Muse Headquarters

New leadership, new momentum. As a C-suite leader, your first 100 days at a new brand sets the tone for long-term brand authority—so how do you make every move count? From quick wins to lasting impact, Jackie Bebenroth weighs in on how to align, position, and communicate with confidence: https://lnkd.in/ehp9P6gx #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency

Small yet joyful reminders kept our spirits up through the long winter. Spring, we can't wait until you're here in just a few days! HarvestOwl - we love the uplifting, thoughtful quotes in our lunches :) #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency

For membership organizations, a brand and messaging that reflects core values is essential. The International Probiotics Association recognized its outdated branding no longer reflected its membership base and needed a refresh to expand. Our process ?? ?? We conducted qualitative research with board members and distributed a quantitative survey to members around the world. Through this data, we evaluated name equity and shared value across all “biotics” branches. ?? Based on insights gleaned from data and precedents for successful brand name acronyms, we recommended that IPA maintain its three-letter name and create a three-tiered sub-brand structure for each membership branch. The results ? We presented this solution to the Board of 25 global industry leaders at the annual meeting in Chicago. The Board unanimously accepted the recommendation. As the brand has been soft-launched at industry trade shows, it has been well received by the industry. A new website is in the works. #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency

Creating a standout piece of hero content isn’t just about designing a beautiful report, it’s about crafting a compelling story backed by market research and real-world insights. Recently, we had the opportunity to do just that for Nestlé Professional Solutions. Our research panel of 1,000 U.S. diners helped uncover diner perceptions and preferences which we distilled into an engaging, high-value final report for foodservice operators. We ensured that the insights were equal parts informative and actionable. This content piece not only strengthens industry leadership but also drives real strategic conversations. If you're a leader looking to create high-impact content that positions your brand as the authority, let’s talk. #ContentMarketing #ThoughtLeadership #ResearchInsights #FoodserviceIndustry #MarketingStrategy #originalresearch #healthandwellnessmarketing

Does your brand leadership have increased expectations about enhancing customer or client buying experiences this year? Meet brand goals in an unexpected way—build or enhance your brand community. Here's how: ??Action: Foster Authentic Engagement Tactics: a) Host regular live Q&A sessions with brand leaders b) Create user-generated content campaigns that showcase community members c) Implement a loyalty program that rewards active community participation ?? Action: Provide Exclusive Value Tactics: a) Offer members-only content, such as webinars or early product releases b) Develop a mentorship program connecting experienced members with newcomers c) Create special events or experiences available only to community members ?? Action: Empower Community-Led Initiatives Tactics: a) Establish a community advisory board to guide brand decisions b) Support and amplify community-driven charitable efforts or causes c) Facilitate peer-to-peer learning through member-led workshops or forums Build a better brand community this year with our team! Reach out to start a conversation: https://lnkd.in/g_azNzN #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency

A strong brand starts with a clear mission—otherwise, it's easy to get lost chasing after demand. This month, we facilitated two Mission, Vision, and Values workshops that helped two clients gain clarity, alignment, and a stronger direction for growth. These collaborative leadership sessions spark valuable discussions that shape the future. When was the last time you visited with your MVV? Do these words still ring true to your culture and strategy? If not, let's talk! https://lnkd.in/g_azNzN #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency

We're still not over this sizzle reel! Last year, the Nestlé Professional Solutions Custom Innovation Group? launched Innovative Sides – a portfolio of fully finished products that foodservice operators can lean on to: -Tap into familiar ingredients with a twist -Streamline BOH operations & labor -Make menu innovation easier -Deliver consistent quality & flavor We're thrilled to see our behind-the-scenes work for food industry experts, professional chefs and strategic team come to life. #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency

The fine folks at Feed Our Future never cease to amaze us with their drive. We're proud to support their mission of providing local foods to growing minds. #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #brandagency Cuyahoga County Board of Health

These 2025 trends are set to redefine brand strategy for Wellness, Food, Finance, and Membership brands. What's driving industry change and brand strategy? Some of these points might surprise you. #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing #communitymarketing #brandagency

AI is impacting your brand, from how audiences find your website to potential decreased search rankings. But it doesn't have to be a threat. In 20 minutes, understand how to turn this challenge into an opportunity in 2025! Check out our free workshop preview for answers to your burning AI marketing questions: https://lnkd.in/eYthQE5M #aiformarketing #contentmarketingstrategy #contentmarketing #brandstrategy #brandstrategyagency