Mux

Abracadabra ?? Lady Gaga’s video-first website, built by Commerce-UI (with some Mux magic) led to a 128% boost in add-to-cart rates. “Mux just works,” says Michal Klim, Commerce-UI CTO. “It's reliable, feature-rich, and allows us to serve the best quality video in the most performant way." Integrating video at this scale presents challenges. Here’s how Mux made it seamless: ? High-resolution videos that load quickly ? With Mux’s native integration in Sanity, Lady Gaga’s team can upload videos in any size or format without worry? ? Reliable performance, even during traffic spikes Read more about how it all came together: https://lnkd.in/eCGdPFbF

It was great hosting Wednesday night's Founders You Should Know at Mux HQ!? Shoutout to the founders and startups showcased this month: Jeffery L., founder of Assort Health Walden Yan, founder of Cognition Max Brodeur-Urbas, founder of Gumloop Melisa Tokmak, founder of Netic Rishabh Jain, founder of Latent Yinan (Steven) Na, founder of Creatify AI Henson Orser, founder of Two Dots Zachary Ziegler, founder of OpenEvidence Eric Simons, founder of StackBlitz In the spirit of FYSK: We’re hiring! We’ve got some engineering roles open. Check em out ?? https://www.mux.com/jobs

We're heading to NAB Show! Come hang with us by the pool on April 7 and 8. Book a meeting: https://lnkd.in/etMWXiFp

We’re improving Mux Data’s QoE metrics 1 dimension at a time. Or in this case, 16!? ? We just added 16 new standard QoE dimensions to Mux Data ?? Understand and improve your viewers’ experience with new standard dimensions that help you analyze playback performance, track feature adoption, understand viewer categories, and more. Read more in Ashley Cutler’s blog: https://lnkd.in/ekSAEvNp

Abracadabra ?? Lady Gaga’s video-first website, built by Commerce-UI (with some Mux magic) led to a 128% boost in add-to-cart rates. “Mux just works,” says Michal Klim, Commerce-UI CTO. “It's reliable, feature-rich, and allows us to serve the best quality video in the most performant way." Integrating video at this scale presents challenges. Here’s how Mux made it seamless: ? High-resolution videos that load quickly ? With Mux’s native integration in Sanity, Lady Gaga’s team can upload videos in any size or format without worry? ? Reliable performance, even during traffic spikes Read more about how it all came together: https://lnkd.in/eCGdPFbF

We're excited to be sponsoring CodeTV's Web Dev Challenge! ?? Web devs, join in on the fun on Tuesday, March 25 in Salt Lake City

I just checked and we have four more price decreases in the hopper for 1H 2025. Video infrastructure needs to be more affordable for everyone. We're doing this via deep system optimization at high scale. Today, that means things like lazy transcoding, smarter ratecontrol, cheaper fundamental compute and bandwidth, cold storage workflows, and dozens of smaller optimizations. More coming in the second half of the year!

Your videos just got an upgrade your CFO is going to love. We just launched two major improvements to our Automatic Cold Storage solution that will help you save money with zero performance impact. Here’s how: 1?? Immediate savings: New assets eligible for cold storage now receive up to 60% discount immediately upon upload. It used to take 90 days to unlock this discount. 2?? No more performance tradeoffs: We eliminated startup time penalties. Cold storage assets now start just as quickly as those in standard storage, with absolutely no QoE impact for viewers. If you're already using Automatic Cold Storage, you'll see these enhanced savings on your next invoice. New to the feature? Enable it in your organization settings today. This is just the beginning of our cost optimization journey in 2025. We're committed to helping you build better video experiences while keeping costs predictable and efficient. Read Phil Cluff’s blog to get the full low down on why we did this and how it works: https://lnkd.in/eEmjSPiB

Exciting to see new startups leveraging the?Powered by Mux?program! If you’re serving?developer-focused video content, you may qualify for up to?$1,000 in Mux usage per month -- providing high-quality video without the overhead. If that sounds like a fit, reach out and see if you qualify. Let’s build something great together: https://lnkd.in/eHv7CfEv

Learn about the tech stack that helped Commerce-UI bring the vision (and video) for LadaGaga.com to life ?? Sign up here: https://lnkd.in/dKMf6_pH