My Code

Last week, My Code proudly sponsored ThinkLA’s Third Annual Diversity Summit. This impactful event highlighted the LA advertising community's commitment to driving meaningful progress across equity, market, and community pillars. ?? A special shoutout to our very own Matt Weisbecker, Chief Revenue Officer, My Code and Co-Chair of ThinkLA,? who took the stage to champion the importance of advocating for diversity and inclusion in our industry. ?? Thank you, ThinkLA, for fostering such an inspiring platform for collaboration and change. #ThinkLADiversitySummit #DEI #RepresentationMatters

?? We went “Off-Mute” for this year’s ADCOLOR Conference and Awards where marketers, brand executives and creatives gathered to exchange ideas and explore the future of diversity and inclusion. The energy in the building was palpable and inspiring as we heard from some of the very best in the industry today. Thank you to Tiffany R. Warren and the entire Adcolor team, the care and attention behind every detail of the event to ensure everyone felt welcomed and seen was appreciated and noticed. ??Some key takeaways: - Universal storytelling is a hit for a reason, but “specificity” is a way forward that champions diversity in story and background to change the way people think. - It is not enough to “be in the room,” we must also be accountable and speak up when something doesn’t feel right. - Cultural currency is something we can feel but if we can find a way to get businesses and brands to understand it better that will be the real gamechanger. - The language of action is more important than language itself because how we live as a culture comes before language. - When inclusivity is treated as a word and not the work it is a red flag. Brands should see inclusivity as an opportunity and business imperative for future-proofing your business. - In the current climate it’s critical now more than ever to champion diversity and inclusion and take action beyond intention to make real change in how we are represented. As we look forward to 2025 let’s all continue to be #OffMute #AdColor2024

?? At My Code we're committed to doing our part for the future. That's why we'll continue to align our operations with Ad Net Zero’s goals by decarbonizing production, distribution and media planning, regardless of administration changes. Our head of political Junelle Cavero Harnal shared why, and how the advertising industry has a critical role in addressing the climate emergency, with The Drum: ??“The advertising industry has a critical role to play in addressing the climate emergency, and initiatives like Ad Net Zero remain essential, even under a Trump administration. While the regulatory and federal landscape may shift, with the US withdrawing from the Paris Agreement and climate change no longer being a top federal priority, the responsibility to decarbonize advertising operations and promote sustainable behaviors does not diminish.” Check out the full story from Audrey Kemp ?? https://bit.ly/3OiWlMo

?? A huge congratulations to the REMEZCLA team on their Clio Sports Award wins! As always they're pushing boundaries in the industry and crafting innovative creative that speaks to Latine audiences.

?? ? Tomorrow morning, join us at the ANA Multicultural Marketing & Diversity Conference as our powerhouse, Victoria Jordan, GM of Branded Content and Creative & Executive Producer at My Code takes the stage alongside, Roy Broderick Jr., Chief Growth Officer & Executive Producer, WHTWRKS Inc. at 7:50 AM for a special breakfast presentation! They’ll be unveiling? "The Right Pitch"?– a reality competition series spotlighting and empowering multicultural creatives. At My Code, we believe diversity isn’t just a priority — it’s the foundation for innovation and creativity in marketing. This show is more than entertainment; it’s a celebration of inclusion and a call to action for the industry to embrace diverse-first approaches at every level. But that’s not all! Meet more of the My Code team onsite: Lolita Morrow Damian Benders Blake Belanger Edgar Hernandez Matt Weisbecker Alexandra Kennedy Adriana Cevallos Carlton Jared Lockett Gabriel Garcia Pierre Coleman Tomás Ulloa We’re excited to connect, share insights, and continue championing diversity in marketing and beyond. #ANAMulti #MulticulturalMarketing

Catch us at #ADCOLOR! ?? Join My Code’s team as we come together to support DEI and amplify voices for real change. Find Alexandra Kennedy, Damian Benders, Matt Weisbecker, Pierre Coleman, Shon Davis, Karina Orozco, Jack Woodward, Mia Mendez Canales, Alejandra Medina, and Adriana Cevallos on-site. Meet us there as we turn OFF MUTE and drive DEI forward! #ADCOLOR2024

?? My Code’s own David Iudica, General Manager of Research and Insights, will be speaking at ADWEEK’s upcoming webinar: The 2025 Consumer Trends Report on Nov 13 at 1 PM ET! Get a sneak peek into the insights that’ll shape 2025 with David and industry experts from DISQO and Ovative Group, covering everything from evolving consumer behaviors to AI's influence and election-driven spending trends. Don’t miss out on strategies to help your brand navigate the year ahead with confidence. ?? Register now to secure your spot: https://bit.ly/3Cky0TO

????LET’S GET OUT THE VOTE ??? At My Code, we wanted to take a moment as we approach Election Day, just one week away. We encourage everyone to use this opportunity to make your voice heard by voting. It’s a powerful way to shape the future, especially with so much at stake. Harmful and negative commentary against diverse communities impacts all of us at My Code with 85% of our team identifying as part of a multicultural community. Our mission is to elevate diverse voices and ensure everyone is authentically represented. We deeply value inclusion and believe differences should be celebrated and respected. Let's focus on the action of voting to make our voices heard and support our communities! #tuvototufuturo #getoutthevote

??Felicitaciones! We are so proud of the entire Impremedia team, you continue to inspire as a a trusted news source for Hispanic communities across the U.S.

?? Powerhouse panel alert from ANA Masters of Marketing with The Female Quotient! Our very own, Edgar Hernandez, Chief Strategy Officer, My Code joined industry experts last week to tackle some of the most pressing topics in modern leadership on the "Navigating Change: Male Leaders Reflect on Industry Evolution and Leadership Transformation" panel. ??? From adapting to industry shakeups to redefining leadership through vulnerability and emotional intelligence, this conversation was full of fresh perspectives on what it means to lead in today's fast-evolving landscape. ?? Huge thanks to Jack Neff, Brandon Knight, Damaune Journey and Michael Wong for sharing the stage and unpacking those pivotal, paradigm-shifting moments with us! Major shoutout to The Female Quotient for creating this space to explore how modern leaders are stepping up! ???? #LeadershipTransformation #ANAMastersOfMarketing #TheFemaleQuotient #EqualityLounge