Streaming is complicated for pretty much all of us, whether tech savvy or not. MyBundle guides the consumer during this industry transformation by offering customized bundles of streaming services based on a user’s set of circumstances, without overwhelming them.? This allows the consumer to cut through the clutter and save serious money. We also help all streamers discover new content on their existing services, eliminating the pain of "what should I watch next" with our mobile app. We partner with Broadband Providers large and small (265+ partners) to help them attract and convert new broadband customers, using our tools in addition to or as a replacement for their own branded TV services. We help reduce the friction of cord-cutting and embolden consumers to make the jump from their current Cable or Satellite providers, unlocking the 50 million current TV households as potential broadband customers. Our partners get all the benefits of helping their customers and prospects navigate this new streaming world without any of the headache or work. At the same time, MyBundle provides streaming services a platform to reach their potential consumers in a highly curated, efficient and direct way - not just helping consumer discover new services, but subscribe, bundle and more.? Streaming is still just too complicated, and our platform helps simplify it all, creating value for consumers, streaming services and ISPs.
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MyBundle转发了
The fourth-largest broadband ISP in the country, Brightspeed, will be offering its fiber Internet customers a $20 streaming credit via the MyBundle platform this holiday season. The credit will be redeemable through the MyBundle streaming marketplace, and can be applied to new or existing services, the company said.
MyBundle转发了
Some thoughts for broadband providers (or any subscription service providers) about Brightspeed's announcement that they are thanking every one of their customers with $20 in streaming TV credits. - It is hard to justify budget for and track return on pure gratitude like this. Just as it works with the individual relationships in our lives, we have to believe it works with customer relationships. - There is so much joy in a gift of streaming TV. Think about programs you deny yourself, how you would indulge and what you might discover. (I think about how I weirdly drew the line on my monthly budget at Disney+ and how much more my kids seemed to like me when I gave them more Lin-Manuel Miranda.) - As Dan Ariely, Indra Nooyi and others have taught us, joy, discovery and humanity (streaming TV, free pizza, thank you cards...) drive better results than more quantifiable cash and cash equivalents (months of service, service credits, discounts, Visa cards) and cost less. - MyBundle takes care of everything. Thanks to Catie Deist, Carolyn Boulle McCoy and Brightspeed for being a great provider and partner and for trusting us with such an important campaign.
MyBundle转发了
Exciting news from MyBundle partner Brightspeed, the nation’s fourth largest fiber broadband builder (they're building a lot of fiber!!!) This morning they announced a new customer appreciation program, offering $20 of streaming credits to their fiber internet subscribers through MyBundle’s Streaming Choice platform - just in time for Black Friday streaming deals. Helping deliver real value to customers in a cost-efficient way is what MyBundle is all about, but it's our broadband partners that are doing the heavy lifting, whether offering choice, excellent service or even bringing high speed internet to those who have never had it before (Brightspeed checks off all 3) In this case, the idea to utilize Streaming Choice to say "thanks for being a customer," no strings attached, came right from the team at Brightspeed, showing how they really are putting their customers first. H/t to Courtland Madock, Steve DeCaspers, Catie Deist, Carolyn Boulle McCoy and the rest of the Brightspeed team for the idea and making this super easy to launch. Check out the press release in comments below for more details, and, as always, reach out if this is something you would like to learn more about! #Streaming #Partnerships #Innovation #CustomerExperience
Through our channel of more than 270 broadband provider partners, MyBundle helps more than 13.5 million internet customers make sense of all their streaming television options. More than a million of these customers have used our Find My Bundle recommendation tool to find out which streaming services would give them all the live programming they need at the best price. In the process, these folks have told us who is in their household, where they live, whether and how they currently stream and all the channels that matter to them. That gives us and our broadband partners invaluable insights at the customer level and some fun insights at the aggregate level too. We shared some of it with our friends at Hub Entertainment Research...
Want to know what America’s streaming habits reveal about viewer priorities across the country? ???? We’ve partnered with Michael Goldstein of MyBundle, to analyze the unique viewing insights from over 1 million users—uncovering fascinating regional trends and changing preferences for personalized streaming bundles across the country. For example, Alabama’s all about sports, Texas leans into Fox Corporation, and California’s tuned to MSNBC. Meanwhile, Mississippians are the biggest Hallmark Media fans, and Connecticut is most likely to consume Food Network—highlighting just how personal streaming choices are across the U.S. Dive into the full report at ?? HubIntel.Substack.com ?? to discover what matters most to viewers today—and what it means for the future of streaming.
