Muus Collective

Muus Collective prides itself on being a women-founded and women-run game studio. We strive to celebrate not just our female founders but all the women at Muus Collective who work to make BELLEMINT a success. ???? While we celebrate the women of Muus Collective all year long, International Women’s Month gives us the special opportunity to highlight our female team members and the work they do. Check out what some of our employees have shared with us about being a woman in the gaming industry as well as their experiences at Muus Collective. Thank you to ALL our Muus employees who make this a special place to work and empower women through gaming! ???? Sydney Lipsman, Kendra-Lee Carter, Sarah Fuchs, Shannon Gerardin, Tori Gerbeshi, Amanda Lulewicz #womeningaming #internationalwomensmonth #femaleempowerment

When the things that "don't work"... WORK ???? In episode 1 of Going Deep, Amanda Lulewicz explains how non-traditional UA strategies drove strong early metrics for Muus Collective's brand new title, BELLEMINT. From differentiated ad creative to powerful partnership plays, Amanda breaks down the marketing approach that took BELLEMINT from beta to global launch earlier this year. We also chat 'player-first' design, and the importance of measurement beyond last-touch even in the early days of a game's lifecycle. ?? Listen to the full episode of Going Deep with Plunge Games anywhere you find podcasts, and on YouTube! https://lnkd.in/ecQKYgEv https://lnkd.in/e7APGG-z https://lnkd.in/eHXRXTUU #mobilegaming #gamelaunch #mobileua

Sarah Fuchs did a spectacular job last week at #PGCSanFrancisco during her fireside chat with Charly Harbord 王凯丽 ??PGC SF??GDC! It’s always a privilege to share Muus Collective’s visions and ambitions with industry professionals, and Sarah’s insight always delivers! ???? Here are some of her recommendations for building a successful mobile gaming studio from the ground up. ?? Vision: Have a clear vision for what the game is and what makes it stand out. Effective communication of your ambition will inspire others to join and support you. ?? Data: Big ideas are great, but data is even better. Having the numbers to back up your vision will go a long way with investors and employees. ?? Delivery: Have a plan to make it happen! Vision and data provide your foundation, but execution is key. A concrete plan for development and launch will guide your studio and your game to success. Another core KPI for Muus Collective that might surprise people but is nevertheless integral to a successful studio? Employee happiness. When morale is high, people are motivated and excited about the work they do, producing a better product. It’s one of our top priorities to make sure everyone at Muus Collective feels healthy, happy, and supported. ???? Thank you again to Pocket Gamer Connects and PocketGamer.biz for hosting Sarah for this chat! #PGConnects

The Muus Collective team took on Game Developers Conference in San Francisco last week, and energy was high! ?? Gaming is back in a big way, with excitement in and around the event across vendors, developers and investors alike. People are anticipating a renaissance for indie developers and small studios,?and we are here for it! ?? AI was definitely a trending topic, but we’re seeing shifts in how people are using it. Think accelerating productivity, not replacing creativity. ???? The event truly showed how supportive the gaming community is. Everywhere you look, people are exchanging contacts, sharing ideas, and celebrating each other’s successes. ???? Community support is something we strive for at Muus Collective, and there’s no better time to do it than when we get the rare chance to meet in person! A few of our team members met up during GDC, and we walked away energized and full of new ideas. We love being able to see each other IRL! ?? Sarah Fuchs Amanda Lulewicz Mengjia (Becca) Guo Shannon Gerardin Steve Haines John Wood #GDC2025

??? Big news! We’re very proud to announce that our very own Amanda Lulewicz is being promoted to VP of Growth for Muus Collective! ???? From the very start, Amanda has been the architect of our presence, shaping Muus and BELLEMINT into the dynamic, engaging, and forward-thinking brands they are today. Her passion, strategic vision, and relentless creativity have elevated our marketing efforts and ensured that BELLEMINT is not just a game but a destination for self-expression and style. ??????? In her new role as VP of Growth, Amanda will continue to lead our marketing and user acquisition efforts with the same expertise and impact that have been instrumental to our success. This promotion is a recognition of her unparalleled leadership, deep industry knowledge, and outstanding achievements in growing our brand and player base. ?? Please join us in celebrating Amanda and her well-earned promotion! Cheers, Amanda! ????

