Mutiny

Enrollment for the ABM MBA is now OPEN! This faculty does things a little differently: no high-level ABM strategy or theoretical teachings. Every two weeks, we’re launching a new class with a new ABM leader focused on a specific play they’re seeing success with. They're going to dig deep and break down strategies into repeatable playbooks you can implement at your company - no matter how big or small. Now, it's time to meet your professors: — Casey Patterson from Snowflake — Noa van der Stam from Qualtrics — Grace Kleaveland Kupczak from 6sense — Brittany Brown and Inga Keizare from Lokalise — Ryan Narod from Mutiny — Cristina Daroca from Riverbed Technology —?Ben Staley from Vendr —?And more to come! Learn from the best and bring their tactics back to your own account-based marketing program. ?? Find the link to enroll in the comments below

?? The state of Sales and Marketing alignment in 2025? Let's just say it's...complicated. Our groundbreaking study of 500 GTM leaders reveals some hard truths: 81% of Sales and Marketing pros fantasize about replacing their counterparts (yikes!) ?? Yet 97% acknowledge better collaboration would boost revenue ?? Only 15% of sellers see Marketing as highly effective at generating enterprise opportunities ?? The silver lining? Companies with aligned teams are 2.3x more likely to exceed revenue targets. We've uncovered four proven strategies that top-performing teams use to bridge the gap. Want to transform your Sales and Marketing relationship from frenemies to revenue-driving partners? Download our full report to get the actionable blueprint [mutinyhq .com/report]

Prepare to reimagine the enterprise buyers’ experience. Marketing Leaders’ Summit: an exclusive gathering of enterprise marketing visionaries. 5.20.25 | Northern California

?? Want to know what happens when Marketing and Sales actually work together? Our best ABM quarter saw 69% of pipeline from top accounts! Here's how Stella Li and Celeste Cote turned customer relationships into expansion gold: Created 1:1 landing pages showcasing internal success stories and team-specific value props ?? Launched hyper-targeted ads that drove stakeholders to personalized experiences ?? Hosted executive dinners and onsite visits to deepen relationships ?? The secret sauce? Weekly collaboration sessions with AEs where we reviewed engagement, gathered feedback, and pivoted fast. The result? 5x increase in customer engagement and 30% of target accounts entering expansion discussions. Want to see our exact ABM expansion framework? Comment "I love sales" and we'll DM you.

?? When Andela's Ashley Rendall set out to expand their enterprise relationships, she didn't just think outside the box - she personalized it! Here's how Andela turned existing customer relationships into pure gold: Created hyper-personalized microsites featuring real photos and videos from customer events ?? Launched smart multi-channel campaigns with direct mail, personalized newsletters, and BDR outreach ?? Leveraged authentic relationship moments to showcase deep partnerships ?? The results? 14x higher opportunity creation and 2.9x higher win rates in ABX accounts. Now that's what we call relationship goals! Want to see exactly how they did it? Dive into the full playbook to unlock their framework for scalable account-based experiences. Grab it here: mutinyhq. com/playbooks/andela

?? Want to know how RevenueCat drove 30% more enterprise leads? Cameron McAllister just shared a brilliant ABM play that's pretty juicy. Here's the game-changing approach he used: ?? Transformed a benchmark report into personalized gold - creating 400 custom PDF reports for enterprise accounts with company-specific ROI calculations ?? Built dynamic microsites using real-time data, showcasing each app's store previews and category-specific benchmarks ?? Executed a multi-channel distribution strategy that had prospects actually thanking him for reaching out The results? A 3x increase in target account engagement and over 50% of RevenueCat's target list actively engaging with the content - mama mia! Snag the full playbook here: mutinyhq. com/playbooks/revenuecat

?? BREAKING THE WALL: We're launching a campaign to help Liam Goldfarb break into his target accounts. Over the next few weeks, you'll witness our sales and marketing teams align to create personalized, multi-channel experiences for Liam's target accounts. Yes, we're talking ads, microsites, and maybe even something special in your mailbox (no whitepapers, we promise). Drop your guess in the comments: How many meetings will Liam book from this campaign? We'll send you the personalized microsite we meticulously created just for you if you guess ;) P.S. if you're reading this, we promise Liam wrote this post himself* *he definitely didn't

?? BREAKING THE WALL: We're launching a campaign to help Liam Goldfarb break into his target accounts. Over the next few weeks, you'll witness our sales and marketing teams align to create personalized, multi-channel experiences for Liam's target accounts. Yes, we're talking ads, microsites, and maybe even something special in your mailbox (no whitepapers, we promise). Drop your guess in the comments: How many meetings will Liam book from this campaign? We'll send you the personalized microsite we meticulously created just for you if you guess ;) P.S. if you're reading this, we promise Liam wrote this post himself* *he definitely didn't

Sales and marketing are changing fast. In 2025, we’re going to see three major trends that shape how GTM teams operate, made scalable with AI: 1. Collaboration on target accounts: Sales and marketing will work together to activate, engage, and close their biggest opportunities. This means the whole GTM team needs to align around a shared target account list. 2. Shared account intelligence: Sales and marketing need to work from the same account data. AI can improve marketing’s context on accounts without manual research or having to meet with reps every week. 3. 1:1 at scale: Creating personalized assets for your top accounts used to be resource-intensive. With AI you can deliver tailored, 1:1 experiences to all your target accounts without adding headcount. Sellers can use these assets to break through the noise. Are these trends showing up for you yet? If you’re a marketer or seller, tell us how you’re working or not working with your GTM counterparts in this 3 minute survey:?https://bit.ly/gtm-2025. As an incentive, my team will email you how your responses stack up against other responders.

Creating highly personalized, one-to-one experiences takes collaboration and creativity. ? In a recent webinar, Molly Bruckman, Head of Growth at Mutiny shares how they’re working closely with AEs to design deeply customized programs to craft unique, impactful personalized strategies. Watch the full webinar now on demand: https://bit.ly/49qeCBd #B2B #MarketingStrategy