Muses Consulting Studio

Can't keep up with trends? Why bother, especially as the temperature drops, when you could just live in the past and let nostalgia do all the work! ????? Nostalgia is a popular aesthetic among Gen Z, the generation that can't get enough of the 2000s. We're talking low-rise jeans, Juicy Couture tracksuits, and flip phones. And brands are totally cashing in on this nostalgia wave. ?? Why are we so obsessed with the past? ??♀? ?? ?????????????? ???????? ?????? ?????? ????????. Nostalgia = warm pre-internet fuzzies. It's like stepping back into simpler times from the rom coms, when it seems that the biggest worry was which Limited Too lip gloss to buy. ?? ?? ????'???? ?????? ???? ???? ?????? ???????????? ????????. For us, the 2000s were filled with shared cultural touchstones that we didn’t directly experience, yet yearn for. Think Disney Channel Original Movies, iPod shuffles, and Myspace Top 8 drama. ?? ????'?? ???????? ?????????? ??????. Let's be honest, the 2000s were iconic. The fashion was questionable (in the best way possible), the music was catchy AF, and the overall vibe was just fun. Nostalgia marketing lets us secondhand experience those carefree days. Case in point: We're currently working with Charming Charlie, a brand that's all about those nostalgic vibes. Think sparkly jewelry, colorful clothing, and a whole lot of childhood charm. ? By tapping into these nostalgic elements in an authentic way, we're helping Charming Charlie create a powerful emotional connection with their Gen Z audience. So, what's the lesson for brands? ?? Don't be afraid to embrace trends from yesteryear. Think butterfly clips, chunky highlights, and all things early 2000s. ?? Make it authentic. Don't just slap a retro filter on your campaign and call it a day. Do your research and understand what resonates with this generation. ?? Remember, nostalgia marketing is all about creating an emotional connection. Make us feel something, and we'll be hooked. Here’s one of our students in her Charming Charming outfit, working that nostalgia marketing: #GenZ #Marketing #Muses

The Unboxing Obsession: Why We're All Suddenly Experts in Packaging Appreciation ????? Seriously, when did opening a box become the internet's most riveting spectator sport? ?? Unboxing videos have taken over our feeds, and Gen Z is leading the charge. We're not just talking about the latest iPhone here, people are unboxing everything - from skincare to socks. ??♀? Why are we so captivated by cardboard and bubble wrap? ?? It's the thrill of the chase. Anticipation builds as the packaging is peeled away, revealing the coveted item within. It's a mini dopamine rush, a digital treasure hunt. ?? It's a community experience. We watch, we comment, we share the excitement with others. It's a virtual window into shared interests and desires. ?? It's informed decision-making. Before we splurge, we want to see the product in action, understand its features, and assess its value. Unboxing videos offer a candid glimpse into the reality behind the marketing hype. ?? It's strangely satisfying. There's a mesmerizing quality to the meticulous unwrapping, the reveal of hidden details, and the sheer joy of discovery. Brands, take note: ?? Collaborate with influencers to showcase your product in an authentic and engaging way. ?? Empower your customers to share their unboxing experiences and create a community around your brand. ?? Elevate the unboxing experience with creative packaging and surprise elements. Unboxing isn't just a trend; it's a marketing opportunity waiting to be unwrapped. Capitalize on this Gen Z obsession and turn your product reveals into viral sensations. ???? #GenZ #Marketing #Muses

Nobody likes that one unfunny friend who tries way too hard to crack jokes, right? ?? Well, brands, on social media, you don't want to be that friend either. Gen Z humor? It's its own language. We're talking irony, absurdity, and a healthy dose of self-deprecating humor. If you can tap into that, you're golden. ? ?? Think Crocs, Inc. turning their iconic clogs into meme-able fashion statements. ?? ?? Think Netflix using relatable captions on screenshots from their shows. ?? ?? Think Glossier, Inc. embracing the "skincare first, makeup second" mentality with a touch of humor. ?? These brands nailed it because they understood the assignment. They didn't just try to be funny; they tapped into the zeitgeist and became part of the conversation, fostering a sense of community and belonging. So, brands, if you're ready to level up your meme game, ditch the cheesy slogans and stock photos. Embrace the weirdness, the self-deprecation, and the relatable moments that make Gen Z tick. Get it right, and you'll be laughing all the way to the bank (and maybe even become a viral meme yourself). ???? #GenZ #Marketing #Muses

When was the last time a brand convinced you to buy something? Can’t remember? Let us do you one better: When was the last time your friend convinced you? See the difference? Gen Z has grown up in a cluttered digital world. They live with an inherent skepticism that a brand only wants to sell stuff and doesn’t actually care about what they need. Why would you trust some random guy on a social media account rattling off how all the product features, when you could trust your close friend who lives an almost-identical life to you? She has the same struggles and needs as you, and so, she has the most reliable solutions for you. A great example of this is smoodi, a healthy smoothie brand we have worked with. They've successfully tapped into this peer-to-peer trust by having students share their authentic experiences on Instagram. It's all about those recommendations from classmates carrying far more weight than any flashy ad. This is why brands fall flat when trying to market for Gen Z. They need to understand what Gen-Z lacks (trust) and how to fix it (Muses???). We believe UGC helps build trust because it gives brands a human face and voice, making them more relatable and less sales-y. But what do you think? Is user-generated content the next step? Or do you have any other cool ideas to build trust for brands? Hit us up! Let’s have a chat about it. #GenZ #Marketing #Muses

