Fools’. 🫠 But if GA4 still feels like a joke to your team, maybe it’s time for a strategy reset. We’ve helped teams go from “What is this?” to “Ohhh, that’s what happened.” Let’s make GA4 make sense. https://lnkd.in/gjvf3eRZ #AprilFools #GA4 #GoogleAnalytics #MarketingData #DataStrategy #DigitalTransformation