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The dark side of AI is targeting your business. Learn how to protect it. I joined forces with Intel to uncover: 1. The evolving AI threat landscape ? Manipulative content — Hackers use generative AI to create believable phishing emails and deepfakes ? Advanced attacks — Polymorphic viruses change features to evade detection ? Ethical concerns — AI makes it easier to conduct social engineering attacks and spread malware 2. How Intel vPro? addresses these threats ? Hardware-level security — Detects attacks at the lowest layer to prevent system infiltration ? Real-time detection — The neural processing unit (NPU) in the Intel-powered AI PC’s enables local threat detection ? Remote management — Intel Active Management Technology (Intel? AMT) allows IT to deploy critical updates globally 3. Practical steps for businesses ? Employee education — Train staff on the risks associated with generative AI ? Robust security strategies — Start protection from the hardware up ? AI-assisted operations — Use AI for predictive maintenance and threat detection ? Recovery plans — Ensure you have backups and remote management in place I learned valuable insights from my conversations with: Emily Ryan → Security Specialist at Intel → Shared insights on recognising and preventing AI-powered attacks Jimmy Wai → Expert on the Intel vPro? platform → Explained how Intel's technology offers out-of-the-box security features Key takeaway: Ignoring AI in your security strategy leaves you vulnerable. Embracing AI and starting from the ground up means protecting your employees without compromising user experience. Follow me Alex Banks for daily AI highlights & insights. You can check out the Intel AI PC here: https://intel.ly/3S58Ldd. #IntelvPro #IntelAmbassador

Are you living app-ily ever after with your mobile marketing strategy? You should be: the UK mobile market is booming. Mapping out mobile maturity and incorporating deep links are just two ways to take the guesswork out of app growth in 2025. Find out more in Branch’s new report here. https://lnkd.in/ekn267UG

AI is advancing faster than ever. It's easy to feel overwhelmed trying to keep up. I realised that to stay ahead, I needed more than just reading articles or watching the occasional video. I needed structured learning. So, I decided to dive into some courses that offered both depth and practical application. Here’s what made a difference for me: 1. Generative AI for Business Transformation → Understand the implications of GenAI in shaping business strategy → Gain exposure to ChatGPT, Gemini, CodeWhisperer, Stable Diffusion & other key tools 2. Applied Generative AI Specialization → Master GenAI-enabled application development with 60+ exercises and 7 industry-relevant projects → Explore prompt engineering, RAG, and LLM fine-tuning 3. Professional Certificate Program in Generative AI and Machine Learning → Learn tools like ChatGPT, Midjourney, Python, and more → Exclusive hackathons and “ask-me-anything” sessions 4. Post Graduate Program in AI and Machine Learning → Ranked #1 AI & ML Certification Program online by Career Karma → Learn in-demand skills such as machine learning, computer vision, and prompt engineering 5. Advanced Executive Program In Applied Generative AI → Master Python fundamentals, LLMs, prompt engineering, and advanced GenAI tools → Build an end-to-end RAG-based application through hands-on projects 6. AI & Machine Learning Bootcamp → Gain an in-depth understanding of key AI concepts for career growth → Live classes in ML, deep learning and GenAI delivered by industry experts 7. Professional Certificate Program in Data Analytics and Generative AI → Master 15 key tools and packages, including SQL, Excel, Python, and Power BI → Best-in-class training on GenAI and its applications in analytics My takeaways: ? Stop jumping between random tutorials without a clear path ? Start investing in structured courses that offer practical applications ? Focus on applying what you learn through real projects Anyone can read about AI, but immersing yourself in comprehensive learning transforms how you think and work. If you're looking to upskill, consider exploring courses that align with your goals. I enjoyed taking Simplilearn’s GenAI courses:? https://lnkd.in/e2ZhU4ag You’ll receive program certification for completion. Follow me Alex Banks for daily AI highlights & insights.

You won’t believe who’s buying the most ad space in our games… It’s Walmart. And right behind them? Amazon, Temu, AliExpress, Samsung are all betting BIG on gaming and accessing traffic through AppLovin, Unity, and major exchanges. ?? BUT there’s a catch. They’re putting ad dollars into banners, a low-value inventory type compared to video. Why? Networks haven’t (yet) cracked the code on e-commerce video CPMs to make high-engagement traffic worth their spend. Here’s my prediction: once that nut is cracked, e-commerce buys in gaming will hockey-stick.

???Brand-new from Copilot: A more helpful, personable, and enjoyable experience. ? Here's what advertisers should know: ?? We improved the separation between organic and sponsored results. We know earning and maintaining users' trust is key, and this update reinforces our commitment to that trust. ??Before an ad block is shown, Copilot will show the user how the ad connects to their conversation,?making advertising a helpful and complementary part of chat experiences. ??Plus, ads are now taking into account?someone's entire conversation with Copilot, not just the last prompt someone used, to improve ad relevancy and personalization. Check out the video and link in the comments for more in our announcement blog post!