myautoIQ

In the car dealer industry, "personalization" and "hyper-personalization" are terms that get thrown around a lot—often without delivering on their promise. Targeting ads or emails based on a shopper's inquiry is frequently labeled as hyper-personalization. But does it truly influence the car-buying journey? Sure, sending options might help a few buyers who are ready to make a decision. But for the majority, it falls short. Car shopping isn’t like ordering a pepperoni pizza, where showing someone their favorite topping can trigger an impulsive decision. Car buying is an involved, deliberate process. Most buyers take 90-120 days to make their purchase, weighing multiple factors like: -Make and model preferences -New vs. used vs. CPO options -Lease vs. purchase decisions -Budget, pricing, and special offers -Dealership reputation and convenience True personalization in automotive retail should go beyond basic retargeting. It should guide and influence buyers throughout their journey, addressing their evolving needs and questions at every stage. At #myautoIQ, we believe the key to authentic personalization isn't just knowing who the buyer is—it's about delivering the right content that resonates, educates, and supports their decision-making process. Go beyond the hype. Drive meaningful, effective personalization with myautoIQ. #AI #personalization #automation #dealerships #automotiveretail

AI is Everywhere, But How Do Dealers Cut Through the Noise? Across dealership functions, #AI promises better customer experiences, increased revenue, and reduced business costs. But let’s face it—everybody is talking about using AI these days. So, how do dealers move beyond the AI buzzwords and get past basic applications like PPC, chat, and conversational AI? Sure, tools like ChatGPT are fun to experiment with. But for businesses, AI needs to deliver more than just novelty—it must provide real, measurable value. When evaluating AI-powered solutions, dealers should ask: ? Does it deliver measurable business outcomes? ? Does it automate tasks to maximize my team’s efficiency? ? Can it enable new capabilities we never thought possible? ? Does it drive cost efficiencies? ? Does it enhance the customer experience? ? Does it optimize ad and marketing spend? At #myautoIQ, we’re excited to partner with dealers to go beyond the hype and unlock AI’s true potential. The future is here—let’s make it count. #AI #automation #dealerships #efficiency

The energy and excitement at the #myautoIQ booth at #NADA2025 were incredible! A special thank you to all the customers—whether you stopped by and spoke with dealers considering myautoIQ, shared video feedback on the business value, or asked your 20 Group members to meet us. Your endorsement means everything! In past NADAs, dealers were often curious—or even hesitant—about #AI and #automation. But this year felt different. #AI is no longer a futuristic concept; it's now seen as a critical tool for running efficient dealership operations. The conversation has shifted from "Should I use AI?" to "How does your AI work?"—a clear sign that dealers are looking past the AI smokescreen and moving beyond basic applications like PPC, chat, and conversational AI. The industry is moving fast, and it's exciting to see dealers embracing #AI to drive smarter, more efficient operations. We are thrilled to be on this journey with our customers at #myautoIQ! #myautoIQ #NADA2025 #dealerships #AI

#myautoIQ is looking forward to great conversations with dealerships from across the country this weekend at NADA 2025. We're curious about how dealers think about things like long-term follow-up, reviving lost leads, and reactivating undecided shoppers. Meet us at Booth #8631 and let's have a chat! #nada2025 #dealerships #AI #automation #myautoIQ

Meet #myautoIQ at NADA 2025 to understand how our technology gives dealers the potential to turn lost leads into revived opportunities. myautoIQ's long-term follow-ups effectively guide the car buyer's journey. Our predictive technology leverages data, AI, and automation so that every message the buyer receives from your dealership influences their purchase decision. Stop by Booth #8631 to learn more or pre-book a meeting here - https://lnkd.in/eBsPq7Dj. #nada2025 #dealerships #AI #automation #myautoIQ

Come join the #myautoIQ team! We're hiring for a Marketing Associate who will thrive at the intersection of marketing, technology and auto retail. The Marketing Associate will play a major role in supporting product marketing as we rapidly expand our customer base. Visit https://lnkd.in/dP7WtqmG to apply. #marketing #automotive #technology #hiring

#myautoIQ will be at #DigitalDealer2024! Check us out at Booth #314, and get a glimpse of the power of long-term lead follow-up technology. To book a meeting with us ahead of time, please visit https://lnkd.in/eixy3jGW. #DigitalDealer2024 #DigitalDealer #AutomotiveMarketing #AI #automation #dealerships

#UrbanScience recently released a study confirming what we at #myautoIQ have known for a long time. Content is king! The study revealed that car shoppers have real concerns and are looking for specific information when they are in the market for a vehicle. When following up with leads, car dealerships have a huge opportunity to break through to shoppers with messages that address their individual wants and needs. For more on how car dealerships can use content to nurture leads into buyers and loyal customers, please take a look at our latest blog post. #UrbanScienceStudy #UrbanScience #PaschGroup #PCGDigital #BrianPasch #cardealerships #content #AI #automation https://lnkd.in/e8AvbZCG

We are thrilled to announce that Kalyan Dasika has joined myautoIQ as our Lead Product Engineer, where he will play a pivotal role in developing our next-generation nurturing platforms. Kalyan brings 15+ years of experience in agile product development, making him an exceptional addition to our team. Kalyan’s expertise and track record of delivering innovative solutions will be instrumental as we continue to advance our platform capabilities. His deep understanding of product engineering, coupled with a passion for driving efficiency and quality, aligns with our commitment to providing cutting-edge tools that empower our auto dealer customers to achieve greater success. We are confident that Kalyan’s leadership and technical acumen will significantly contribute to the evolution of myautoIQ’s product offerings. Please join us in welcoming Kalyan to the myautoIQ family. We are excited to see the impact he will make in shaping the future of our technology.

#myautoIQ was thrilled to see the recent #UrbanScience study surface some very important but less talked about challenges facing car dealerships. Lead conversion is at the top of the list of challenges. We can't think of a dealership not focused on getting better at converting leads. Check out the #myautoIQ take on the keys to converting dealership leads, where we break down insights from the new study and offer the perspective that we have gained after doing lead follow-up analysis on more than 10,000 dealerships. #UrbanScienceStudy #UrbanScience #PaschGroup #PCGDigital #BrianPasch #autodealerships https://lnkd.in/eshKUxvP