MySidecar AI

[New Blog Alert ???] Considering building an AI agent(s)? ?? Should you? Read about the benefits and costs of DIY agents vs utilizing pre-built platforms in our latest blog post: https://lnkd.in/g9rDhByH #AI #MySideCarAI #AIAgent #marketingAI #agent

[New Blog Alert ???] Co-founder & CTO Borja Gómez Mu?oz provides a glimpse "under the hood" into why we've designed our AI-native marketing platform to be easy to use, yet extremely powerful for startups and SMBs. Including, the team of marketing agents that do the heavy lifting every time you use Howard, the AI assistant ??: https://lnkd.in/gjMDZ2YE #AI #MySideCarAI #verticalagent #marketingAI #startup #SMB

AI Isn’t Just for Automating - It’s for Elevating AI is often framed as a tool to help senior professionals automate repetitive tasks, freeing them for strategic work. But what if we flipped that thinking? Instead of just using AI to eliminate tasks, let’s use it to elevate junior team members, giving them the frameworks, strategic insights, and guidance they need to make bigger contributions earlier in their careers. Tomasz Tunguz’s recent post AI Impact Curves highlights how AI can shift productivity. But instead of seeing AI as a tool to reduce work, we should focus on how it amplifies talent at every level. Junior employees benefit the most - AI provides structured thinking, strategic frameworks, and executional support that accelerate their learning curve. In my conversation with Matt Fischer today, he mentioned Dan Martell's Buy Back Your Time book that suggests, the 10/90 principle: if you spend 10% of your time setting up leverage, you’ll reclaim 90% for high-value work. AI does the same—handling repetitive tasks so all team members, regardless of experience, can focus on higher-order thinking, creativity, and innovation. AI isn’t about replacing people; it’s about elevating them. Adopt a growth mindset and rethink the AI curve—use it to empower everyone on your team, not just the senior members. Flip the AI Impact Curve and grow the value for individuals and organizations. #AIForGrowth #AIProductivity #FutureOfWork #AIEmpowerment #AILeadership

We had a great time at Utah Tech Week and Silicon Slopes Summit. It’s inspiring to learn from so many successful startups and meet aspiring founders from the Utah ecosystem. Plus, who doesn’t like founder vs funder pickleball! ?? #AI #MySideCarAI #marketing #startups #UtahTechWeek #SiliconSlopes

We're on a mission to help marketing leaders reclaim their role, not just as campaign executors, but as market creators. That means: ? Defining the MARKET (Strategy) ? Driving MARKETING (Action) ? Winning the MARKET (Impact) Founder Ralf VonSosen describes how we can put the MARKET Back in MARKETing: https://lnkd.in/gY-5WxhC #AI #MySideCarAI #marketing #startups #SMBs

Let's Put the MARKET Back in MARKETing When I started my career, marketing was about building markets. It was strategic, creative, and essential to driving business growth. Over the years, I’ve watched it shift as automation, metrics, and short-term tactics took over. Marketing became a function of execution rather than a driver of strategy. I’m determined to be part of rebuilding marketing into what it was meant to be. Industry leaders like Jon Miller and Loreal Lynch have echoed this shift, highlighting the need for marketing to reclaim its strategic role in recent posts. At MySidecar AI, we believe marketing leaders can reclaim their role, not just as campaign executors, but as market creators. That means: ? Defining the MARKET (Strategy) ? Driving MARKETING (Action) ? Winning the MARKET (Impact) This isn’t just a business mission, it’s personal. I’ve seen talented marketers reduced to tactical execution and I’ve seen what’s possible when they are empowered and elevated. AI can be a powerful force in this shift. That’s why I’m building MySidecar, to help marketers, especially at startups and SMBs, move from reactive execution to proactive leadership. ?? Drop a comment if you’ve felt this shift, if you believe it’s time for a change, and let’s build this movement together. #MarketingLeadership #StrategyFirst #CMO #StartupMarketing #MySidecarAI

At 54 am I too old to become a startup founder? Isn’t that something reserved for 20- or 30-somethings? After 25 years in big tech and startup tech, I found myself taking a long, hard look in the mirror and realized that I didn’t fit into what I would call standard professional roles align to my past career trajectory. The next step wasn’t clear. So I decided to follow a life-long passion to start a new company MySidecar AI. Lessons From the Journey So Far 1. Stay close to your supporters. Surround myself with people who energize me and lift me up. Doubts, fears, and self-critique are already part of the process - I don’t need extra negativity. 2. Have a vision, but take it one step at a time. I don’t need to know the whole path upfront. With every step, the future becomes clearer. 3. Be humble. Those 25 years of experience don’t give me any special privileges in the startup world. Grind, experiment, ask for help - just like I did 20 years ago. 4. Connect with people. This journey has been an amazing opportunity to reconnect with old colleagues and friends and to build new relationships. 5. Know your happy place. For me, it’s the mountains - any time of year. They give me peace, perspective, and the energy to keep going.

Every successful sales strategy starts with the right tools—tools that help your team engage prospects and close deals. But creating those tools isn’t always easy. Start with the basics: presentation materials that grab attention, sales collateral that speaks to your buyer’s needs, and scripts that guide confident conversations. These tools should build trust and communicate your value. Here’s the key: Tailor your tools to your audience. Anticipate their questions and objections, and that’s where AI comes in. From generating presentations to creating personalized scripts, AI helps you craft smarter, more effective tools faster. Define your strategy, build your tools, and let AI give you the edge to close more deals. https://lnkd.in/gzXSsRVE

Let’s talk about your go-to-market strategy. The big question is: Are we targeting the right people? Even the best campaigns fail if aimed at the wrong audience. Every successful GTM strategy starts with clarity on three things: 1?? Target Market – What industries or challenges align with your solution? 2?? Target Companies – Which organizations have the right pain points and growth potential? 3?? Target Individuals – Who are the decision-makers and influencers, and how do they engage? It’s precise work, but with today’s tools, there’s no need to guess. What’s been your biggest win—or challenge—in targeting the right audience? Let me know below! ?? https://lnkd.in/gMFtgKcZ

A winning GTM strategy starts with crystal-clear alignment: your solution, your audience, and your messaging must all work in harmony. Check out how to: ? Define your solution: Understand what you offer and the pain points it solves. ? Craft compelling messaging: Leverage the 5 Ps—Persona, Pain Points, Promise, Position, and Proof. ? Stand out from competitors: Nail your differentiation statement to claim your unique market position. ?? Plus, discover how AI can help streamline your GTM efforts, from audience research to messaging optimization. https://lnkd.in/g6dW8KgZ