???COSMO: COmmonSense knowledge graph for e-cOMmerce
(Oh I do love delving into Amazons back-end.. science) ??
COSMO, is set to transform how you discover products tailored to your needs.
How Does It Work?
1?? Data Analysis: COSMO examines customer behaviours, such as search queries and purchase patterns, to identify co-purchase and search-buy relationships.
2?? LLM Integration: Using advanced LLMs, COSMO generates hypotheses about the common sense implications of these behaviours, creating "knowledge triples" that link products to their functions, audiences, and contexts.
3?? Building a Common sense Knowledge Graph:?COSMO structures these relationships as a?knowledge graph, which represents entities (products, actions, audiences) and their connections.
Example:
???“Running shoes” → (used for) → “Marathon training”
???“Noise-cancelling headphones” → (ideal for) → “Work-from-home setup”
4?? Human-AI Collaboration: A combination of human annotation and machine learning models filters and refines these hypotheses, ensuring high-quality, accurate knowledge integration.
?? Benefits:
1?? Enhanced Recommendations: By understanding the nuanced relationships between products and their usage contexts, COSMO empowers their recommendation systems to make more informed suggestions, improving performance on downstream tasks by as much as 60%.
2?? Personalised Shopping Experience: COSMO's ability to grasp the intent behind your searches means they can offer products that truly meet your needs, even when your queries are unique or complex.
3?? Dynamic Navigation: With a refined understanding of product relationships, COSMO enhances search navigation, making it easier for you to find exactly what you're looking for.
Why all this This Matters for FBA Sellers? ??
???Higher Search Rankings?→ COSMO improves recommendations when it understands real-world use cases.
???Better Product Discovery?→ More relevant search matches increase impressions.
???Higher Conversions?→ When AI recommends your product for the?right intent, sales increase.
Optimising for COSMO isn’t just about keywords—it’s about?teaching AI how your product fits into customers’ lives.???
?? Check out my recent post on how Amazon Sellers can enhance their product listings to cater for RUFUS & COSMO.
At Mercātus, we're committed to understanding the latest in Amazon AI and machine learning to ensure your product listings align with the new frameworks that are implemented. Reach out if you need some help navigating this???
#amazon #amazonfba