We’re excited to announce that our spectacular Co-Founder, Co-CEO and Board Chair Sarah Fuchs will be at #PGCSanFrancisco on Tuesday, March 18! ???? Sarah is participating in a fireside chat with Charly Harbord 王凯丽 ??PGC SF??GDC on the process of starting a mobile game studio in the modern gaming landscape, navigating shifts in the industry, and challenges faced by smaller teams. She’ll share key takeaways from her experience building Muus Collective and the success of BELLEMINT. Thank you to Pocket Gamer Connects and PocketGamer.biz for hosting Sarah for this chat! We’re looking forward to it. ?? #PGConnects

Head of Marketing Amanda Lulewicz is back on her podcast game, sharing key insights on the building of BELLEMINT and Muus Collective’s unique approach to marketing with Abby Schommer ?? GDC in the first episode of Plunge Games’ new podcast Going Deep. ?? Here’s what Amanda shared with Abby on how BELLEMINT turned the regular playbook on its head: ?? Dupes are out, originality is in! BELLEMINT found success by following a different path towards launch than many other mobile games, whether through partnerships or community-building. Don’t be afraid to color outside the lines when trying to make a splash with your game. ?? In an uncertain market, a holistic approach serves you best. Experimentation, broad outreach, and trying new things helped Muus Collective discover what approach resonates best with BELLEMINT’s audience. ?? Gamers aren’t “Gamers”: Increasing numbers of people who regularly play games, especially in female markets, don’t consider themselves typical gamers and may not think of themselves as gamers at all. Meet these audiences where they are to authentically connect! BELLEMINT is all about getting creative and standing out from the crowd–a value that started right here at Muus Collective! ?? Listen to the full podcast for more insights: https://spoti.fi/4hoORmZ?

BELLEMINT is taking the digital-to-IRL connection to a whole new level. ?? We’re kicking off our REVOLVE Festival Giveaway, where one of our lucky Stylists can win the ultimate It-Girl Getaway!? ?????? Starting today, US-based Stylists who participate in marked REVOLVE style challenges will be entered to win the opportunity of a lifetime - a trip to REVOLVE Festival on April 12! The lucky winner will get the full VIP experience, from all-inclusive travel to a curated Festival look from REVOLVE. ????? Psst - lots of REVOLVE gift cards are also available for our runners-up. The core mission of BELLEMINT is for our Stylists to bring the virtual inspiration they find in the game into their real lives. Our REVOLVE Festival collaboration starts in-game via special style challenges and curated collections of Festival-inspired items, and seamlessly translates to an incredible once-in-a-lifetime experience at the hottest party in the desert. ???? This is only the first step in transcending the boundaries of gaming and e-commerce to provide our Stylists with unique opportunities to show off their style IRL. ?? You can learn more about this year’s epic Festival here: https://prn.to/3Fk4COO? Join us in the desert and download the game here: https://lnkd.in/gZ7TnqZU

On International Women’s Day and every day, something top of mind for Muus Collective is women’s unique experience with gaming. As a female-founded and led company in a male-dominated industry, we aim to empower women in the gaming space and pay homage to the women who paved the way before us! ??♀? Women built, innovated, and played games from the very beginning of video game creation! Check out a few historic women-led moments from gaming history, per an article from Lifewire: ?? Computer Programmer Carol Shaw was the first woman to program and design a video game, creating 3D Tic-Tac-Toe for the Atari 2600 in 1978. ?? Inspired by a beloved game, Roberta Williams decided to design a game of her own in 1979 and went on to become a prolific game writer and designer, credited with over 30 top computer games. ?? Doris Self became the world’s first (and oldest, beginning at 58!) competitive gamer when she entered a competition and beat the world record for Q*Bert in 1983. We celebrate these pivotal women in gaming and all the women in the gaming industry who work to uplift themselves and each other! ?? Read the full LifeWire article here: https://bit.ly/3DreaXN

A huge thank you to Dean Takahashi for sitting down with our Co-Founders and Co-CEOs Sarah Fuchs and Amber Bezahler to discuss the worldwide launch of BELLEMINT. Here are some highlights from Dean’s GamesBeat article: ?? BELLEMINT’s partnership with REVOLVE adds unique value for both parties, exposing REVOLVE’s audience to BELLEMINT and BELLEMINT’s to REVOLVE. ?? BELLEMINT is a one-stop shop and centralized place for Stylists to find fashion inspiration through others, create their own looks, and easily purchase with one click. ??? BELLEMINT’s seamless integration with Revolve’s e-commerce platform offers an innovative shopping journey that leads to a deeper connection between gaming and shopping, where digital engagement translates into real-world fashion purchases. Read the full article here: https://bit.ly/41HHEtE