My Amazon Guy

Amazon SEO isn’t broken... but a lot of sellers are treating it like it is. If your listings aren’t ranking, it’s not because Amazon’s algorithm stopped working. It’s because the old tricks like keyword stuffing, guessing at search terms, and hoping for the best just don’t cut it anymore. Tomorrow at 1 PM ET, Steven Pope is going live to break down his 4 Phase SEO Strategy, a proven system designed to help you rank faster and get more sales. If you’re tired of doing everything “right” and still getting nowhere, this is for you. Click here to register → https://lnkd.in/gzaw5ySF What’s the biggest Amazon SEO struggle you’ve faced? Let me know below.

You're wasting money on Exact Match. Most brands overspend on Exact Match thinking it's safer, but it often leads to higher costs without better results. ? Spend 50-80% on Auto and Broad for better reach. ? Use Exact Match only for proven winners. ? Negate poor performers weekly.

Amazon sellers are fed up with the 'Frequently Returned' Badge and here's why ?? Amazon’s new "Frequently Returned" badge is stirring frustration among sellers, and for good reason. While this update tracks return rates, sellers argue it does little to stop return fraud. False claims, competitor manipulation, and abusive buyers are still slipping through the cracks. Sellers are demanding better tools instead of a badge that feels more like punishment than protection. Curious about the full story and what you can do to protect your listings? Read the full update here: https://lnkd.in/ggYzZYHD What do you think, is this badge helpful or harmful for sellers? ??

Let me tell you a story of what I like to call the Steven Pope Effect. ???? Before joining My Amazon Guy, I had 4 different medical diagnoses between 2016 to 2024. In 2016, just a few weeks after graduation, I moved to Davao City and had my first job. Five months in and comes September 2016 I woke up to excruciating pain. I remember calling my manager crying and saying sorry I could not go to work. She was kind enough to ask how can they help but I was too puzzled to even ask for help. I couldn’t get up from bed and had to crawl to open the door for my roommate. Shoutout to Hadzra Jaji Sauragal?for being there with me throughout! I’ll never forget your kindness. ???? Now you might be wondering why I needed 4 diagnoses. I didn’t but I’m glad I did anyway. Growing up, I always felt physical pain. Some days it’s tolerable some days it’s not. My mom would always rush me to the hospital and doctors would always say I’m fine. Next thing I know I’m sitting with my psychiatrist because I was told that I had “psychological” pain. LOL. So imagine how screwed up this experience led me that I never for once believed that something is wrong with me. Every day since then, I just didn’t listen to my body. Nobody could understand my pain so I just hid it. I ignored it and lived with it. Fast forward to March 2025 after my probationary period and this is when things are starting to catch up with me. Being in a culture of highly driven individuals with a health and wellness priority I must say I felt like I didn’t belong. It provoked me to face my truth. Ken Z. would always encourage me to start my health and fitness journey but I was always mum about it. Sorry, Ken. It was me. Not you. ?? Even our VP for IT Gian Karlo Andrade nudged me at one point. ?? I’ve started communicating what I was holding back with our VP of HR Roxanne Villanueva and at one point she asked me one of the hardest questions I had to answer - “What part of yourself do you usually feel bad about?” Oh dear. That was a hard bitter pill and the most powerful ask that helped me face my grief. Right then and there, I booked 2 days of PTO and brought my whole family with me to get checked. LOL. We had a family day in the hospital. ?? I needed to get an MRI so I flew into the closest city where I could get better reading and that led me back to Davao City. This for me is monumental. A full circle of my health journey as I ended up in the city where it all began. To sum it up this is the My Amazon Guy / Steven Pope effect on me ? Face my grief ? Take action now ? Include my family ? Choose better food ? Health is everything ? Always improve yourself ? Find strategic ways to do it This is my story and I am owning it. I’ve had enough of the pain and I’m fighting back. I’ve said this probably 1000x now but I’m gonna keep doing it until everyone can see why My Amazon Guy is the My Amazon Guy and why Steven Pope is the leader he is - THANK YOU!!! ??

Your product title might look great, but is it working hard enough? Titles aren’t just about stuffing in keywords. They need to guide the shopper, build trust, and close the sale, all at once. If your title isn’t driving clicks: ? Add benefits alongside features to create urgency. ? Use power words that connect with your audience’s needs. ? Test different structures — sometimes flipping key details can change everything. Your title is your first impression, make it count. What’s one tweak that’s improved your click-through rate the most?

Amazon’s new AI-driven Seller Support promised faster help But for many sellers, it's just another roadblock Clear answers are harder to get, and misclassified issues are piling up. Will this change really make Seller Support better? More on that here: https://lnkd.in/gUdc6aQS

If Colbchella had a soundtrack for Amazon sellers... this would be it. Our track Reach Out to My Amazon Guy tells the real story, when Seller Support hits a wall, guess who they tell you to call? Catch the beat here: myamazonguy.com/music What’s your theme song for dealing with Seller Support chaos?

CTR is the fastest way to grow on Amazon. But guessing won’t get you there. A/B testing helps you know what actually drives clicks and conversions. Small changes can make a huge difference. Test, track, and tweak your way to better results. What’s one A/B test that surprised you the most?

4 simple tips to make your Amazon PPC actually work for you. (Spoiler: these are the fundamentals that are often overlooked yet make the biggest difference.) 1. Think like your customer — What would they search for? Those are your best keywords. 2. Set guardrails — Budget limits and bid caps are essential to stop your ads from spiraling out of control. 3. Test EVERYTHING — Headlines, images, targeting… the winning ad might not be the one you expect. 4. Don’t just chase clicks — Traffic is great, but conversions are what drive real growth. Get these basics right, and your PPC will do more than just survive, it’ll thrive! Which tip do you think sellers skip the most?

Still wondering why your Amazon sales aren’t growing? We’re LIVE this Friday with Noah Wickham to answer your biggest Amazon questions. ? Why isn’t my product ranking in search results? ? How do I fix my PPC campaigns to improve sales? ? What’s the best way to manage inventory without stockouts? ? How can I increase reviews and improve my product listings? ? Why am I losing the Buy Box even with competitive pricing? Bring your questions and get expert insights on Amazon SEO, PPC, listing optimization, and scaling your FBA business. ?? Set your reminder and join us LIVE this Friday! Enjoying the vibe on our countdown timer? ?? Check out the full playlist here: https://lnkd.in/gfTmwNEG ?? Want to improve your Amazon SEO fast? Download our SEO Toolkit now: https://lnkd.in/gbQ38a_r