As we celebrate Women's History Month 2025, we’re proud to reflect on how Nailbiter embodies this year's theme of "Moving Forward Together." What makes us particularly proud is that this isn't just about individual achievements – it's about creating lasting change. Women make up half of our senior leadership team and global workforce, proving that true innovation comes from diverse perspectives and inclusive leadership. At all levels of Nailbiter, from CEO to our team of incredible analysts, the women at Nailbiter are the driving force behind our success. To all the women breaking barriers in tech, analytics, and beyond: your achievements inspire the next generation of leaders. You show us that when women lead, we all succeed. Here's to the pioneers who came before us, the leaders of today, and the changemakers of tomorrow. #WomensHistoryMonth #WomenInTech #Leadership #Innovation
关于我们
Nailbiter? is a Global Quantitative Behavioral Videometrics platform developed exclusively for quantitative video-based market research. Using in-the-moment video, Nailbiter? captures and codes real shopping and consumer behavior in-store, online and at-home into actionable metrics that are being used to protect new product launches, determine marketing effectiveness, map shopper journeys, deliver planogram diagnostics, and much more. Nailbiter? scales behavioral research with new metrics and norms that have been proven out at the world's top CPG brands. We are a data and analytics provider and a full service agency. We’re not only one of the fastest risers on the list and one of the youngest companies in the GRIT Top 50, we are also the only supplier with a female CEO and the only certified Minority Business Enterprise supplier (NMSDC) within the Top 15. Please visit our website for more details or contact any of us here on LinkedIn.
- 网站
-
https://www.nailbiter.com
Nailbiter的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- Herndon,Virginia
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Market Research、Shopper Insights、Category Management、Consumer Insights、Marketing Effectiveness、New Product Launch Evaluation、Packaging Effectiveness、Shopper Journey、Behavioral Research、Quantitative Research、Augmented Reality、Innovation、Planogram、Impulse、Display、Perfect Store、Optimization、NPD、Videometrics和Concept
产品
Nailbiter
市场调研软件
Our videometrics platform allows manufacturers and researchers to see and hear their shoppers and consumers making product decisions in-store, online or at home. Understand shopper and consumer decisions at scale so you can make informed decisions tapping into stated, latent, and emotional consumers decisions. Nailbiter’s global, quantitative videometrics platform captures hundreds of thousands of behavioral data points from real, in-the-moment shopping experiences to uncover actionable insights. Whether in-store, online, or in/out of home, we create a space for consumers to “show and tell” during the moment of truth, delivering a more dynamic expression of what is driving consumer/shopper behavior. Dive deep, don’t just scratch the surface at Nailbiter.
地点
Nailbiter员工
动态
-
We took Texas by storm at the Category Management Association SIMA Conference. If you missed our co-presentation with Nestlé Purina North America about the impact of private label in the pet aisle, just reach out to Gram Bowsher and he'll walk you through these important findings. If you didn't make it to the show - never fear! We're ready to share with you what we see from the "in the moment" shopping data. That's undeniable human truth about what they are seeing and saying AS THEY SHOP! Is your brand ready for an up close and personal view of what customers notice, consider, cart, buy and why? If so, we'd love to show you the magic of Nailbiter with specificity that will move your brand forward. Let's talk shop! #nailbiter #shopperinsights #mrx #consumerinsights #pathtopurchase
-
-
-
-
-
+1
-
-
What a whirlwind at CMA|SIMA in San Antonio! Huge shoutout to Benjamin James and Rachel McAndrews from Nestlé Purina North America for knocking it out of the park with our session on Private Label's impact in the pet category. The questions and conversations that followed showed just how hungry our industry is for real, data-driven insights. To everyone who stopped by booth #105 to geek out with us about shopper behavior and video insights - you made this conference unforgettable. Already looking forward to putting these conversations into action! #ShopperInsights #CMASIMA2025 #ConsumerBehavior
-