Our newest partner, PRTC (Palmetto Rural Telephone Cooperative Inc) clearly understands the meaning of a committed relationship. They organized a cooperative over seventy years ago to meet the need for telephone service in rural Colleton County, South Carolina. Today they are delivering fiber internet. They hired Jason Dandridge over thirty years ago as a staff engineer. Today he is the CEO. They started partnering with MyBundle in just the last couple of months to help their customers simplify streaming TV. We feel quite good about the long term potential here. Dewey Ford, Joel Braun and team, let's go!
Our newest partner, Gibson Connect, might be the living opposite of the typical large telco. They are a local, not-for-profit, member-owned and member-controlled cooperative bringing fiber internet to counties in west Tennessee and west Kentucky. And they are accessible and helpful at every turn, communicating with their customers ceaselessly through a public forum on their website, offering tips on avoiding scams and maintaining a secure wifi network through social media and even hosting live Streaming 101 classes in the community...with a humble assist from MyBundle! Rita Alexander, Scott Goff, Charles Phillips and team, thanks for including us. (By the way, look at how good those logos look together. That's how you know it's right.) We are excited to help you help your customers choose, manage and enjoy streaming TV.
Black Friday is less than a month away. Credits on streaming TV services will be worth as much as 8x normal. ?? (Last year, for example, Hulu went from $7.99/month to $.99/month) That means ISPs have as much as 8x the incentive for customers to order or upgrade. And 8x the value on a thank you ?? (or an apology ?? ). Upgrade campaigns are quickest and simplest to execute and likely offer the best return on investment. MyBundle makes it all even quicker and simpler with all the creative assets you need (from digital to emails to postcards and door hangers) and all the heavy lifting on customer communication and redemption. ?? It is a unique opportunity. We can help you capitalize. ?? If you are new to MyBundle, reach out to Bruce Littman. If you are a partner, talk to your success manager. (PDB in the ad below is our demo brand. Your logo and your colors would automatically be incorporated on any of our marketing materials.)
This is a nice example of how a grand mission and major change require a lot of modest contributions along the way, a lot of links in the chain. Our newest partner, SOUTHERN OHIO COMMUNICATION SERVICES, INC (SOCS) and its CEO, gary cooper have an ambition to bring fiber to the hills and valleys of southern Ohio, improving the way people are educated, receive medical treatment, engage with each other and more. They are bridging the digital divide. But a lot of people can't enjoy that step up from cable internet if they can't figure out how to replace their cable TV. That's where MyBundle comes in. We're helping SOCS customers figure out how to get their live programming, sports and local channels from streaming TV so they can save money and get all the rich benefits of fiber internet. Thanks to SOCS and Steve Williams for doing what you do and for making us feel even better about doing what we do. ??
Every ISP should have some position on video (TV). You just want to know where your prospects and customers are coming from and what problems they are trying to solve (likely to switch to or stick with your internet service) and whether and how you can help. This webinar with our own Jason Cohen will provide some insights and provoke some thoughts.
Calling all broadband providers! Are your customers still puzzled by the streaming landscape? (hint: yes) Is the TV landscape changing every week? (Yes again) Many consumers won't consider switching internet providers until they know how to access live TV seamlessly. And with 87% of consumers looking to ISPs for guidance, there's a huge opportunity to build trust and drive growth for all. That's why we're thrilled to sponsor a webinar with Telecompetitor on November 6th at 3 PM ET, where we'll dive into everything ISPs need to know about streaming success! Here's what you’ll gain from attending: ? Demystifying the streaming landscape — break down the complexities and help customers navigate their options. ?? Understanding TV's role in broadband decisions — learn how TV and streaming influence customer choices. ?? Leverage streaming to drive customer adds, upgrades, and delight — turn streaming services into a growth engine for your business! Whether you have your own TV service or you're exploring other options, this webinar is for you. ?? Don’t miss out! Register today: https://lnkd.in/e-Af2qdP Let’s navigate the future of TV together! ???? #Webinar #Telecompetitor #StreamingSuccess #ISP #Broadband
Sometimes you get a partner that you just want to point to and say, “That! Everyone do that!.” Take LiveOak Fiber, for example, our newest MyBundle broadband partner. They are raising tons of capital to bring even more lightning-fast fiber to their communities in Georgia and Florida. They are taking our tools and resources to simplify streaming TV and layering on wonderful articles and videos of their own to simplify it even further. (Garret O'Leary, MBA, you complete us.) They are even giving away Roku streaming devices! (Although, by the way, talk to us about that. We can help.) Garret, Thomas Allen, Madilyn Schexnider, Michael Shorey, JR Smith, thanks, yes, more please. Let us know if you need us.