Teamfluence?

Day 3 of Building in Public with Clay.com: Automating LinkedIn Profile Visitors into Pipeline Opportunities Today, I got some help from my teammate Ross Wimer to help me build a webhook workflow that pushes LinkedIn profile visitors from Teamfluence? into Clay. Why is this useful? People viewing your profile might be curious about what you do, but that doesn't mean they’ll reach out. So why not meet them halfway? Here’s how we set it up: ??TeamFluence captures profile visitors ??A webhook sends that data into Clay ??We filter visitors against our Ideal Customer Profile (ICP) ??We enrich data for emails, job titles, and phone numbers ??We reach out with personalized follow-ups And it works. Last week, Deisy Lewis ran this exact play—sent emails to her profile visitors—and it led to a booked meeting. That meeting turned into a proposal. Do you think this would be useful in your sales process? Let me know in the comments.

Warm vs. cold leads: The right way to blend them Most outbound teams treat cold and warm leads as separate. That’s a mistake. The best outbound engines don’t just send cold emails. They layer cold outreach on top of existing warm signals. Because when someone already knows you, response rates soar. Here’s how I build a warm, all-bound system that works. First, I track warm intent signals: site visits, LinkedIn activity, and engagement. I use tools like Teamfluence? and Trigify.io to monitor buying signals. If a company is talking about or engaging with posts about a solution, they’re primed to respond. Then, I enrich that data with outbound prospecting. I find the right decision-makers and verify contact details. Now I have two key elements: intent and access. Instead of a cold email, I send a warm one. It references the topic they've engaged with, making it impossible to ignore. Response rates jump. Meetings book faster. Deals close easier. Outbound isn’t about volume. It’s about timing and relevance.

BetterContact’s first 50 customers came through pure, cold outbound. Next 100 customers from inbound-led outbound. Here’s a breakdown of what we’re doing on both fronts: COLD OUTBOUND In my experience, until you reach PMF, outbound is your best shot, for 3 reasons: (1) Great feedback loop Early-stage (especially pre-PMF), you don't know if your offer is ACTUALLY valuable to the market - you NEED to talk to your ICP. Outbound is the best way to get feedback and interact with ICP. Inbound works well when you have a proven concept and want to replicate and scale on the same persona. ?(2) Lowest cost Once you set up your outreach infrastructure (which is easy) and find a good power dialler, you can scale infinitely at a marginal cost increase per contacted prospect, especially on the email side. Creating a content machine takes time, and ads are expensive. (3) Easy to measure You don't only see who positively responded, but sometimes you get an actual response with feedback and stimulus (or any type of insult). One meeting with a prospect is worth more than 1000 ad impressions. All you need to get started is: 1. A lead source (Apollo/LinkedIn/Google Scraping) 2. An enrichment tool (use BetterContact) 3. An outreach tool (Instantly.ai/Saleshandy/Smartlead) INBOUND-LED OUTBOUND At the beginning of 2024, after our first 50 customers, we already had a good idea of what's working. This is where we doubled down on content. As a lean team, it’s super important to get the largest leverage possible. Our playbook is pretty simple: 1. Teamfluence? to capture LinkedIn engagement 2. Clay or Genesy to qualify & score the engagement 3. Breakcold to manage ICP leads on LinkedIn Adding the inbound layer to feed our outbound machine allowed us to go from cold to warm outreach and significantly increase our win rates. We’re definitely gonna be doubling down on the inbound-led outbound playbook moving on. Are you using a similar strategy? ??

Outbound isn’t a department. It’s a workflow. Most sales teams still treat outbound like it exists in a vacuum. - The SDR team does its thing. - Marketing runs separately. - Data and RevOps sit in the background. But outbound works best when it’s fully integrated into the way a company sells. The best teams aren’t running outbound as a siloed function. They’re embedding it into marketing, sales, and RevOps, so outreach happens at the right time, to the right person, with the right context. A prospect doesn’t just wake up one day and decide to book a meeting. Before they ever get an email, they’ve likely: - Engaged with a LinkedIn post - Clicked on a competitor’s ad - Visited a pricing page - Researched the problem on Google Most outbound teams ignore these signals and just blast sequences. The best ones track them and reach out at the perfect moment. Here’s what that looks like... Outbound, when it’s fully integrated: - Marketing & outbound are synced. - SDRs don’t chase cold lists, they re-engage leads who showed intent but never converted. - Someone clicks an ad? That data triggers outbound. - Someone interacts with a LinkedIn post? That person moves into a sequence. Tools like Vector ??, RB2B, and Trigify.io surface these signals automatically. Data & ops power outbound decisions. Before a prospect gets an email, they’re enriched, verified, and scored. If they don’t meet the criteria, they don’t get contacted. This happens inside Clay using Findymail. Outbound is multi-threaded. It doesn’t stop at email. SDRs reach out on LinkedIn, phone, and social, all timed around buying signals. When a lead is ready, they’re surfaced in Salesforce or HubSpot for follow-up. Outbound isn’t just about sending emails anymore. It’s about tracking behavior and responding at the right time. The tech stack that powers it: To make this work, outbound teams need to be as data-driven as marketing. - Website & ad intent tracking: Vector ??, RB2B - Buyer engagement tracking: Trigify.io, Clay, LinkedIn Sales Navigator, Teamfluence? - Data enrichment & verification: Clay, Findymail - Automated outreach & sequences: Instantly.ai, HeyReach - CRM & SDR workflow automation: HubSpot, Salesforce, Pipedrive The teams winning in outbound today aren’t the ones sending the most emails. They’re the ones embedding outbound into every part of the GTM motion. Where does outbound sit in your GTM motion? Siloed, or fully integrated?

