What's your Brand's Visual Language? 90% of B2B brands say their branding and marketing is inconsistent! Avoid moving into 'Forgetaville'. Our latest blog by Bobby Alexiou and Creative Guru who has been creating distinct brands and working with top brands his entire career. #brandvisuallanguage #brand #consistency #founders #brandexperience #brandbuilding #growthdesign #semiotics #colors #icongraphy #iconicbrands #typography #wordmark #voice https://lnkd.in/dR64n_4X
Mylo Tango
营销服务
Mylo Tango is a growth design firm accelerating valuations of Founder-led companies.
关于我们
We design for growth by offering 3 Accelerator Programs, a Launch, Growth & Scale Accelerator as well custom programs to meet Founders needs.
- 网站
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https://www.mylotango.com/
Mylo Tango的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Greater New York Area
- 类型
- 自有
- 创立
- 2022
- 领域
- design、Branding、growthdesign、process mapping、organizational design、operations、marketing、sales、customer acquisition、customer experience journey、raising capital、crowdfunding、strategy和business transformation
地点
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主要
US,Greater New York Area
Mylo Tango员工
动态
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What is Old is New… Better yet, for most, it’s comfort food. In a bold move to reignite its brand essence, PepsiCo has returned to its classic 1962 logo, embodying the timeless adage "what's Old is New." This decision was more than just a nod to nostalgia; it was a strategic choice to infuse the brand with confidence and energy. The most strategic decision was to infuse the Pepsi word mark with the blue and red globe, rather than keeping them disconnected as in the previous logo. Alongside this logo change, Pepsi has also undergone a transformation in its color choices across all brand channels. Recognizing the importance of bold and confident color selection, Pepsi has revamped its visual identity to make a striking impact across various platforms. Vibrant shades of blue and red now dominate its packaging, advertisements, and digital presence, ensuring that the brand commands attention wherever it appears. Moreover, the reintroduction of the old logo acts as comfort food for consumers, evoking a sense of familiarity and nostalgia akin to revisiting cherished memories. The 1962 Pepsi shape is iconic and highly memorable, enhancing the emotional connection with consumers. Even their new imagery surrounds itself with memorable icons, such as hamburgers and fries, evoking the cozy feeling of indulging in classic tastes. This nostalgic element further reinforces Pepsi's connection with its audience, fostering a deeper emotional resonance. This comprehensive rebranding effort not only reaffirms Pepsi's position as a leader in the beverage industry but also ensures that it's no longer silent at the shelf. By captivating audiences with its timeless logo and vibrant color palette, Pepsi reflects its unwavering commitment to boldness, confidence, and unapologetic enjoyment, resonating with consumers worldwide. #pepsico #growthstrategy #branding #branddesign #brandbuilding #mylotango
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Huge congratulations winning the Beverage Brand of the Year and the Commercial Leadership & Excellence Awards at the KIND Gala & Awards 2023! Your double triumph is a testament to your outstanding commitment and incredible dedication. Marc Ross Jocelyn Tse Eric Frape David Pilchuk Electric Brands Inc. [Sweet Justice] Your visionary leadership and unwavering dedication to crafting exceptional beverages while fostering community-driven excellence have set an exceptional standard in the industry. This recognition truly celebrates your impact, not just within the beverage realm but in inspiring others to strive for greatness. Your success is a reflection of your team's hard work, dedication, and the profound impact you've made. We're incredibly proud to be building this brand with Sweet Justice (and the EBI team) and eagerly anticipate your continued success and innovation. Cheers to your phenomenal achievements and the incredible journey ahead! YOUR Partners in growth and defying the status quo - Mylo Tango Bobby Alexiou Chad Grenier #drinksweetjustice #mylotango #kindawards2023 #kindmagazine #beveragebrandoftheyear #commercialleadership #excellence