Mutiny

Enrollment for the ABM MBA is now OPEN! This faculty does things a little differently: no high-level ABM strategy or theoretical teachings. Every two weeks, we’re launching a new class with a new ABM leader focused on a specific play they’re seeing success with. They're going to dig deep and break down strategies into repeatable playbooks you can implement at your company - no matter how big or small. Now, it's time to meet your professors: — Casey Patterson from Snowflake — Noa van der Stam from Qualtrics — Grace Kleaveland Kupczak from 6sense — Brittany Brown and Inga Keizare from Lokalise — Ryan Narod from Mutiny — Cristina Daroca from Riverbed Technology —?Ben Staley from Vendr —?And more to come! Learn from the best and bring their tactics back to your own account-based marketing program. ?? Find the link to enroll in the comments below

These are the kinds of stories we're here for. ?? Shout out to Louise Donnelly & her team. Crushing goals and taking names ??

Sales & marketing are like Ross and Rachel. The “WE WERE ON A BREAK!” era— miscommunication almost ruined an epic romance ?? just like it's doing to your sales & marketing teams. Let’s start to fix that, today. Today’s blog is your Central Perk intervention moment. It reveals: ?The content feedback loop that's better than Rachel's "pros & cons" list ?? ?Collaboration tips to stop fighting & work together to get your lobsters ?? Stop the "will they, won't they" drama and start your own revenue romance. Check out our latest blog, "The One Where You Fix Your Content Strategy". (Link in comments ????) P.S. We used ChatGPT's new image generator. Doesn't our mascot Achoo blend right in with the crew?

?? Want to know why aligned teams are 2.3x more likely to crush revenue goals? Because they've cracked the sales and marketing meeting code. The data is clear: most GTM teams struggle with two critical issues—unrealistic expectations and poor communication. But here's the game-changer: we've developed a 30-minute meeting format that's transforming siloed teams into revenue-generating powerhouses. Here's exactly what makes this format work: - Marketing brings the goods: engagement trends, campaign results, and experiment learnings that sellers actually care about ?? - Sales contributes real deal intelligence: priority accounts, prospect conversations, and specific ABM roadblocks ?? A tight 30-minute agenda split into observations (10 min), collaborative problem-solving (15 min), and clear action items (5 min) ?? The secret sauce? Pre-meeting preparation that ensures both teams walk in ready to collaborate, not defend their territory. Ready to have sellers chanting your name at the next happy hour? Steal our battle-tested meeting format and watch your pipeline transform. https://www.mutinyhq .com/blog/marketing-sales-meeting-template

"AI isn't just another tech trend. It's fundamentally reshaping how B2B companies identify, engage, and convert high-value prospects." Jaleh Rezaei's recently chatted with Scott Barker on the AI advantage and how to solve for sales and marketing alignment for better GTM execution. She revealed how personalized approaches drive 14x higher conversion rates ?? and why most companies get AI-powered outbound all wrong ??♀? Check out GTM Episode 138 to hear the full masterclass! ??

Marketing, it's not you—it's sales. Except when it's not sales, it's you. Getting sick of this back and forth? We feel you, and want to help. But first, a shocking #truthbomb ??: When it comes to generating opps from target accounts, only 15% of sales sees marketing as highly effective ?? Spoiler Alert ??: ? It's actually NOT due to misalignment of goals. ?? It's because of the day-to-day execution of them. In our latest blog, we break down how to fix this. It's part of a 4 part blog series, aimed to solve the misalignment. If you're ready for sales & marketing to be: ?? fully aligned & targeting accounts together ?? crushing revenue goals through teamwork ?? using ABM to go from 1:1 to 1:won then ask Alexa to play, "Why Can't We Be Friends?" and check out part 1 today (link in comments) ??

Ask 500 marketing and sales folks what they think about their relationship with their counterparts, what could go wrong? Everything ?? Bc when it's anonymous, they tell you the truth ?? 81% secretly want to replace their counterpart ?? 66% don’t feel positive after meeting with their marketing or sales better half ?? Only 15% of sellers see marketing as highly effective at generating opportunities with target accounts....mean I knew it was bad but come on that's really bad Pretty cool report by Mutiny, worth checking out - https://lnkd.in/gvk5KB5D

?? The enterprise buying experience is broken. Our new solution? A return to what actually works: human relationships. Today, we're proud to introduce Campaigns—a game-changing system that brings sales and marketing together to win your most valuable accounts in a world where outbound effectiveness has plummeted by 71% and templated outreach is dying. Here's how Campaigns transforms your enterprise GTM motion: - Our AI research engine automatically generates truly relevant 1:1 content based on target account priorities ?? - Build fully personalized, GDPR-compliant microsites with zero engineering resources ?? - Drive dynamic distribution through unique links or smart website sidepops that engage accounts at the perfect moment ? - Give sales teams actionable intelligence with session replays and real-time engagement data through our web extension ?? - Create shared win stories that celebrate both marketing's influence and sales' closing power ?? With 89% of buyers turning to AI instead of sales teams, it's time to reimagine how we engage with enterprise accounts. Want to see why companies like Qualtrics, Snowflake, and Amplitude use Mutiny to hit their pipeline goals? Read more here: mutinyhq. com/blog/introducing-campaigns

?? The state of Sales and Marketing alignment in 2025? Let's just say it's...complicated. Our groundbreaking study of 500 GTM leaders reveals some hard truths: 81% of Sales and Marketing pros fantasize about replacing their counterparts (yikes!) ?? Yet 97% acknowledge better collaboration would boost revenue ?? Only 15% of sellers see Marketing as highly effective at generating enterprise opportunities ?? The silver lining? Companies with aligned teams are 2.3x more likely to exceed revenue targets. We've uncovered four proven strategies that top-performing teams use to bridge the gap. Want to transform your Sales and Marketing relationship from frenemies to revenue-driving partners? Download our full report to get the actionable blueprint [mutinyhq .com/report]

Prepare to reimagine the enterprise buyers’ experience. Marketing Leaders’ Summit: an exclusive gathering of enterprise marketing visionaries. 5.20.25 | Northern California