Adverity

Spring has ???????????? sprung ?? ?? Ready to grow your marketing effectively? ?? In our latest episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Scaling smart starts with the right foundation. Learn more in our latest episode. ?? Watch the full episode now: https://lnkd.in/ecPeEymH

We're helping serve insights on a ???????? platter with Barilla and OMD ??? Didn’t you hear? Our friends at Barilla Group and OMD just took home Gold at The Drum Awards for Digital Experience in the Marketing category with MMROI—a groundbreaking project redefining marketing efficiency with AI and data analytics. How did we help? ?? ?? By partnering with OMD, BIP, EY, and Adverity, Barilla Group developed a scalable and secure media data lake, unifying data across digital, social, and traditional media. A centralized approach streamlined data collection, enabled AI-driven insights, and introduced real-time scenario planning. This lead to smarter budget allocation, faster insights, and a stronger data-driven culture. ?? Read more about the award-winning project: https://lnkd.in/eVNgf4mJ #MarketingData #AIinMarketing #DataDrivenDecisions #TheDrumAwards xx-misc

Why is retail media gaining momentum? ?? ?? ?? Retail media is becoming a must-have for brands looking to maximize impact. But what’s driving its rapid growth? In our latest season of The Undiscovered Metric, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and founder of Barcarolle consultancy, to break it down: ?? Access to first-party data – As third-party cookies disappear, retailers’ rich customer data is becoming essential for precise targeting. ?? Measurable results – With ads placed at the point of purchase, brands can directly connect campaigns to sales. ?? Full-funnel marketing – Retail media isn’t just about conversions—it’s also driving brand awareness, engagement, and long-term loyalty. With its ability to combine data, commerce, and advertising, retail media is set to reshape the future of marketing. Watch our full episode: https://lnkd.in/eM8dY5NG xx-misc

? 10 Days to Go! ?? ?? Don’t miss our upcoming webinar with Walmart Connect! Learn how Walmart Connect and Adverity can power businesses with crisp marketing insights. Join Harry Clayman, Senior Manager Ad Partnerships Measurement at Walmart Connect, and Dayo Fordah, Product Marketing Manager at Adverity, as they dive into: ?? Insights into Walmart's reach and unique omnichannel audiences ?? An overview of Walmart Connect advertising and closed-loop measurement solutions ?? How to connect to and unify Walmart Connect data with your other channels? ?? Using Adverity Data Quality for extra-strength data validation ?? March 20 at 3pm GMT / 11 am EDT Don’t miss out on this opportunity to freshen up your marketing data. Register now: https://lnkd.in/e5QxCnjU #marketinginsights #datadriven #walmartconnect xx-daql

?? Happy Employee Appreciation Day! ?? From driving data-driven success to fostering a culture of innovation and collaboration, our team is at the heart of it all. Every day—but especially today—we’re celebrating our team's incredible talent, dedication, and teamwork. A huge thank you to our team for making #LifeAtAdverity truly special. ?? #EmployeeAppreciationDay xx-embr

Stellar data, stellar decisions—automation keeps everything in orbit ?? ? As marketing grows, so does the complexity of managing data. Manually pulling reports, fixing errors, and juggling platforms aren't just tedious—it slows you down. Strong data management keeps everything in motion. With automation, marketers can ensure data is accurate, accessible, and ready for action—without the heavy lifting. What is data management? It’s the process of collecting, organizing, and maintaining data to ensure it’s accurate, accessible, and ready for analysis. ? Reducing human error ? Ensuring real-time accuracy ? Standardizing data across platforms ? Supporting scalable growth The role of automation: Manual data processes don’t scale. As data volume increases, automation helps by: ?? Pulling data automatically from multiple platforms ?? Standardizing naming conventions for clean reporting ?? Monitoring data quality in real-time ?? Reducing the time spent on manual updates From real-time insights to scalable workflows, the right foundation helps teams launch campaigns with confidence (and without the chaos). Learn more here: https://lnkd.in/eVUDigMq xx-dafo

???? “If an ROI looks too good to be true, it probably is.” – Sarah Mansfield, Founder, Barcarolle consultancy In our latest season of The Undiscovered Metric, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and now the founder of Barcarolle Consultancy. With over a decade of experience driving innovation in media and marketing, Sarah shared her insights on why retail media is capturing so much attention and how brands can make the most of it. Retail media isn’t just another marketing channel. It’s a direct line to consumer behavior. Learn more here: https://lnkd.in/eM8dY5NG #RetailMedia #DataDrivenMarketing xx-misc

No more ? ?????????????????????? ?. The right tool turns data into decisions. ?? ??With countless consumer touchpoints and an overwhelming amount of data, having the right tools in place is essential for making informed decisions. So, how do you pick the best fit for your business? ?? Here’s a quick checklist: ? Data Integration – Can it connect all your sources seamlessly? ? Automation – Does it eliminate manual reporting headaches? ? Real-time Insights – Can you act on trends as they happen? ? AI & Predictive Analytics – Does it help forecast future performance? ? Scalability – Will it grow with your business needs? ?? Pro tip: The best approach isn’t always a single tool—it’s often a combination that works best for your strategy. Want to dive deeper? Check out our full guide on how to choose the right marketing intelligence tool ?? https://lnkd.in/e33CUSUX xx-misc

Could you be overlooking this metric? ?? ?? Marketers love ROAS, but what about incrementally? ?? It’s not just about tracking returns—it’s about understanding whether your ad spend drives new conversions or captures existing demand. As cookie-based tracking fades, measuring incrementality is more crucial than ever for smarter budget allocation and sustainable growth. In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Scale smarter. Watch the full episode: https://lnkd.in/ecPeEymH #Incrementality #MarketingMetrics #DataDrivenGrowth xx-scal

NEWsletter alert! ?? ?? February was packed with exciting updates! From new product features to fresh marketing guides and must-listen podcasts, we know it’s hard to keep up. That’s why we’ve compiled it all in one place. Subscribe to our monthly newsletter below! ??