-
Happening TODAY at 4:00 PM CT! Join us in Grand Oaks G for "Unleashing Insights: Private Label's Impact on Shopper Behavior in the Pet Aisle" – where Gram Bowsher and Benjamin James and Rachel McAndrews from Nestlé Purina North America will reveal real shopper behavior insights that are reshaping the pet category. Can't make it? We're at booth #105 all day – stop by to chat with the rest of our team about how video insights are transforming retail strategy. See you there! #CMA2025 #behavioralinsights #shopperinsights #cma
-
-
Already off to an exciting start in San Antonio at the Category Management Association Conference! Stop by booth #105 to chat with Allison Reebie, Gram Bowsher, Katherine Ni, and Nathaniel Noertker and discover how we're helping brands see exactly what happens in those crucial shopping moments. And don't forget – tune in tomorrow for our must-see presentation with Nestlé Purina North America, where we'll dive into the evolving dynamics of Private Label in the pet category. #CMA2025 #RetailInsights #CategoryManagement
-
-
Get ready to learn about the impact of private label on shoppers in the pet aisle. This diverse and growing category should be carefully watched and understood as consumers are dynamically changing their opinions about the quality and price of pet products. We'll provide "in the moment" shopper experiences captured through videometrics and show you how this dynamic data is a game-changer for brands. If you're ready for the data you need for a competitive advantage, don't miss this session at the Category Management Association's CMA|SIMA conference! Better brand impact is one conversation away. Find out why so many leading brands trust our Nailbiter team and methodology for a category win! #nailbiter #shopperinsights #videometrics #mrx
-
-
If you're attending #IIEX APAC on February 18th in Bangkok, this is one session you won't want to miss. Come learn how video-based behavioral insights are helping brands make smarter decisions across the region. Join Vineet Chheda from Electrolux Group and our own Gaganjit Singh as they reveal how behavioral research is transforming our understanding of the consumer journey. Their presentation will showcase real consumer behaviors captured in their natural shopping environment. Want to understand what truly drives purchase decisions in #APAC markets? This session will take you beyond traditional research methods to show you authentic shopper moments that matter. #IIEXAPAC #consumerinsights #mrx #shopperbehavior
-
-
Who's headed to the Category Management Association's CMA|SIMA show in San Antonio? ?? We're ready to deliver fresh insights and game-changing technology to help brands understand what is happening in that all-important shopping moment! Quit guessing at what is driving consumer behavior and find out by using videometrics. See and hear exactly what is going on in the shopping aisle. Also, don't miss our presentation with Nestlé Purina North America about the impact of private label in the pet aisle. You won't want to miss the insights from Rachel McAndrews, Benjamin James and Gram Bowsher. #nailbiter #shopperinsights #categorymanagment #brandmanagement #mrx
-
-
?? ?? Want to know what impact Private Label is having in the pet aisle??? Join us at the?Category Management Association?CMA|SIMA show, where we'll present with?Nestlé Purina North America?and explain the evolving dynamics of Private Label shopping in the pet category. This session will explore the role powerful insights stories can play in building a strategic retail roadmap and share key insights from a recent case study, highlighting the evolving role Private Label plays in the pet category. Walk away with actionable strategies to stay ahead in a competitive retail landscape. Don't miss Benjamin James, Rachel McAndrews and Gram Bowsher. We'd love to see you there! #nailbiter #shopperinsights #categorymanagment
-
-
Wow, it's hard to believe another year has flown by! 2024 has officially marked 10 years of Nailbiter! We're taking a moment to express our deepest gratitude to our amazing clients, incredible vendors, and, most importantly, our awesome Nailbiter employees. Each and every one on the team has worked tirelessly to make this year a resounding success. We're thrilled about our exciting plans for 2025, but we’ll have plenty of time to chat about those in the coming months. For now,?savor the special time with your family and loved ones as we close out another year. Here’s to a happy, healthy, and successful 2025!