"Hundreds of dollars for a 10-second video?! Seems absurd, right?" That's what a prospective company partner once told me. My response? "You're not paying for the video, you're paying for Gen Z's eyeballs." ?? And in today's world, those eyeballs are glued to TikToks and Reels. ?? Short-form video is the language of Gen Z. We're a generation with notoriously short attention spans, bombarded with endless content. We want entertainment, information, and inspiration – all in bite-sized, visually engaging snippets. So, how can brands tap into this goldmine? ?? ?? ???????? ???? ???????? ?????? ????????????????????. We're scrolling fast, so grab our attention with something surprising or intriguing in the first few seconds. ?? ???????? ???? ?????????? (???? ??????, ???? ??????????).?Evoke an emotion, any emotion! We want content that makes us ???????? something. ?? ???????? ???? ?? ???????????? ???? ?????? ???????? ?????????? ????????????. Whether it's a funny meme, a relatable struggle, or an inspiring story, give us something we want to share with our friends. Remember, in the world of short-form video, those 10 seconds can make all the difference.? So, invest in capturing Gen Z's attention, and watch your brand soar. ?? #GenZ #Marketing #Muses

50 Gen Z girls, a whole lotta fashion inspo, and one AI algorithm trying to crack the code ??????? ? Turns out, the secret to building an AI app for Gen-Z isn't some fancy algorithm. It's just good ol' fashioned conversations.??? ? And that's exactly what we did with Zelia AI, an AI-powered fashion styling app.? ? Their brilliant founder, Laura Mattos, wanted to gain a deeper understanding of her target users – college-aged girls – and came to us for this. We conducted 50+ user interviews for Zelia, where users spoke about their app feedback, personal style, shopping habits, and everything fashion. ???The result?? ? Laura learnt:? ? ???????? ?????? ?? ???????????????? ?????????????? ???? ?????? ??????????: No need for guesswork; this was straight from the source.?? ? ?????? ???????? ?????? (?????? ???????? ???? ??????) ?????? ??????:?The feedback was brutal (in the best way!), leading to quick improvements from the team ?? ? ?????????? ???????????????? ?????????? ?????? ??????????????????????: This helped shape marketing messages that actually resonated ?? ? Zelia is the prototype of the kind of transformation we love to see – where real conversations lead to real results ?? ? If you're a startup wanting to discover Gen Z on a deeper level, hit me up! We'll help you uncover their subconscious insights that take your product from good to unforgettable. ?? ? #AI #Fashion #GenZ #Muses P.S. – The Zelia love was real! Our students were so hyped about the app, they even put together a photoshoot. Peep the pics below!?

Gen-Z doesn’t just buy products; they buy into what you stand for. ? Patagonia's not just selling outdoor gear; they're fighting for the planet. Fenty Beauty isn't just about makeup; it's about celebrating all forms of beauty. These brands get it. They're not just talking the talk; they're walking the walk. ? Gen-Z wants brands to take a stand on issues they care about, not just jump on the latest trend.? ? So to truly connect with Gen Z, you need to speak their language, understand their values, and meet them where they are. Partner with them, co-create with them, and let their voices shape your brand. Gen Z marketing isn't about talking at them; it's about talking to them. Talk to me today to figure out how ;) P.S.: Here's a fun quiz for you to take. Do you really know Gen Z? #GenZ #Marketing #Muses

A skill gap exists in the modern workplace, just not in the way you think about it.?? ? Companies pour resources into fostering "soft skills" like collaboration, adaptability, and empathy, yet Gen Z seems to have these built-in. Why? Because they've grown up navigating a constantly shifting world—economic downturns, a global pandemic, social movements. ? They are the TikTok natives, the meme creators, and the social media activists we see every day.? ? And it's not just about adapting to change. Gen Z has turned the smartphone, once seen as a tool of isolation, into a foundation for connection.??They've built thriving online communities dedicated to mental health support, social justice, and everything in between.? ? They're not afraid to talk openly about issues that were once swept under the rug.??? ? This is a generation that's digitally fluent, authentic, and deeply connected to the online world. According to a Global Shapers Community survey, 74.3% of respondents agreed that Gen Z “define their own culture” rather than letting traditional institutions define it for them.? ? If you’re looking to participate in the vibrant Gen-Z culture, you’re in the right place with Muses. ? Here is the Gen Z Resume so you understand their skillsets better. #GenZ #Marketing #Muses

It’s true; time flies when you're having fun. ? Welcome to Muses, the ??of student-driven services.? ? Here, we create meaningful partnerships between companies and all kinds of student talent, from student clubs to student ambassadors, athletes, creators, and lead-generators.? ? Let’s set the scene with a little backstory:? ? Muses was founded on the realization that students not only know what works nowadays but also shape today’s trends and patterns. They have endless value to offer brands that want to show up more authentically among Gen-Z. Instead of being treated as mere unpaid interns, undervalued, and overlooked, we wanted to close the gap between students’ talent and the recognition they rightfully deserve! ? Now, 6 months later, here we are. We have completed over 25 projects where we represent students and help companies recognize what the new gen can do for them.?? We’ve facilitated $150,000+ in contract value for students and worked with Comcast, Warner Bros. Entertainment, and McDonald's, just to name a few.? ? After partnering with student clubs across the country, we have recently also expanded to connecting student creators, athletes, brand ambassadors, and lead-generators as well.? ? ???? ?????? ?????????????????? ?????? ??????????: Don’t sleep on Gen Z. With their fresh perspectives and hold on culture, they can be the perfect muse for you.? ? ???? ?????? ???????????????? ?????? ??????????: Your talent deserves to be seen and heard. We're here to help you build your portfolio, gain experience, and finally get paid for your work.? ? ????????: We’re a student aggregator and incubator of sorts, connecting brewing student talent with the companies of today. And we’re doing some big things. #GenZ #Marketing #Muses