What you think works vs. what actually works ?????? ?????? ?????????? ?????? ???????????? ???? ???????? ????????????????: Mention their local weather Compliment on every person they hired in the last 6 months Mention any of their latest company articles ?????? ?????? ???????????????? ???? ???????? ????????????????: Clearly reference their business pain points and ICP-specific problems Identify and leverage real-time triggers from following tools(Teamfluence?, Trigify.io, Instantly.ai, Clay,CommonRoom) Provide immediate solutions related specifically to their problems Make people WANT to reply. Don’t force them.

Less than 2% of inbound traffic converts. Here's how to unlock the other 98%: You spent all this time and money driving website visits… and then what? They leave... No form fill. No demo booked. No conversion. Most businesses just accept it. We don’t. We get 30k inbound visitors per month through: →?Paid Ads →?SEO (Blogs, AI tools lists) →?Content Marketing (LinkedIn → now expanding to YouTube) Most visitors won’t fill out a form. That's life in B2B. But that doesn’t mean they’re not interested. This is how we find out who they are: - Fibbler (also testing Vector ad signals) → To track who engages with our ads. - RB2B, Vector ?? & Koala → To reveal anonymous website visitors. - Trigify.io & Teamfluence? → To track LinkedIn post engagement. 1. Once we’ve identified them: We enrich & qualify them using Clay. Then re-activate them through outbound and retargeting ads. 2. For the rest that end up filling out our website form: I implemented Default to instantly enrich, qualify & route website leads to the right workflow. - Bad leads? → Sent to a low-ticket landing page (coaching program). - Good leads? → Instantly connected to a sales rep. Even after all this work, not everybody books a meeting... Crazy, right? But that's fine, here's how we bring them back: → Hyper-segmented nurture sequences (Clay + Customer.io). They go through Clay for enrichment & qualification. I use Perplexity for automated deep account research. Then, send data back to Customer.io for hyper-personalized e-mail sequences. If they make it pass our 10-day lead nurturing sequence, they will be added into our long-term nurture pipeline & newsletter. Best of all is that this workflow works 97% on autopilot, adding tens of thousands in new MRR. What are you doing?

Top 4 LinkedIn Tool Categories ?? Outreach: 1. GetSales.io 2. HeyReach 3. Expandi.io 4. La Growth Machine Social Signals: 1. Teamfluence? 2. HoneyPipe 3. Common Room 4. Captain Data Content Creation: 1. Kleo 2. Taplio 3. MagicPost 4. RedactAI Engagement: 1. Letterdrop 2. Lempod 3. Podawaa 4. Linkboostpro StackOptimise ??

How we book 20+ meetings per month with 2h of work and turned it into $100'000 last month ?? # 1 Content Last year we lost out on 6 figures in revenue. At least. We only started to take LinkedIn seriously in Q2 Since then, it became a major part of our GTM strategy It pays off: → 3x followers → 200k impressions per month → 23% revenue from LinkedIn Inbound We created our own Content Agent that writes most of our posts I review it quickly and post it Takes 30?min per week. ?? # 2 Collect Leads If you viewed my profile commented on a post or left a like Teamfluence? collect all the leads and sends it to Clay It's like RB2B for LinkedIn ?? # 3 Enrich, Qualify and Personalize Clay automates everything → Qualify the lead if they fit our customer profile → Find and validate the email address → Personalise the message → Send to campaign ?? # 4 Engage Leads We enrol the leads in our best performing campaign. The conversions are 166% higher than before The tools? Smartlead for emails HeyReach for LinkedIn ?? # 5 Sync Positive Replies We created our own Tool (InboxManager) to use AI an all replies ? Positive? ?? Sync to HubSpot This way we have all the data in our CRM and can report where our revenue comes from. ?? # 6 Win Deals We win 68% of all our deals. 20% come from this Allbound flow alone # Summary There is ONLY one manual step in this entire workflow. Copy/paste the LinkedIn content our AI wrote The rest is FULLY automated. Every. Single. Step. It feels like we're printing money. with 0 effort Should I post a video about this in detail? Comment your thoughts below??

???Steven Morell on Breaking Silos and Building Cross-Functional Teams Teamfluence? CEO Steven Morell leads with a simple but powerful principle in part 2:?every role serves the customer.?Developers join sales calls, salespeople learn the tech, and marketing collaborates directly with product. No silos, no excuses. This approach comes from Steven’s hard-earned lessons as a sales leader, where isolating product teams led to wasted effort and customer churn. Now, he ensures everyone at TeamFluence works together to solve customer problems—because in 2025, knowing Python isn’t enough. You’ve got to “speak human.” ???Watch the interview for Steven’s take on #leadership, collaboration, and interviewing in the age of AI and fake identities.

???#Leadership Done Differently: Steven Morell of Teamfluence? Part 1 Steven Morell isn’t your typical CEO—he’s the kind of leader who tears down silos and brings everyone to the table. At?TeamFluence, Steven ensures that every role in the company—marketing, sales, customer success, and even software development—has a say in shaping the business. From coding the product's first version to hosting meetings where developers, marketers, and salespeople collaborate directly, Steven’s approach proves that breaking down barriers drives smarter decisions and better outcomes. In this segment, Steven explains how his desire to harness his team's social media influence to increase marketing reach resulted in an MVP and an unexpected first sale. He then explains how he designs his organization to encourage collaboration between his team members. ???Catch the interview to hear how he does it—and why it works.