Happy Nailsgiving.
Nail Communications
广告服务
Providence，RI 6,538 位关注者
Stay Curious ? Invest Thoughtfully ? Prove Creativity ? Embrace Growth
关于我们
Nail Where every brand finds its fascinating. We're experienced in persuading people to see brands and services in a new light, and keep them engaged. We've used creativity to get people to vote, donate blood, and get vaccinated. We've developed strategic insights to connect with the hearts of marathon runners and the stomachs of pickle lovers; we've renamed and redesigned both nonprofits and high-profile consumer brands. We live by four key tenets: Stay Curious, Invest Thoughtfully, Prove Creativity, and Embrace Growth. Clients include: Natural Balance Pet Food, Lifespan, Tradewind Aviation, Navigant Credit Union, New Balance, Rhode Island Foundation, CollegeBound Saver, New Bedford Whaling Museum, IGT, and Rhode Island Pro Soccer. If you’ve got big goals and need a partner who can help magnify your brand’s presence, we'd love to hear from you. We employ intelligent, self-aware, innovative humans that bring their good vibes and strong ambitions every day to create effective communication strategies and outputs for our clients. Interested in joining our team? Please reach out and introduce yourself.
- 网站
-
https://www.nail.cc
Nail Communications 的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Providence，RI
- 类型
- 私人持股
- 创立
- 1998
- 领域
- Advertising、Design、Interactive、Marketing Strategy、Social Media、PR、Production、Branding和Creativity
地点
-
主要
获取路线
63 Eddy Street
US，RI，Providence，02903
Nail Communications 员工
动态
-
We thought this idea might be too ambitious to shoot. Sweet Rickey and Kess said, "Hold my ARRI Alexa 35..." Coming soon.
-
Most people outside of advertising have no idea how much work goes into a brand campaign. But a pyramid? Sure, everyone knows that took thousands of laborers and years. Great Wall of China? We all nod at the mention of 2,000 years. Even Thanksgiving dinner gets proper respect: “Wow, you really went all out!” But an ad campaign? People guess: A day? A few days? It's more like an infinite loop of strategy sessions, creative debates, media planning, and production marathons with a small army of talent. Sure, it’s not brain surgery. It’s harder. #Advertising #Branding #Creativity
-
-
Trying to predict the implications of ever-improving AI can break your brain. It can also break your business. Our strategy is to keep experimenting, integrating and talking. Lots of talking. To anyone who knows more than we do or has an interesting perspective. If this is a conversation you're interested in, post in the comments. Or if you're shy, DM us.
-
Collaboration matters
Just upgraded to a new Mac and had an unexpected surprise when I downloaded Chrome—it pulled up all my bookmarks from 2005! It felt like a 19-year-old digital time capsule. One bittersweet discovery: my folder of bookmarked photographers. Most of the links are now dead, a reminder of how much the creative landscape has changed, especially with the rise of stock images and AI. I miss the days of collaborating with so many talented individuals. It also made me wonder—what will the “bookmarks bar” look like in another 19 years? Will it even exist?
-
-
?? Take a look at this beautiful campaign we’ve been working on for the The Preservation Society of Newport County. So what are you looking at here? Not a strategically brilliant, gorgeously crafted ad campaign. But the results of a strategically brilliant, gorgeously crafted ad campaign. If you don’t spend your days immersed in campaign analytics (lucky you), you might not see the beauty in this. So let us explain. Line 251 shows that the campaign has a click-through rate on Instagram of 1.57%. Is that good? Well, move over a couple columns and you see that the campaign CTR is 78% higher than the benchmark. So yes, it’s good. If you look at Facebook, the CTR of 6.53% is 625% higher than the benchmark. That’s great. Even the lowly banner ad in the campaign is outperforming the benchmark by over 2,000%. That’s absurd. Though it’s not on this chart, the ROAS (return on ad spend) for the overall campaign is over three—which means that for every dollar we spend on advertising, we generate more than three dollars in sales. We’re not sharing this to flex (OK, that’s nonsense. Of course we are. This IS LinkedIn, after all), but to demonstrate one of our agency tenets: Prove creativity. We are true believers that great creative work doesn't just look nice and give you the warm and fuzzies, it works like crazy. We’re very happy, but of course, we’ve got an ambitious client, Kevin O'Leary , pushing us to beat this campaign—both its effectiveness and its creative standards. And that’s exactly the kind of challenge we adore. (So, what was the work that generated these killer results? Well, we want to let the data enjoy its rare time in the spotlight, so we’ll share it next week.)
-